{"id":867,"date":"2020-11-04T16:42:00","date_gmt":"2020-11-04T07:42:00","guid":{"rendered":"https:\/\/degipro.com\/blog\/?p=867"},"modified":"2026-09-04T11:26:46","modified_gmt":"2026-09-04T02:26:46","slug":"tagmanager","status":"publish","type":"post","link":"https:\/\/degipro.com\/blog\/tagmanager\/","title":{"rendered":"\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u306f\uff1f\u30bf\u30b0\u30fbCookie\u306a\u3069\u306e\u57fa\u790e\u7528\u8a9e\u304b\u3089\u5fb9\u5e95\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p 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width=\"1019\" height=\"309\" src=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-3.png?auto=format%2Ccompress\" alt=\"\" class=\"wp-image-1002\" srcset=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-3.png?w=1019 1019w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-3.png?w=300 300w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-3.png?w=768 768w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-3.png?w=940 940w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E3%82%BF%E3%82%B0%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u305d\u3082\u305d\u3082\u30bf\u30b0\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bf\u30b0\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30da\u30fc\u30b8\u3001\u3064\u307e\u308a\u5546\u54c1\u8cfc\u5165\u5f8c\u306a\u3069\u306b\u8868\u793a\u3055\u308c\u308b\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u306b\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a08\u6e2c\u3092\u53ef\u80fd<\/strong>\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"418\" src=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-4-1024x418.png?auto=format%2Ccompress\" alt=\"\" class=\"wp-image-1003\" srcset=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-4-1024x418.png?w=1024 1024w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-4-1024x418.png?w=300 300w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-4-1024x418.png?w=768 768w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-4-1024x418.png?w=940 940w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-4-1024x418.png?w=1076 1076w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"-\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%82%B0%E3%81%8C%E5%A2%97%E3%81%88%E3%82%8B%E9%9A%9B%E3%81%AE%E8%AA%B2%E9%A1%8C\"><\/span>\u30bf\u30b0\u304c\u5897\u3048\u308b\u969b\u306e\u8ab2\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e<strong>\u30bf\u30b0\u3092\u307e\u3068\u3081\u3066\u7ba1\u7406<\/strong>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308a<strong>\u30bf\u30b0\u3092\u7ba1\u7406\u3059\u308b<\/strong>\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web\u30b5\u30a4\u30c8\u306b\u306f\u3001\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30bf\u30b0\u3092\u8a2d\u7f6e\u3059\u308b\u3060\u3051\u3002<br>\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u4e0a\u3067\u5404\u5e83\u544a\u914d\u4fe1\u5a92\u4f53\u306e\u30bf\u30b0\u3092\u7d10\u3065\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u305f\u3081\u3001\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u5185\u306b\u306f\u3001Google\u5e83\u544a\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bf\u30b0\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bf\u30b0\u306a\u3069\u69d8\u3005\u306a\u30bf\u30b0\u3092\u767b\u9332\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u30da\u30fc\u30b8\u306b\u7d10\u3065\u3051\u3066\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-5-1024x432.png?auto=format%2Ccompress\" alt=\"\" class=\"wp-image-1004\" srcset=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-5-1024x432.png?w=1024 1024w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-5-1024x432.png?w=300 300w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-5-1024x432.png?w=768 768w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-5-1024x432.png?w=940 940w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-5-1024x432.png?w=1095 1095w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"-\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%82%92%E5%B0%8E%E5%85%A5%E3%81%99%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"-\"><span class=\"ez-toc-section\" id=\"%E2%91%A0%E8%AA%AD%E3%81%BF%E8%BE%BC%E3%81%BF%E9%80%9F%E5%BA%A6%E3%81%AE%E6%94%B9%E5%96%84\"><\/span>\u2460\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306e\u6539\u5584<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3000\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3059\u308b\u30bf\u30b0\u304c\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30bf\u30b0\u3060\u3051\u3067\u3088\u3044\u306e\u3067\u3001\u30b5\u30a4\u30c8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u304c\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"-\"><span class=\"ez-toc-section\" id=\"%E2%91%A1%E3%82%BF%E3%82%B0%E3%81%AE%E7%AE%A1%E7%90%86%E3%81%8C%E7%B0%A1%E5%8D%98\"><\/span>\u2461\u30bf\u30b0\u306e\u7ba1\u7406\u304c\u7c21\u5358<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3000\u5404\u30b5\u30a4\u30c8\u306b\u3069\u306e\u30bf\u30b0\u304c\u7d10\u3065\u3044\u3066\u3044\u308b\u306e\u304b\u304c\u5206\u304b\u308a\u3084\u3059\u3044\u306e\u3067\u3001\u7ba1\u7406\u3082\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"-\"><span