{"id":2351,"date":"2021-10-18T07:00:00","date_gmt":"2021-10-17T22:00:00","guid":{"rendered":"https:\/\/degipro.com\/blog\/?p=2351"},"modified":"2025-05-28T15:47:25","modified_gmt":"2025-05-28T06:47:25","slug":"about-optimized-targeting","status":"publish","type":"post","link":"https:\/\/degipro.com\/blog\/about-optimized-targeting\/","title":{"rendered":"Google\u306eSDC\u304c\u9032\u5316\uff01\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30a3\u30f3\u30b0\uff08Optimized Targeting\uff09\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p><a href=\"https:\/\/degipro.com\/briefing\">>>\u52b9\u7387\u3088\u304f\u5b66\u3076\u306a\u3089\u30c7\u30b8\u30d7\u30ed\uff01\u7121\u6599\u30aa\u30f3\u30e9\u30a4\u30f3\u8aac\u660e\u4f1a\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_24_1 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/degipro.com\/blog\/about-optimized-targeting\/#SDC%E3%81%8C%E6%9C%80%E9%81%A9%E5%8C%96%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E7%A7%BB%E8%A1%8C\" title=\"SDC\u304c\u6700\u9069\u5316\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u79fb\u884c\">SDC\u304c\u6700\u9069\u5316\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u79fb\u884c<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/degipro.com\/blog\/about-optimized-targeting\/#SDC%E3%81%A8%E3%81%AF%EF%BC%9F\" title=\"SDC\u3068\u306f\uff1f\">SDC\u3068\u306f\uff1f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/degipro.com\/blog\/about-optimized-targeting\/#SDC%E3%81%AF%E6%B5%81%E8%A1%8C%E3%82%89%E3%81%AA%E3%81%8B%E3%81%A3%E3%81%9F%EF%BC%9F\" title=\"SDC\u306f\u6d41\u884c\u3089\u306a\u304b\u3063\u305f\uff1f\">SDC\u306f\u6d41\u884c\u3089\u306a\u304b\u3063\u305f\uff1f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/degipro.com\/blog\/about-optimized-targeting\/#%E6%9C%80%E9%81%A9%E5%8C%96%E3%81%95%E3%82%8C%E3%81%9F%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\" title=\"\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\">\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/degipro.com\/blog\/about-optimized-targeting\/#%E6%9C%80%E9%81%A9%E5%8C%96%E3%81%95%E3%82%8C%E3%81%9F%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E6%A9%9F%E8%83%BD\" title=\"\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6a5f\u80fd\">\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6a5f\u80fd<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/degipro.com\/blog\/about-optimized-targeting\/#%E6%96%B0%E3%82%AA%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%80%8E%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B7%E3%82%B0%E3%83%8A%E3%83%AB%E3%80%8F\" title=\"\u65b0\u30aa\u30d7\u30b7\u30e7\u30f3\u300e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u300f\">\u65b0\u30aa\u30d7\u30b7\u30e7\u30f3\u300e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u300f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/degipro.com\/blog\/about-optimized-targeting\/#%E3%80%8E%E3%82%AA%E3%83%BC%E3%83%87%E3%82%A3%E3%82%A8%E3%83%B3%E3%82%B9%E6%8B%A1%E5%BC%B5%E3%80%8F%E3%81%A8%E3%81%AF%E9%81%95%E3%81%86%EF%BC%9F\" title=\"\u300e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u62e1\u5f35\u300f\u3068\u306f\u9055\u3046\uff1f\">\u300e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u62e1\u5f35\u300f\u3068\u306f\u9055\u3046\uff1f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/degipro.com\/blog\/about-optimized-targeting\/#%E3%82%AF%E3%83%83%E3%82%AD%E3%83%BC%E3%83%AC%E3%82%B9%E6%99%82%E4%BB%A3%E3%81%A7%E3%81%AE%E6%B4%BB%E8%BA%8D%E3%81%AB%E6%9C%9F%E5%BE%85\" title=\"\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u3067\u306e\u6d3b\u8e8d\u306b\u671f\u5f85\">\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u3067\u306e\u6d3b\u8e8d\u306b\u671f\u5f85<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/degipro.com\/blog\/about-optimized-targeting\/#%E6%9C%80%E9%81%A9%E5%8C%96%E3%81%95%E3%82%8C%E3%81%9F%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A7%E6%88%90%E6%9E%9C%E3%82%92%E5%87%BA%E3%81%99%E3%81%9F%E3%82%81%E3%81%AB%E3%81%AF%EF%BC%9F\" title=\"\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\uff1f\">\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\uff1f<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/degipro.com\/blog\/about-optimized-targeting\/#%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B7%E3%82%B0%E3%83%8A%E3%83%AB%E3%81%AF%E8%A8%AD%E5%AE%9A%E5%BF%85%E9%A0%88\" title=\"\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u306f\u8a2d\