{"id":553,"date":"2020-08-16T19:16:48","date_gmt":"2020-08-16T10:16:48","guid":{"rendered":"https:\/\/degipro.com\/blog\/?p=553"},"modified":"2026-09-04T11:26:49","modified_gmt":"2026-09-04T02:26:49","slug":"impression-and-click-01","status":"publish","type":"post","link":"https:\/\/degipro.com\/blog\/impression-and-click-01\/","title":{"rendered":"\u3010\u57fa\u672c\u7684\u306a\u6307\u6a19\u306e\u89e3\u91c8\u3011IMPRESSION\u3084CLICK\u3068\u306f\uff1f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u4e00\u822c\u7684\u306a\u6307\u6a19\u306e\u7406\u89e3\u3001\u89e3\u91c8\u306f\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u57fa\u790e\u3067\u3042\u308b\u4e00\u65b9\u3067\u3001\u610f\u5916\u306b\u3082\u3061\u3083\u3093\u3068\u7406\u89e3\u3057\u304d\u308c\u3066\u3044\u306a\u3044\u4eba\u304c\u591a\u3044\u3088\u3046\u306b\u611f\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u56de\u306fIMP\u3001CLICK\u3001CTR\u3001CPC\u3001CVR\u3001CPA\u306a\u3069\u306e\u4e00\u822c\u7684\u306a\u6307\u6a19\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3001\u305d\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6253\u3061\u624b\u3092\u898b\u3064\u3051\u308b\u88dc\u52a9\u304c\u3067\u304d\u308c\u3070\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e00\u56de\u3067\u306fIMP\u30fbCLICK\u30fbCTR\u307e\u3067\u3001\u7b2c\u4e8c\u56de\u3067\u306fCPC\u30fbCVR\u30fbCPA\u307e\u3067\u3001\u7b2c\u4e09\u56de\u3067\u306f\u305d\u308c\u3089\u306e\u6307\u6a19\u3092\u5143\u306b\u3057\u305f\u65bd\u7b56\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/degipro.com\/briefing\">>>\u52b9\u7387\u3088\u304f\u5b66\u3076\u306a\u3089\u30c7\u30b8\u30d7\u30ed\uff01\u7121\u6599\u30aa\u30f3\u30e9\u30a4\u30f3\u8aac\u660e\u4f1a\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/p>\n\n\n\n<a href=\"https:\/\/degipro.com\/business\/training\" class=\"cta-banner-link\" style=\"display: block;\">\n  <img decoding=\"async\" src=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/05\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u7528\u30d0\u30ca\u30fc-4.jpg?auto=format%2Ccompress\" alt=\"\u7121\u6599\u76f8\u8ac7\u3067\u8cb4\u793e\u306b\u6700\u9069\u306a\u7814\u4fee\u304c\u898b\u3048\u3066\u304d\u307e\u3059\" class=\"cta-banner-img\" style=\"width: 100%; height: auto; display: block; margin: 20px 0; border: 2px solid transparent; box-sizing: border-box; transition: all 0.1s ease;\">\n<\/a>\n<style>.cta-banner-img:hover { border-color: #222222; opacity: 0.6; }<\/style>\n\n\n\n<h2 class=\"interview-h2 wp-block-heading\">\u5404\u6307\u6a19\u306e\u89e3\u8aac\u2460IMPRESSION\uff08\u8868\u793a\u56de\u6570\uff09<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">IMPRESSION\uff08\u4ee5\u4e0b\u3001IMP\uff09\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u304c\u3069\u308c\u304f\u3089\u3044\u8868\u793a\u3055\u308c\u305f\u304b\u3001\u3068\u3044\u3046\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u3067\u6ce8\u610f\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u306f\u3001IMP\u306f\u300c<strong>\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u8996\u8a8d\u3057\u305f\u56de\u6570<\/strong>\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306f\u5e83\u544a\u30b5\u30fc\u30d0\u30fc\u3092\u901a\u3058\u3066\u3001\u7279\u5b9a\u306e\u5e83\u544a\u67a0\u306b\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IMPRESSION\u306f\u3042\u304f\u307e\u3067\u300c<strong>\u7279\u5b9a\u306e\u5e83\u544a\u306e\u8aad\u307f\u8fbc\u307f\u304c\u5b8c\u4e86\u3057\u305f\u56de\u6570<\/strong>\u300d\u3067\u3042\u308b\u305f\u3081\u3001\u5fc5\u305a\u3057\u3082\u30e6\u30fc\u30b6\u30fc\u304c\u8996\u8a8d\u3057\u305f\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305fVIEW