class=\"ez-toc-section\" id=\"%E2%91%A2%E3%82%BF%E3%82%B0%E3%82%92%E8%A8%AD%E7%BD%AE%E3%81%99%E3%82%8B%E6%99%82%E9%96%93%E3%81%8C%E7%9F%AD%E7%B8%AE\"><\/span>\u2462\u30bf\u30b0\u3092\u8a2d\u7f6e\u3059\u308b\u6642\u9593\u304c\u77ed\u7e2e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3000\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u767b\u9332\u3057\u3066\u3044\u308b\u30bf\u30b0\u3092\u8a2d\u7f6e\u3059\u308b\u3060\u3051\u306a\u306e\u3067\u3001\u8a2d\u7f6e\u5de5\u6570\u304c\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"-\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%81%AF2%E7%A8%AE%E9%A1%9E\"><\/span>\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f2\u7a2e\u985e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3000\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306f\u3001Google\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b<strong>\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc(GTM)\u300d<\/strong>\u3001Yahoo!Japan\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b<strong>\u300cYahoo\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc(YTM)\u300d<\/strong>\u306e2\u3064\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span><strong>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u306f\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-2-1024x430.png?auto=format%2Ccompress\" alt=\"\" class=\"wp-image-998\" srcset=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-2-1024x430.png?w=1024 1024w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-2-1024x430.png?w=300 300w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-2-1024x430.png?w=768 768w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-2-1024x430.png?w=1536 1536w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-2-1024x430.png?w=940 940w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/11\/image-2-1024x430.png?w=1881 1881w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/a><br>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3(GTM)\u306f\u3001Google\u304c\u63d0\u4f9b\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<br>\u69d8\u3005\u306a\u30bf\u30b0\u3092\u3001\u30b3\u30fc\u30c9\u7de8\u96c6\u306a\u3057\u3067\u4e00\u5143\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002\u7121\u6599\u3067\u63d0\u4f9b\u3055\u308c\u3066\u304a\u308a\u3001\u8ab0\u3067\u3082\u4f7f\u3048\u308b\u6240\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u3044\u65b9\u306f\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u306e\u30bf\u30b0\u3092\u30da\u30fc\u30b8\u306b\u8a2d\u7f6e\u3057\u3001\u7ba1\u7406\u753b\u9762\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084Google\u5e83\u544a\u306a\u3069\u306e\u30bf\u30b0\u3092\u767b\u9332\u3059\u308b\u3060\u3051\u3002<br>\u30b3\u30fc\u30c9(HTML)\u306e\u5909\u66f4\u3092\u884c\u308f\u305a\u3068\u3082\u3001\u7ba1\u7406\u753b\u9762\u5185\u3067\u30bf\u30b0\u306e\u5909\u66f4\u3084\u66f4\u65b0\u306a\u3069\u304c\u53ef\u80fd\u306a\u305f\u3081\u3001\u958b\u767a\u62c5\u5f53\u8005\u306a\u3069\u3078\u9023\u7d61\u305b\u305a\u3068\u3082\u904b\u7528\u62c5\u5f53\u8005\u304c\u81ea\u5206\u3067\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UI\/UX\u306b\u975e\u5e38\u306b\u512a\u308c\u3001Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6301\u3063\u3066\u3044\u308c\u3070\u8ab0\u3067\u3082\u7c21\u5358\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yahoo%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>Yahoo!\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yahoo!\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc(YTM)\u306f\u3001 Yahoo!Japan\u304c\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<br>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u540c\u3058\u304f\u3001\u30b3\u30fc\u30c9\u7de8\u96c6\u306a\u3057\u3067\u30bf\u30b0\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u30bf\u30b0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30b5\u30fc\u30d3\u30b9\u3068\u306a\u308a\u307e\u3059\u3002<br>\u56fd\u5185\u5916200\u7a2e\u985e\u4ee5\u4e0a\u306e\u30bf\u30b0\u306b\u5bfe\u5fdc\u3057\u3066\u304a\u308a\u3001Yahoo!\u5e83\u544a\u3092\u5229\u7528\u3057\u3066\u3044\u308c\u3070\u30b5\u30dd\u30fc\u30c8\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u3044\u65b9\u306f\u3001Yahoo!\u5e83\u544a\u306e\u7ba1\u7406\u753b\u9762\u306e\u3001\u904b\u7528\u30b5\u30dd\u30fc\u30c8\u30c4\u30fc\u30eb\u30bf\u30d6\u3078\u3068\u30a2\u30af\u30bb\u30b9\u3002 Yahoo!\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u306e\u30bf\u30b0\u3092\u30da\u30fc\u30b8\u306b\u8a2d\u7f6e\u3057\u3001\u7ba1\u7406\u753b\u9762\u306b\u30bf\u30b0\u3092\u767b\u9332\u3059\u308b\u3060\u3051\u3067\u4f7f\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53c2\u8003\uff1aYahoo!\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<br><a href=\"https:\/\/marketing.yahoo.co.jp\/service\/tagmanager\/feature\/\">https:\/\/marketing.yahoo.co.jp\/service\/tagmanager\/feature\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%81%AF%E5%BA%83%E5%91%8A%E9%81%8B%E7%94%A8%E3%81%AE%E5%9F%BA%E6%9C%AC\"><\/span>\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u5e83\u544a\u904b\u7528\u306e\u57fa\u672c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p 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