u5b9a\u5fc5\u9808\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u306f\u8a2d\u5b9a\u5fc5\u9808<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/degipro.com\/blog\/about-optimized-targeting\/#%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E8%A8%88%E6%B8%AC%E3%81%AE%E7%B2%BE%E5%BA%A6%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B\" title=\"\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u7cbe\u5ea6\u3092\u4e0a\u3052\u308b\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u7cbe\u5ea6\u3092\u4e0a\u3052\u308b<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/degipro.com\/blog\/about-optimized-targeting\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SDC%E3%81%8C%E6%9C%80%E9%81%A9%E5%8C%96%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E7%A7%BB%E8%A1%8C\"><\/span>SDC\u304c\u6700\u9069\u5316\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u79fb\u884c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SDC%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>SDC\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google\u306b\u306f\u30b9\u30de\u30fc\u30c8\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 &#8211; Smart Display Campaign\uff08\u4ee5\u4e0bSDC\uff09\u3068\u3044\u3046\u3001\u72ec\u81ea\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30922017\u5e74\u304b\u3089\u5c55\u958b\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>SDC\u306f\u300e<strong>3\u3064\u306e\u81ea\u52d5\u5316<\/strong>\u300f\u3092\u5f37\u307f\u3068\u3057\u3066\u3001\u5e83\u544a\u4e3b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304b\u304b\u308b\u5de5\u6570\u3092\u8efd\u6e1b\u3057\u306a\u304c\u3089\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6700\u5927\u5316\u3092\u76ee\u6307\u3057\u305f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u914d\u4fe1\u624b\u6cd5\u306e1\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300e3\u3064\u306e\u81ea\u52d5\u5316\u300f\u306f\u3001\u300e<strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u81ea\u52d5\u5316<\/strong>\u300f\u300e<strong>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316<\/strong>\u300f\u300e<strong>\u5165\u672d\u81ea\u52d5\u5316<\/strong>\u300f\u3067\u69cb\u6210\u3055\u308c\u3066\u304a\u308a\u3001\u30d5\u30eb\u30ed\u30fc\u30f3\u30c1\u3057\u305f2017\u5e74\u5f53\u6642\u306f\u3069\u308c\u3082\u9769\u65b0\u7684\u306a\u3082\u306e\u3067\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/NqRpCr1Pf2awX28zmccqRdOLaRbAP6Ge2tzAIx31fGW6m6fKcbJB3AW5rX-jrcuErnMBGK_60WVUSg3RHTB8He0sruYzoY_1QAHZVWk111B4ybXD65O7Q5RgG7fN3wk-ncfBwLGI=s0\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\u300e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u81ea\u52d5\u5316\u300f\u306f\u3001\u4eca\u3067\u306f\u4e00\u822c\u7684\u306b\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f<strong>\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/strong>\u3068\u540c\u4e00\u306e\u5e83\u544a\u767b\u9332\u65b9\u6cd5\u3092\u63a1\u7528\u3057\u3066\u304a\u308a\u30011\u3064\u306e\u5e83\u544a\u306b\u898b\u51fa\u3057\u3084\u8aac\u660e\u6587\u3001\u753b\u50cf\u3084\u52d5\u753b\u30a2\u30bb\u30c3\u30c8\u3092\u767b\u9332\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u3066\u767b\u9332\u30a2\u30bb\u30c3\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u751f\u6210\u3055\u308c\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u300f\u306f\u3001SDC\u306b\u304a\u3044\u3066\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u305a\uff08\u9664\u5916\u306f\u53ef\u80fd\uff09\u3001\u3059\u3079\u3066Google\u304c\u4fdd\u6709\u3059\u308b\u72ec\u81ea\u306e\u30b7\u30b0\u30ca\u30eb\u306b\u57fa\u3065\u304d\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8fd1\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u81ea\u52d5\u7684\u306b\u898b\u3064\u3051\u51fa\u3057\u3001\u914d\u4fe1\u3092\u3059\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300e\u5165\u672d\u81ea\u52d5\u5316\u300f\u306f\u3001SDC\u306b\u304a\u3044\u3066\u500b\u5225\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u305a\u3001\u76ee\u6a19\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\uff08tCPA\uff09\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6700\u5927\u5316\uff08Max