IMPRESSION\u3068\u3044\u3046\u300c<strong>\u30e6\u30fc\u30b6\u30fc\u304c\u8996\u8a8d\u3057\u305f\u5e83\u544a\u306e\u56de\u6570<\/strong>\u300d\u306b\u3042\u305f\u308b\u6307\u6a19\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u306e\u6307\u6a19\u306f\u5404\u5e83\u544a\u5a92\u4f53\u306b\u3088\u3063\u3066\u5b9a\u7fa9\u304c\u69d8\u3005\u3067\u3042\u308b\u305f\u3081\u3001\u4f7f\u7528\u3059\u308b\u969b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306b\u3053\u306eIMP\u3068\u3044\u3046\u6307\u6a19\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3092\u304b\u3058\u3063\u305f\u304f\u3089\u3044\u306e\u4eba\u306b\u8efd\u8996\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u5c11\u3057\u3060\u3051\u77e5\u3063\u3066\u3044\u308b\u4eba\u306f\u5f8c\u8ff0\u306eCTR\u3001CVR\u306e\u65b9\u304c\u610f\u8b58\u3057\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001IMP\u306f\u3059\u3079\u3066\u306e\u5e83\u544a\u306e\u8d77\u70b9\u3067\u3042\u308a\u3001\u3053\u306e\u6307\u6a19\u3092\u7406\u89e3\u3059\u308b\u3060\u3051\u3067\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u306e\u5e45\u306f\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/imp-graph-1024x575.png?auto=format%2Ccompress\" alt=\"\u5404\u6307\u6a19\u306e\u89e3\u8aac\u2460IMPRESSION\uff08\u8868\u793a\u56de\u6570\uff09\" class=\"wp-image-666\" srcset=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/imp-graph-1024x575.png?w=1024 1024w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/imp-graph-1024x575.png?w=300 300w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/imp-graph-1024x575.png?w=768 768w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/imp-graph-1024x575.png?w=1536 1536w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/imp-graph-1024x575.png?w=940 940w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/imp-graph-1024x575.png?w=1920 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u822c\u7684\u306b\u8cea\u306e\u9ad8\u3044IMP\u3092\u5897\u3084\u3059\u3053\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CTR\u3084CVR\u306f\u3053\u306eIMP\u306e\u8cea\u3092\u793a\u3059\u4e00\u3064\u306e\u6307\u6a19\u3067\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>IMP\u306e\u8cea<\/strong>\u3068\u3044\u3046\u8003\u3048\u65b9\u306f\u3001\u3042\u304f\u307e\u3067CTR\u3001CVR\u306e\u6982\u5ff5\u3092\u88cf\u8fd4\u3057\u3066\u3044\u308b\u3060\u3051\u306e\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u304c\u3001\u3053\u306e\u3053\u3068\u3092\u304d\u3061\u3093\u3068\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u4f8b\u3048\u3070\u300c\u4eca\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u62e1\u5927\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u72b6\u6cc1\u306b\u304a\u3044\u3066\u3001\u300c<strong>\u4eca\u306eIMP\u306e\u8cea\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u65b0\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u3092\u63a2\u3059<\/strong>\u300d\u3068\u3044\u3046\u601d\u8003\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3053\u306e\u56f3\u306b\u3042\u308b\u2460\u3068\u2461\u306f\u3001\u305d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9700\u8981\u306b\u3088\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u7387\u304c\u5909\u308f\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2460\u306f\u53cd\u5fdc\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u3044\u4e0d\u52d5\u7523\u3084\u65c5\u884c\u306a\u3069\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u2461\u306f\u53cd\u5fdc\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u4f4e\u3044\u7121\u6599\u30a2\u30d7\u30ea\u306a\u3069\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u66f2\u7dda\u304c\u610f\u5473\u3059\u308b\u3053\u3068\u306f\u3001\u2460\u306f\u3088\u308aIMP\u306e\u8cea\u3092\u9ad8\u3081\u308b\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u8cea\u3092\u9ad8\u3081\u308b\uff09\u5fc5\u8981\u304c\u3042\u308a\u3001\u2461\u306fIMP\u306e\u8cea\u3088\u308a\u3082\u5225\u306e\u65b9\u6cd5\u3067\u53cd\u5fdc\u7387\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u3092\u6a21\u7d22\u3057\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u3088\u3046\u306bIMP\u3060\u3051\u3067\u3082\u3001\u7406\u89e3\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u3053\u3068\u304c\u591a\u304f\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u3054\u7406\u89e3\u3044\u305f\u3060\u3051\u305f\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<h2 