{"id":248,"date":"2020-04-11T00:09:34","date_gmt":"2020-04-10T15:09:34","guid":{"rendered":"https:\/\/degipro.com\/blog\/?p=248"},"modified":"2025-05-28T14:50:45","modified_gmt":"2025-05-28T05:50:45","slug":"programmatic-advertising","status":"publish","type":"post","link":"https:\/\/degipro.com\/blog\/programmatic-advertising\/","title":{"rendered":"\u3010\u57fa\u790e\u7de8\u3011\u904b\u7528\u578b\u5e83\u544a\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u30fb\u7279\u5fb4\u30fb\u7a2e\u985e\u30fb\u5c0e\u5165\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066"},"content":{"rendered":"\n<p>Web\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u5411\u3051\u3066\u904b\u7528\u578b\u5e83\u544a\u306e\u5168\u4f53\u8c61\u3092\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5e83\u544a\u521d\u5fc3\u8005\u3092\u5bfe\u8c61\u306b\u3001\u904b\u7528\u578b\u5e83\u544a\u306e\u5b9a\u7fa9\u3084\u4ed5\u7d44\u307f\u3001\u7279\u5fb4\u3001\u7a2e\u985e\u306a\u3069\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3002\u307e\u305f\u5c0e\u5165\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3082\u8a00\u53ca\u3057\u3066\u3044\u307e\u3059\u3002\u5c02\u9580\u7528\u8a9e\u304c\u591a\u304f\u3001\u3068\u3063\u3064\u304d\u306b\u304f\u3044\u30a4\u30e1\u30fc\u30b8\u304c\u3042\u308b\u904b\u7528\u578b\u5e83\u544a\u3067\u3059\u304c\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u306e\u6982\u5ff5\u306b\u306a\u308a\u307e\u3059\u306e\u3067\u3053\u306e\u8a18\u4e8b\u3092\u3082\u3068\u306b\u5b66\u7fd2\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/degipro.com\/briefing\">>>\u52b9\u7387\u3088\u304f\u5b66\u3076\u306a\u3089\u30c7\u30b8\u30d7\u30ed\uff01\u7121\u6599\u30aa\u30f3\u30e9\u30a4\u30f3\u8aac\u660e\u4f1a\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_24_1 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%A8%E3%81%AF\" title=\"\u904b\u7528\u578b\u5e83\u544a\u3068\u306f\">\u904b\u7528\u578b\u5e83\u544a\u3068\u306f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%AE%E5%B8%82%E5%A0%B4\" title=\"\u904b\u7528\u578b\u5e83\u544a\u306e\u5e02\u5834\">\u904b\u7528\u578b\u5e83\u544a\u306e\u5e02\u5834<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%AE%E7%89%B9%E5%BE%B4%E3%82%84%E5%BC%B7%E3%81%BF\" title=\"\u904b\u7528\u578b\u5e83\u544a\u306e\u7279\u5fb4\u3084\u5f37\u307f\">\u904b\u7528\u578b\u5e83\u544a\u306e\u7279\u5fb4\u3084\u5f37\u307f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%8C%E9%85%8D%E4%BF%A1%E3%81%95%E3%82%8C%E3%82%8B%E3%81%BE%E3%81%A7%E3%81%AE%E6%B5%81%E3%82%8C%EF%BC%88%E5%85%A5%E6%9C%AD%E3%81%AE%E6%A6%82%E5%BF%B5%EF%BC%89\" title=\"\u904b\u7528\u578b\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u307e\u3067\u306e\u6d41\u308c\uff08\u5165\u672d\u306e\u6982\u5ff5\uff09\">\u904b\u7528\u578b\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u307e\u3067\u306e\u6d41\u308c\uff08\u5165\u672d\u306e\u6982\u5ff5\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%AE%E5%BA%83%E5%91%8A%E6%96%99%E3%81%8C%E6%B1%BA%E3%81%BE%E3%82%8B%E4%BB%95%E7%B5%84%E3%81%BF\" title=\"\u904b\u7528\u578b\u5e83\u544a\u306e\u5e83\u544a\u6599\u304c\u6c7a\u307e\u308b\u4ed5\u7d44\u307f\">\u904b\u7528\u578b\u5e83\u544a\u306e\u5e83\u544a\u6599\u304c\u6c7a\u307e\u308b\u4ed5\u7d44\u307f<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E8%AA%B2%E9%87%91%E6%96%B9%E5%BC%8F%EF%BC%88CPC%E5%9E%8B%EF%BC%89\" title=\"\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u65b9\u5f0f\uff08CPC\u578b\uff09\">\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u65b9\u5f0f\uff08CPC\u578b\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E8%AA%B2%E9%87%91%E6%96%B9%E5%BC%8F%EF%BC%88CPM%E5%9E%8B%EF%BC%89\" title=\"\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u65b9\u5f0f\uff08CPM\u578b\uff09\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u65b9\u5f0f\uff08CPM\u578b\uff09<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%AE%E7%A8%AE%E9%A1%9E\" title=\"\u904b\u7528\u578b\u5e83\u544a\u306e\u7a2e\u985e\">\u904b\u7528\u578b\u5e83\u544a\u306e\u7a2e\u985e<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#%E3%83%AA%E3%82%B9%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%BA%83%E5%91%8A%EF%BC%88%E6%A4%9C%E7%B4%A2%E9%80%A3%E5%8B%95%E5%9E%8B%E5%BA%83%E5%91%8A%EF%BC%89\" title=\"\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\uff09\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E9%80%A3%E5%8B%95%E5%9E%8B%E5%BA%83%E5%91%8A%EF%BC%88%E3%83%87%E3%82%A3%E3%82%B9%E3%83%97%E3%83%AC%E3%82%A4%E5%BA%83%E5%91%8A%EF%BC%89\" title=\"\u30b3\u30f3\u30c6\u30f3\u30c4\u9023\u52d5\u578b\u5e83\u544a\uff08\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff09\">\u30b3\u30f3\u30c6\u30f3\u30c4\u9023\u52d5\u578b\u5e83\u544a\uff08\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#SNS%E5%BA%83%E5%91%8A\" title=\"SNS\u5e83\u544a\">SNS\u5e83\u544a<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%AE%E5%B0%8E%E5%85%A5%E3%81%AB%E3%81%82%E3%81%9F%E3%81%A3%E3%81%A6\" title=\"\u904b\u7528\u578b\u5e83\u544a\u306e\u5c0e\u5165\u306b\u3042\u305f\u3063\u3066\">\u904b\u7528\u578b\u5e83\u544a\u306e\u5c0e\u5165\u306b\u3042\u305f\u3063\u3066<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/degipro.com\/blog\/programmatic-advertising\/#%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%AE%E5%AD%A6%E7%BF%92%E3%81%AF%E5%BC%8A%E7%A4%BE%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%80%8C%E3%83%87%E3%82%B8%E3%83%97%E3%83%AD%E3%80%8D%E3%82%92%E5%8F%82%E8%80%83%E3%81%AB\" title=\"\u904b\u7528\u578b\u5e83\u544a\u306e\u5b66\u7fd2\u306f\u5f0a\u793e\u30b5\u30fc\u30d3\u30b9\u300c\u30c7\u30b8\u30d7\u30ed\u300d\u3092\u53c2\u8003\u306b\">\u904b\u7528\u578b\u5e83\u544a\u306e\u5b66\u7fd2\u306f\u5f0a\u793e\u30b5\u30fc\u30d3\u30b9\u300c\u30c7\u30b8\u30d7\u30ed\u300d\u3092\u53c2\u8003\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%A8%E3%81%AF\"><\/span><strong>\u904b\u7528\u578b\u5e83\u544a\u3068\u306f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u300c\u904b\u7528\u578b\u5e83\u544a\u300d\u3068\u306f\u3001\u5e83\u544a\u4e3b\u304c\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff08\u914d\u4fe1\u5185\u5bb9\uff09\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u5e83\u544a\u4e88\u7b97\u306a\u3069\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5909\u66f4\u3057\u3001\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308bWeb\u5e83\u544a\u3067\u3059\u3002\u660e\u78ba\u306a\u5b9a\u7fa9\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u304a\u304a\u3080\u306d\u4e0b\u56f3\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3059\u5e83\u544a\u304c\u904b\u7528\u578b\u5e83\u544a\u3068\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n\n\n\n\n<table id=\"tablepress-18\" class=\"tablepress tablepress-id-18\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">\u904b\u7528\u578b\u5e83\u544a\u306e\u4e3b\u306a\u6761\u4ef6<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">\u5165\u672d\u984d\u30fb\u914d\u4fe1\u5185\u5bb9\u30fb\u914d\u4fe1\u6570\u30fb\u914d\u4fe1\u671f\u9593\u3001\u914d\u4fe1\u30bf\u30fc\u30b2\u30c3\u30c8\u306a\u3069\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5909\u66f4\u53ef\u80fd<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">\u5e83\u544a\u306e\u6210\u679c\u306b\u5fdc\u3058\u3066\u5e83\u544a\u6599\u304c\u8ab2\u91d1\u3055\u308c\u308b\uff08\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u65b9\u5f0f\u306a\u3069\uff09<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">\u5e83\u544a\u306e\u8cb7\u3044\u4ed8\u3051\u304c\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5f62\u5f0f\u306e\u5165\u672d\u306b\u3088\u3063\u3066\u6c7a\u307e\u308b<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">\u5e83\u544a\u306e\u6210\u679c\u3092\u5224\u5225\u3059\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bf\u30b0\u306a\u3069\u306e\u633f\u5165\u304c\u53ef\u80fd<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">\u5165\u672d\u984d\u3084\u5e83\u544a\u306e\u54c1\u8cea\u306a\u3069\u306b\u3088\u3063\u3066\u63b2\u8f09\u9806\u4f4d\u3084\u63b2\u8f09\u5834\u6240\u304c\u6c7a\u307e\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-18 from cache -->\n\n\n\n<p>\u904b\u7528\u578b\u5e83\u544a\u3068\u5bfe\u6bd4\u3057\u3066\u4f7f\u308f\u308c\u308b\u8a00\u8449\u306b\u306f\u3001\u7279\u5b9a\u30e1\u30c7\u30a3\u30a2\u306e\u5e83\u544a\u67a0\u3092\u8cb7\u3044\u53d6\u3063\u3066\u63b2\u8f09\u3059\u308b\u300c\u7d14\u5e83\u544a\u300d\u300c\u4e88\u7d04\u578b\u5e83\u544a\u300d\u300c\u67a0\u8cb7\u3044\u5e83\u544a\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5206\u304b\u308a\u3084\u3059\u3044\u4f8b\u3068\u3057\u3066\u306f\u3001\u914d\u4fe1\u67a0\u30fb\u5e83\u544a\u5185\u5bb9\u30fb\u63b2\u8f09\u6599\u91d1\u304c\u6c7a\u307e\u3063\u3066\u3044\u308bTVCM\u3084\u65b0\u805e\u5e83\u544a\u3002\u307e\u305fYahoo! JAPAN\u306a\u3069\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u306e\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306b\u5927\u304d\u304f\u63b2\u8f09\u3055\u308c\u308bWeb\u5e83\u544a\u306a\u3069\u3082\u3001\u305d\u306e\u5178\u578b\u7684\u306a\u4f8b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%AE%E5%B8%82%E5%A0%B4\"><\/span>\u904b\u7528\u578b\u5e83\u544a\u306e\u5e02\u5834<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u96fb\u901a\u30b0\u30eb\u30fc\u30d7\u304c2020\u5e743\u6708\u306b\u767a\u8868\u3057\u305f\u300c2019\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u8cbb \u8a73\u7d30\u5206\u6790\u300d\u306b\u3088\u308b\u3068\u3001\u56fd\u5185\u7dcf\u5e83\u544a\u8cbb6\u51469,381\u5104\u5186\u306e\u3046\u3061\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u304c30.3\uff05\u3092\u5360\u3081\u30012\u51461,048\u5104\u5186\uff08\u524d\u5e74\u6bd4119.7\uff05\uff09\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u306b\u5360\u3081\u308b\u904b\u7528\u578b\u5e83\u544a\u306e\u5272\u5408\u306f79.8\uff05\u3067\u3001\u524d\u5e74\u6bd4115.2%\u306b\u6210\u9577\u3002\u4e00\u65b9\u3001\u4e88\u7d04\u578b\u5e83\u544a\u306f\u5168\u4f53\u306e13.9\uff05\u306b\u7559\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u30012020\u5e74\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u8cbb\uff08\u203b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u304b\u3089\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5236\u4f5c\u8cbb\u300d\u3068\u300c\u7269\u8ca9\u7cfbEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5e83\u544a\u8cbb\u300d\u3092\u9664\u3044\u305f\u984d\uff09\u304c\u524d\u5e74\u6bd4111.0\uff05\u307e\u3067\u6210\u9577\u3059\u308b\u898b\u8fbc\u307f\u3068\u3044\u3044\u3001\u904b\u7528\u578b\u5e83\u544a\u306e\u5e02\u5834\u306f\u4eca\u5f8c\u3082\u53f3\u80a9\u4e0a\u304c\u308a\u306a\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"has-very-dark-gray-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%AE%E7%89%B9%E5%BE%B4%E3%82%84%E5%BC%B7%E3%81%BF\"><\/span><strong>\u904b\u7528\u578b\u5e83\u544a\u306e\u7279\u5fb4<\/strong>\u3084\u5f37\u307f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u904b\u7528\u578b\u5e83\u544a\u306b\u306f\u3001\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u624b\u8efd\u3055\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7279\u5fb4\u3084\u5f37\u307f\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u8a2d\u5b9a\u306e\u9805\u76ee\u304c\u591a\u5c90\u306b\u6e21\u308b\u305f\u3081\u3001\u904b\u7528\u306e\u611f\u899a\u3092\u3064\u304b\u3080\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u30b1\u30fc\u30b9\u3082\u3057\u3070\u3057\u3070\u3002\u904b\u7528\u65b9\u6cd5\u3092\u8aa4\u308b\u3068\u3001\u4f59\u8a08\u306a\u5de5\u6570\u3084\u30b3\u30b9\u30c8\u3092\u6d88\u8cbb\u3057\u3066\u3057\u307e\u3046\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><br>\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u3057\u304b\u30ea\u30fc\u30c1\u304c\u3067\u304d\u306a\u3044\u65e7\u6765\u306e\u30de\u30b9\u5e83\u544a\u306b\u6bd4\u3079\u3001\u904b\u7528\u578b\u5e83\u544a\u3067\u306f\u3001\u5e83\u544a\u3092\u898b\u305b\u305f\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u7279\u5b9a\u306e\u6027\u5225\u3084\u5e74\u9f62\u3001\u4f4f\u6240\u3001\u8077\u696d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u308a\u3001\u81ea\u793e\u306eWeb\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u4eba\u306b\u5bfe\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u7d30\u3084\u304b\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u5e83\u544a\u4e3b\u306f\u3001\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\uff08\u203b1\uff09\u306e\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u3082\u5e83\u544a\u3092\u5bfe\u5fdc\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u300c\u6f5c\u5728\u5c64\u300d\u300c\u691c\u8a0e\u5c64\u300d\u300c\u9855\u5728\u5c64\u300d\u306b\u5fdc\u3058\u3066\u3055\u307e\u3056\u307e\u306a\u5e83\u544a\u3092\u51fa\u3057\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u5f93\u3063\u3066\u3001\u