class=\"interview-h2 wp-block-heading\">\u5404\u6307\u6a19\u306e\u89e3\u8aac\u2461CLICK\u30fbCTR\uff08\u30af\u30ea\u30c3\u30af\u6570\u30fb\u30af\u30ea\u30c3\u30af\u7387\uff09<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d9a\u3044\u3066\u306fCLICK\u30fbCTR\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CLICK\u3068CTR\u306f\u5bc6\u63a5\u306a\u95a2\u4fc2\u304c\u3042\u308b\u305f\u3081\u3001\u307e\u3068\u3081\u3066\u89e3\u8aac\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CTR\u306fIMP\u00f7CLICK\u304b\u3089\u5c0e\u304b\u308c\u308b\u6307\u6a19\u3067\u3001\u5e83\u544a\u8868\u793a\u306b\u5bfe\u3057\u3066\u3069\u308c\u307b\u3069\u306e\u30af\u30ea\u30c3\u30af\u304c\u767a\u751f\u3057\u305f\u304b\u3001\u3068\u3044\u3046\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p 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style=\"color:#f26964\"><strong>\u540c\u4e00\u306eIMP\u91cf\u3060\u3063\u305f\u5834\u5408\u3001\u5165\u672d\u5358\u4fa1\u3092\u591a\u5c11\u4e0b\u3052\u3066\u3082\u540c\u4e00\u306eCLICK\u91cf\u304c\u898b\u8fbc\u3081\u308b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/click-table-1536x862-1-1024x575.png?auto=format%2Ccompress\" alt=\"\u5404\u6307\u6a19\u306e\u89e3\u8aac\u2461CLICK\u30fbCTR\uff08\u30af\u30ea\u30c3\u30af\u6570\u30fb\u30af\u30ea\u30c3\u30af\u7387\uff09\" class=\"wp-image-686\" srcset=\"https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/click-table-1536x862-1-1024x575.png?w=1024 1024w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/click-table-1536x862-1-1024x575.png?w=300 300w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/click-table-1536x862-1-1024x575.png?w=768 768w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/click-table-1536x862-1-1024x575.png?w=940 940w, https:\/\/degipro-wp.imgix.net\/wp-content\/uploads\/2020\/07\/click-table-1536x862-1-1024x575.png?w=1536 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5177\u4f53\u7684\u306b\u306f\u753b\u50cf\u306e\u8868\u306e\u901a\u308a\u3067\u3001CTR\u304c1%\u304b\u30892%\u306b\u306a\u3063\u305f\u5834\u5408\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066CLICK\u6570\u30822\u500d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u3068\u304d<strong>\u540c\u4e00\u306e\u5e83\u544a\u4e88\u7b97\u3060\u3063\u305f\u5834\u5408<\/strong>\u3001\u5165\u672d\u3092\u4e0b\u3052\u308b\u5fc5\u8981\u6027\u304c\u51fa\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u3046\u306a\u308b\u3068\u3001\u7d50\u679c\u7684\u306b<strong>\u4f4e\u5358\u4fa1\u3067\u3088\u308a\u591a\u304f\u306eCLICK\u3092\u751f\u3080<\/strong>\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CTR\u306e\u672c\u8cea\u306f\u3053\u306e\u90e8\u5206\u3067\u3001\u3082\u3061\u308d\u3093\u5e83\u544a\u30e9\u30f3\u30af\u30fb\u95a2\u9023\u5ea6\u30b9\u30b3\u30a2\u3078\u306e\u5f71\u97ff\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u3053\u308c\u304c\u6700\u3082\u5730\u306b\u8db3\u306e\u3064\u3044\u305f\u89e3\u91c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305fCTR\u304c\u5909\u5316\u3059\u308b\u30b1\u30fc\u30b9\u306b\u304a\u3044\u3066\u306f\u3001<strong>IMP\u91cf\u304c\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u304b<\/strong>\u3068\u3044\u3046\u70b9\u3082\u91cd\u8981\u306a\u89b3\u70b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads\u3084Facebook\u306a\u3069\u306b\u304a\u3044\u3066\u306f\u3001<strong>CTR\u304c\u4e0a\u304c\u308b\u3068IMP\u3082\u4e0a\u304c\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u591a\u3044<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u5e83\u544a\u30e9\u30f3\u30af\u3084\u95a2\u9023\u5ea6\u30b9\u30b3\u30a2\u306b\u3088\u308b\u5f71\u97ff\u3067\u3001\u54c1\u8cea\u304c\u9ad8\u3044\u5e83\u544a\u306f\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306bIMP\u3057\u3088\u3046\u3068\u5e83\u544a\u5a92\u4f53\u5074\u306e\u30ed\u30b8\u30c3\u30af\u304c\u50cd\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p 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