904b\u7528\u578b\u5e83\u544a\u306f\u52b9\u679c\u7684\u304b\u3064\u52b9\u7387\u7684\u306a\u5e83\u544a\u306e\u624b\u6cd5\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br>\uff08\u203b1\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3001\u6d88\u8cbb\u884c\u52d5\u306e\u6d41\u308c\u3092\u300c\u8a8d\u77e5\u300d\u300c\u8208\u5473\u30fb\u95a2\u5fc3\u300d\u300c\u6bd4\u8f03\u30fb\u691c\u8a0e\u300d\u300c\u8cfc\u5165\u30fb\u7533\u3057\u8fbc\u307f\u300d\u306a\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u89e3\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6349\u3048\u308b\u6982\u5ff5\uff09\u3002<\/p>\n\n\n\n<p><strong>\u624b\u8efd\u3055<\/strong><br>\u904b\u7528\u578b\u5e83\u544a\u306f\u6570\u767e\u5186\u3067\u51fa\u7a3f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u6c17\u8efd\u306b\u5e83\u544a\u3092\u51fa\u305b\u308b\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u51fa\u7a3f\u3059\u308b\u306b\u5f53\u305f\u3063\u3066\u53b3\u3057\u3044\u5be9\u67fb\u3082\u306a\u3044\u306e\u3067\u3001\u4f01\u696d\u7d4c\u55b6\u8005\u3060\u3051\u3067\u306f\u306a\u304f\u500b\u4eba\u3067\u3082\u7c21\u5358\u306b\u5e83\u544a\u3092\u6271\u3046\u3053\u3068\u304c\u3067\u304d\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001Google\u5e83\u544a\uff08\u65e7\uff1aGoogle\u30a2\u30c9\u30ef\u30fc\u30ba\uff09\u306a\u3069\u3092\u59cb\u3081\u3068\u3059\u308b\u4e00\u90e8\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u5e83\u544a\u306e\u6700\u9069\u5316\u3092\u81ea\u52d5\u3067\u9032\u3081\u308b\u30b7\u30b9\u30c6\u30e0\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u521d\u5fc3\u8005\u3067\u3082\u3042\u308b\u7a0b\u5ea6\u306e\u6700\u9069\u5316\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-510\" srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg 1024w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-FlPc9_VocJ4-unsplash-300x200.jpg 300w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-FlPc9_VocJ4-unsplash-768x512.jpg 768w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-FlPc9_VocJ4-unsplash-1536x1024.jpg 1536w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-FlPc9_VocJ4-unsplash-2048x1365.jpg 2048w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-FlPc9_VocJ4-unsplash-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%8C%E9%85%8D%E4%BF%A1%E3%81%95%E3%82%8C%E3%82%8B%E3%81%BE%E3%81%A7%E3%81%AE%E6%B5%81%E3%82%8C%EF%BC%88%E5%85%A5%E6%9C%AD%E3%81%AE%E6%A6%82%E5%BF%B5%EF%BC%89\"><\/span>\u904b\u7528\u578b\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u307e\u3067\u306e\u6d41\u308c\uff08\u5165\u672d\u306e\u6982\u5ff5\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u904b\u7528\u578b\u5e83\u544a\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u907f\u3051\u3066\u901a\u308c\u306a\u3044\u306e\u304c\u5e83\u544a\u5165\u672d\u306e\u6982\u5ff5\u3067\u3059\u3002\u521d\u5fc3\u8005\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u5165\u672d\u30b7\u30b9\u30c6\u30e0\u306f\u3068\u3063\u3064\u304d\u306b\u304f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u305f\u3081\u3001\u307e\u305a\u306f\u5927\u67a0\u3092\u3064\u304b\u3080\u6240\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u306e\u5e83\u544a\u53d6\u5f15\u3067\u306f\u3001\u63b2\u8f09\u30e1\u30c7\u30a3\u30a2\u3068\u5e83\u544a\u4e3b\u306e\u9593\u306b\u4ee3\u7406\u5e97\u304c\u5165\u308a\u3001\u6599\u91d1\u3084\u914d\u4fe1\u67a0\u306a\u3069\u304c\u6c7a\u3081\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057Web\u306f\u7269\u7406\u7684\u306a\u7a7a\u9593\u304c\u306a\u304f\u5e83\u544a\u67a0\u304c\u7121\u6570\u306b\u4f5c\u308c\u308b\u306e\u3067\u3001\u4ee3\u7406\u5e97\u304c\u5168\u3066\u3092\u6298\u885d\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3059\u3002\u305d\u3053\u3067\u53d6\u308a\u5165\u308c\u3089\u308c\u305f\u306e\u304c\u3001\u201d\u5e83\u544a\u67a0\u306e\u81ea\u52d5\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u201d\u3068\u3044\u3046\u8a33\u3067\u3059\u3002<\/p>\n\n\n\n<p>PV\u304c\u96c6\u307e\u308bWeb\u30da\u30fc\u30b8\u3084\u3001\u691c\u7d22\u6570\u304c\u591a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\uff08kw\uff09\u306e\u691c\u7d22\u753b\u9762\u306f\u3001\u201d\u5e83\u544a\u67a0\u3068\u3057\u3066\u306e\u4fa1\u5024\u304c\u9ad8\u3044\u201d\u305f\u3081\u3001\u591a\u304f\u306e\u5e83\u544a\u4e3b\u304c\u51fa\u7a3f\u3057\u3088\u3046\u3068\u8003\u3048\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u9700\u8981\u304c\u9ad8\u3044\u51fa\u7a3f\u306e\u8a2d\u5b9a\u306b\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u5165\u672d\u5358\u4fa1\u306f\u4e0a\u304c\u308a\u3001\u9700\u8981\u304c\u4f4e\u3044\u307b\u3069\u5358\u4fa1\u306f\u4e0b\u304c\u308b\u50be\u5411\u306b\u306a\u308b\u306e\u3067\u3059\uff08\u4f8b\u3048\u3070\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067kw\u300c\u65b0\u578biPhone\u300d\u306e\u691c\u7d22\u7d50\u679c\u753b\u9762\u306b\u51fa\u7a3f\u3059\u308b\u306a\u3069\uff09\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u67a0\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306f\u30b7\u30b9\u30c6\u30e0\u304c\u7d76\u3048\u305a\u81ea\u52d5\u3067\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u5e83\u544a\u4e3b\u306f\u5165\u672d\u984d\u3092\u8a2d\u5b9a\u3057\u305f\u308a\u8abf\u6574\u3057\u305f\u308a\u3059\u308b\u3060\u3051\u3067\u3001\u4f59\u8a08\u306a\u64cd\u4f5c\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u5b9f\u969b\u306e\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5165\u672d\u9805\u76ee\u306e\u8a2d\u5b9a\u3084\u5e83\u544a\u306e\u54c1\u8cea\u306a\u3069\u306b\u3088\u3063\u3066\u5e83\u544a\u306e\u914d\u4fe1\u304c\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n\n<table id=\"tablepress-19\" class=\"tablepress tablepress-id-19\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th colspan=\"2\" class=\"column-1\">\u904b\u7528\u578b\u5e83\u544a\u306e\u914d\u4fe1\u30b9\u30c6\u30c3\u30d7\u4f8b\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5834\u5408\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">1.\u5165\u672d<\/td><td class=\"column-2\">\u5404\u5e83\u544a\u4e3b\u304c\u5165\u672d\u984d\u3092\u8a2d\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">2.\u691c\u7d22<\/td><td class=\"column-2\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u304cWeb\u691c\u7d22\u3092\u884c\u3046<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">3.\u30aa\u30fc\u30af\u30b7\u30e7\u30f3<\/td><td class=\"column-2\">\u30b7\u30b9\u30c6\u30e0\u304c\u5404\u5e83\u544a\u4e3b\u306e\u5165\u672d\u984d\u306a\u3069\u3092\u7af6\u308a\u306b\u304b\u3051\u308b<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">4.\u914d\u4fe1<\/td><td class=\"column-2\">\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-19 from cache -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%AE%E5%BA%83%E5%91%8A%E6%96%99%E3%81%8C%E6%B1%BA%E3%81%BE%E3%82%8B%E4%BB%95%E7%B5%84%E3%81%BF\"><\/span>\u904b\u7528\u578b\u5e83\u544a\u306e\u5e83\u544a\u6599\u304c\u6c7a\u307e\u308b\u4ed5\u7d44\u307f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u904b\u7528\u578b\u5e83\u544a\u306e\u5e83\u544a\u6599\u306f\u3001\u5e83\u544a\u4e3b\u306e\u5165\u672d\u984d\u306a\u3069\u306b\u3088\u3063\u3066\u904b\u7528\u578b\u5e83\u544a\u3092\u53d6\u308a\u6271\u3046\u30b7\u30b9\u30c6\u30e0\uff08\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u304c\u81ea\u52d5\u3067\u7b97\u51fa\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u5f93\u3063\u3066\u3001\u5e83\u544a\u4e3b\u3084\u63b2\u8f09\u30e1\u30c7\u30a3\u30a2\u304c\u81ea\u7531\u306b\u6c7a\u3081\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u5e83\u544a\u6599\u306e\u8ab2\u91d1\u65b9\u5f0f\u306f\u3001\u300c\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u65b9\u5f0f\uff08CPC\u578b\uff09\u300d\u3084\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u65b9\u5f0f\uff08CPM\u578b\u300d\u3001\u300c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u8ab2\u91d1\u65b9\u5f0f\uff08CPI\u578b\uff09\u300d\u3001\u300c\u8996\u8074\u8ab2\u91d1\u65b9\u5f0f\uff08CPV\u578b\uff09\u300d\u306a\u3069\u3055\u307e\u3056\u307e\u3067\u3059\u3002\u3053\u306e\u3046\u3061CPC\u578b\u3068CPM\u578b\u306f\u3001\u904b\u7528\u578b\u5e83\u544a\u306b\u304a\u3051\u308b\u8ab2\u91d1\u30b7\u30b9\u30c6\u30e0\u306e\u4ee3\u8868\u4f8b\u3068\u306a\u308b\u306e\u3067\u3001\u3057\u3063\u304b\u308a\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u904b\u7528\u578b\u5e83\u544a\u306f\u5165\u672d\u984d\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u51fa\u7a3f\u3059\u308b\u30b7\u30fc\u30ba\u30f3\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u81ea\u52d5\u3067\u914d\u4fe1\u3055\u308c\u308b\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306f\u3001\u5e83\u544a\u6599\u306e\u5358\u4fa1\u306a\u3069\u3092\u4e8b\u524d\u306b\u8abf\u3079\u305f\u4e0a\u3067\u914d\u4fe1\u3092\u6c7a\u3081\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u8ab2\u91d1\u306e\u5185\u8a33\u306f\u914d\u4fe1\u5f8c\u306b\u521d\u3081\u3066\u5e83\u544a\u4e3b\u304c\u628a\u63e1\u3067\u304d\u308b\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4e8b\u524d\u306b\u91d1\u984d\u3092\u77e5\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n\n<table id=\"tablepress-20\" class=\"tablepress tablepress-id-20\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">\u8ab2\u91d1\u65b9\u5f0f<\/th><th class=\"column-2\">\u8ab2\u91d1\u306e\u4ed5\u7d44\u307f<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">CPC\u578b<\/td><td class=\"column-2\">\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u5ea6\u306b\u6599\u91d1\u304c\u767a\u751f\u3059\u308b<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">CPM\u578b<\/td><td class=\"column-2\">\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\uff081,000\u5358\u4f4d\uff09\u306b\u3088\u3063\u3066\u6599\u91d1\u304c\u767a\u751f\u3059\u308b<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">CPI\u578b<\/td><td class=\"column-2\">\u5546\u6750\u306e\u30a2\u30d7\u30ea\u304c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u308b\u5ea6\u306b\u6599\u91d1\u304c\u767a\u751f\u3059\u308b<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">CPV\u578b<\/td><td class=\"column-2\">\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u753b\u518d\u751f\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u5fdc\u3058\u3066\u6599\u91d1\u304c\u767a\u751f\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-20 from cache -->\n\n\n\n<p>\u203bGoogle\u5e83\u544a\u306e\u5e83\u544a\u6599\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3092\u53c2\u8003\u306b<br>&gt;&gt;<a href=\"https:\/\/degipro.com\/blog\/googleads-price\/\">\u3069\u306e\u3088\u3046\u306b\u5e83\u544a\u6599\u306f\u6c7a\u307e\u308b\uff1fGoogle \u5e83\u544a\u306e\u6599\u91d1\u76f8\u5834\u3084\u7b97\u51fa\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E8%AA%B2%E9%87%91%E6%96%B9%E5%BC%8F%EF%BC%88CPC%E5%9E%8B%EF%BC%89\"><\/span>\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u65b9\u5f0f\uff08CPC\u578b\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u65b9\u5f0f\u306f\u3001Cost Per Click\uff08\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30af\u30ea\u30c3\u30af\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u308a\u3001CPC\u8ab2\u91d1\u578b\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u3053\u306e\u8ab2\u91d1\u65b9\u5f0f\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\uff08\u30bf\u30c3\u30d7\uff09\u3057\u3066\u521d\u3081\u3066\u3001\u5e83\u544a\u6599\u304c\u767a\u751f\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u305f\u3068\u3048\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u7aef\u672b\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044\u9650\u308a\u6599\u91d1\u306f\u304b\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u300c\u5e83\u544a\u4e3b\u304c\u652f\u6255\u3046\u8cbb\u7528=\uff08\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\uff09\u00d7\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u300d<\/p>\n\n\n\n<p>CPC\u578b\u306f\u3001\u30af\u30ea\u30c3\u30af\u3068\u3044\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4f34\u3046\u305f\u3081\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u975e\u5e38\u306b\u660e\u78ba\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u8aa4\u30af\u30ea\u30c3\u30af\u304c\u591a\u3044\u5a92\u4f53\u3067\u914d\u4fe1\u3055\u308c\u308b\u3068\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u304c\u5897\u3048\u3066\u3057\u307e\u3063\u305f\u308a\u3001\u7af6\u5408\u304c\u591a\u3044\u3068\u5358\u4fa1\u304c\u9ad8\u9a30\u3057\u305f\u308a\u3059\u308b\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E8%AA%B2%E9%87%91%E6%96%B9%E5%BC%8F%EF%BC%88CPM%E5%9E%8B%EF%BC%89\"><\/span>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u65b9\u5f0f\uff08CPM\u578b\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u578b\u306f\u3001Cost Per Mille \uff08\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30df\u30eb\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u3001CPM\u8ab2\u91d1\u578b\u3068\u3082\u547c\u79f0\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u304c\u7aef\u672b\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u3088\u3063\u3066\u3001\u5e83\u544a\u6599\u304c\u6c7a\u307e\u308b\u30d1\u30bf\u30fc\u30f3\u3067\u3059\u3002\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u3063\u3066\u7d30\u304b\u306a\u8ab2\u91d1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u7570\u306a\u308a\u307e\u3059\u304c\u3001Cost Per Mille\u306e\u300cMille\u300d\u304c1,000\u3092\u8868\u3059\u3088\u3046\u306b\u3001\u5e83\u544a\u8868\u793a1,000\u56de\u30921\u30bb\u30c3\u30c8\u306b\u3057\u3066\u8ab2\u91d1\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u304c\u4e00\u822c\u7684\u3002<\/p>\n\n\n\n<p>\u300c\u5e83\u544a\u4e3b\u304c\u652f\u6255\u3046\u8cbb\u7528=\uff08\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\uff09\u00d7\uff08\u8868\u793a\u5358\u4fa1\uff09\u300d<\/p>\n\n\n\n<p>CPM\u578b\u306f\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u5a92\u4f53\u3067\u3082\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u5e83\u544a\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u628a\u63e1\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u5e83\u544a\u306e\u52b9\u679c\u304c\u898b\u3048\u3065\u3089\u3044\u306e\u3082\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-515\" srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-1024x683.jpg 1024w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-300x200.jpg 300w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-768x512.jpg 768w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-1536x1024.jpg 1536w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-2048x1366.jpg 2048w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/john-schnobrich-2FPjlAyMQTA-unsplash-940x627.jpg 940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%AE%E7%A8%AE%E9%A1%9E\"><\/span>\u904b\u7528\u578b\u5e83\u544a\u306e\u7a2e\u985e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> \u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u6b69\u306b\u3088\u3063\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u5e83\u544a\u306e\u7a2e\u985e\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u591a\u304f\u306eWeb\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6271\u3046\u904b\u7528\u578b\u5e83\u544a3\u9078\u3092\u7d39\u4ecb\u3002\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u9023\u52d5\u578b\u5e83\u544a\u3001SNS\u5e83\u544a\u3092\u305d\u308c\u305e\u308c\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%AA%E3%82%B9%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%BA%83%E5%91%8A%EF%BC%88%E6%A4%9C%E7%B4%A2%E9%80%A3%E5%8B%95%E5%9E%8B%E5%BA%83%E5%91%8A%EF%BC%89\"><\/span>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5fdc\u3058\u3066\u3001\u691c\u7d22\u7d50\u679c\u306e\u753b\u9762\u4e0a\uff08\u4e0b\u56f3\uff09\u306a\u3069\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3067\u3059\u3002\u691c\u7d22\u884c\u52d5\u306b\u6cbf\u3063\u3066\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u300c\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u8ab2\u91d1\u306e\u4ed5\u7d44\u307f\u306f\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u65b9\u5f0f\uff08CPC\u578b\uff09\u304c\u4e00\u822c\u7684\u3002<\/p>\n\n\n\n<p>\u203b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3092\u53c2\u8003\u306b<br>&gt;&gt;<a href=\"https:\/\/degipro.com\/blog\/what-is-listing-ads\/\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u306f\uff1f\u30bc\u30ed\u304b\u3089\u5206\u304b\u308a\u3084\u3059\u304f\u57fa\u790e\u77e5\u8b58\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"631\" height=\"968\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2019\/12\/googleads-2.png\" alt=\"\" class=\"wp-image-73\" srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2019\/12\/googleads-2.png 631w, https:\/\/degipro.com\/wp-content\/uploads\/2019\/12\/googleads-2-196x300.png 196w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E9%80%A3%E5%8B%95%E5%9E%8B%E5%BA%83%E5%91%8A%EF%BC%88%E3%83%87%E3%82%A3%E3%82%B9%E3%83%97%E3%83%AC%E3%82%A4%E5%BA%83%E5%91%8A%EF%BC%89\"><\/span>\u30b3\u30f3\u30c6\u30f3\u30c4\u9023\u52d5\u578b\u5e83\u544a\uff08\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u9023\u52d5\u578b\u5e83\u544a\uff08\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084Web\u30da\u30fc\u30b8\u306e\u30a2\u30af\u30bb\u30b9\u5c65\u6b74\u306a\u3069\u3092\u89e3\u6790\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3068\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u308b\u5e83\u544a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u308b\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u4f55\u5ea6\u3082\u691c\u7d22\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u5e83\u544a\u304c\u76ee\u306b\u3064\u304f\u3088\u3046\u306b\u306a\u3063\u305f\u3068\u3044\u3046\u7d4c\u9a13\u306f\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002Web\u30da\u30fc\u30b8\u306e\u4e00\u90e8\u306b\u73fe\u308c\u308b\u753b\u50cf\u3084\u52d5\u753b\u3001\u30c6\u30ad\u30b9\u30c8\u3092\u542b\u3093\u3060\u56db\u89d2\u3044\u5e83\u544a\u67a0\u3002\u3053\u308c\u304c\u6b63\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u9023\u52d5\u578b\u5e83\u544a\u3067\u3059\u3002\u307e\u305f\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u95b2\u89a7\u3057\u305f\u5546\u6750\u3092\u5e83\u544a\u3068\u3057\u3066\u914d\u4fe1\u3057\u3001\u30b5\u30a4\u30c8\u3078\u306e\u518d\u8a2a\u554f\u3092\u4fc3\u3059\u3053\u3046\u3057\u305f\u5e83\u544a\u306e\u3053\u3068\u3092\u300c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SNS%E5%BA%83%E5%91%8A\"><\/span>SNS\u5e83\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SNS\u5e83\u544a\u306f\u3001Facebook\u3084Instagram\u3001Twitter\u306a\u3069\u306eSNS\u4e0a\u306b\u63b2\u8f09\u3055\u308c\u308b\u5e83\u544a\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u753b\u50cf\u3084\u52d5\u753b\u306a\u3069\u30d0\u30e9\u30a8\u30c6\u30a3\u30fc\u306b\u5bcc\u3093\u3060\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u52a0\u3048\u3001\u84c4\u7a4d\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u306b\u3088\u308b\u7d30\u304b\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u7279\u5fb4\u7684\u3002\u307e\u305f\u8ab2\u91d1\u306e\u65b9\u5f0f\u3082\u591a\u5c90\u306b\u6e21\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306bFacebook\u5e83\u544a\u3068Instagram\u5e83\u544a\u306b\u95a2\u3057\u3066\u306f\u3001\u5e83\u544a\u7ba1\u7406\u30c4\u30fc\u30eb\u300cFacebook\u30d3\u30b8\u30cd\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u300d\u3067\u8907\u6570\u5a92\u4f53\u306eSNS\u5e83\u544a\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u544a\u904b\u7528\u304c\u975e\u5e38\u306b\u30b9\u30e0\u30fc\u30ba\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u203bSNS\u5e83\u544a\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3092\u53c2\u8003\u306b<br>&gt;&gt;<a href=\"https:\/\/degipro.com\/blog\/instagram-ads-basic\/\">\u3010\u521d\u5fc3\u8005\u5411\u3051\u3011Instagram\u5e83\u544a\u306e\u57fa\u672c\u77e5\u8b58\u2502\u7a2e\u985e\u3084\u5c0e\u5165\u65b9\u6cd5\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01<\/a><br>&gt;&gt;<a href=\"https:\/\/degipro.com\/blog\/facebook-ads-basic\/\">\u3010\u521d\u5fc3\u8005\u5411\u3051\u3011Facebook\u5e83\u544a\u306e\u57fa\u790e\u77e5\u8b58\u2502\u30e1\u30ea\u30c3\u30c8\u30fb\u7a2e\u985e\u30fb\u5c0e\u5165\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"775\" height=\"383\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2020\/05\/insatgram-04.png\" alt=\"\" class=\"wp-image-303\" srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2020\/05\/insatgram-04.png 775w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/05\/insatgram-04-300x148.png 300w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/05\/insatgram-04-768x380.png 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"541\" height=\"457\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/facebook-ads-13.png\" alt=\"\" class=\"wp-image-483\" srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/facebook-ads-13.png 541w, https:\/\/degipro.com\/wp-content\/uploads\/2020\/06\/facebook-ads-13-300x253.png 300w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E5%9E%8B%E5%BA%83%E5%91%8A%E3%81%AE%E5%B0%8E%E5%85%A5%E3%81%AB%E3%81%82%E3%81%9F%E3%81%A3%E3%81%A6\"><\/span>\u904b\u7528\u578b\u5e83\u544a\u306e\u5c0e\u5165\u306b\u3042\u305f\u3063\u3066<span 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