Conversion\uff09\u3001\u76ee\u6a19\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08tROAS\uff09\u3044\u305a\u308c\u304b\u306e\u5165\u672d\u6226\u7565\u3057\u304b\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305fSDC\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u8cbb\u7528\u3092\u652f\u6255\u3046\u3053\u3068\u3082\u53ef\u80fd\uff08\u30c7\u30d5\u30a9\u30eb\u30c8\u306f\u30af\u30ea\u30c3\u30af\u306b\u5bfe\u3059\u308b\u652f\u6255\u3044\uff09\u3067\u3001\u3068\u306b\u304b\u304f<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7279\u5316\u3057\u305f\u914d\u4fe1\u624b\u6cd5<\/strong>\u3060\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SDC%E3%81%AF%E6%B5%81%E8%A1%8C%E3%82%89%E3%81%AA%E3%81%8B%E3%81%A3%E3%81%9F%EF%BC%9F\"><\/span>SDC\u306f\u6d41\u884c\u3089\u306a\u304b\u3063\u305f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u307e\u3055\u306b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u754c\u306e\u9ed2\u8239\u3068\u3082\u3044\u3048\u308bSDC\u3067\u3059\u304c\u3001\u7b46\u8005\u306e\u808c\u611f\u3067\u306f\u65e5\u672c\u306b\u304a\u3044\u3066<strong>SDC\u306e\u5229\u7528\u7387\u306f\u4f4e\u3044<\/strong>\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u7406\u7531\u306f\u5927\u304d\u304f3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u6700\u9069\u5316\u306b\u6642\u9593\u304c\u304b\u304b\u308b<\/li><li>\u904b\u7528\u30ec\u30d0\u30fc\u304c\u5c11\u306a\u3044<\/li><li>Google\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a55\u4fa1\u3057\u3066\u3044\u306a\u3044<\/li><\/ol>\n\n\n\n<p>1\u3064\u76ee\u306e\u7406\u7531\u306f\u3001\u300e\u6700\u9069\u5316\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u300f\u3067\u3059\u3002SDC\u306f\u5148\u8ff0\u306e\u901a\u308a\u3001\u5168\u3066Google\u306e\u6a5f\u68b0\u5b66\u7fd2\u306b\u4efb\u305b\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3001\u3044\u304d\u306a\u308a\u9ad8\u3044\u6210\u679c\u304c\u51fa\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001<strong>\u7d042\u9031\u9593\u306e\u5b66\u7fd2\u671f\u9593\u304c\u5fc5\u8981<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a2\u9031\u9593\u306e\u9593\u306f\u6210\u679c\u304c\u51fa\u306a\u3044\u4e0d\u5b89\u5b9a\u306a\u6642\u671f\u304c\u7d9a\u304f\u305f\u3081\u3001\u5e83\u544a\u62c5\u5f53\u8005\u3068\u3057\u3066\u306f\u975e\u5e38\u306b\u8f9b\u3044\u671f\u9593\u3068\u306a\u308a\u307e\u3059\u3002SDC\u3092\u5b9f\u65bd\u3059\u308b\u5834\u5408\u3001\u6700\u521d\u306e2\u9031\u9593\u306f\u300e\u6295\u8cc7\u3068\u6349\u3048\u3066\u3058\u3063\u304f\u308a\u5f85\u3064\u300f\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u304c\u3001\u3053\u306e\u77ed\u3044\u3088\u3046\u3067\u9577\u30442\u9031\u9593\u3092\u5f85\u3066\u305a\u306b\u8ae6\u3081\u3066\u3057\u307e\u3046\u5e83\u544a\u4e3b\u304c\u591a\u3044\u3088\u3046\u306b\u611f\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\u30012\u9031\u9593\u5f85\u3063\u305f\u304b\u3089\u3068\u8a00\u3063\u3066\u5fc5\u305a\u9ad8\u3044\u6210\u679c\u304c\u51fa\u308b\u3068\u3044\u3046\u4fdd\u8a3c\u3082\u306a\u3044\u305f\u3081\u3001\u305d\u308c\u306a\u3089\u308f\u3056\u308f\u3056SDC\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3059\u308b\u5fc5\u8981\u3082\u306a\u3044\u3068\u5224\u65ad\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>2\u3064\u76ee\u306e\u7406\u7531\u306f\u3001\u300e\u904b\u7528\u30ec\u30d0\u30fc\u304c\u5c11\u306a\u3044\u300f\u3067\u3059\u3002SDC\u306e\u6700\u5927\u306e\u7279\u5fb4\u3067\u3042\u308b\u300e3\u3064\u306e\u81ea\u52d5\u5316\u300f\u306e\u304a\u304b\u3052\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5de5\u6570\u306f\u5927\u304d\u304f\u524a\u6e1b\u3055\u308c\u308b\u3053\u3068\u306f\u4e8b\u5b9f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057SDC\u3067\u6210\u679c\u304c\u51fa\u306a\u304b\u3063\u305f\u6642\u306b\u3001\u5e83\u544a\u62c5\u5f53\u8005\u304c\u5b9f\u884c\u3067\u304d\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u300e<strong>\u5e83\u544a\u30a2\u30bb\u30c3\u30c8\u306e\u5dee\u3057\u66ff\u3048<\/strong>\u300f\u304f\u3089\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9664\u5916\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8ffd\u52a0\u3084\u5165\u672d\u6226\u7565\u306e\u5909\u66f4\u7b49\u3082\u9078\u629e\u80a2\u306b\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u3053\u307e\u3067\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u3042\u308b\u6539\u5584\u65bd\u7b56\u3068\u306f\u601d\u3048\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u5e83\u544a\u30a2\u30bb\u30c3\u30c8\u3092\u5dee\u3057\u66ff\u3048\u305f\u3068\u3053\u308d\u3067\u3001SDC\u306e<strong>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9<\/strong>\u3067\u3042\u308b\u4ee5\u4e0a\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u914d\u4fe1\u3092\u3059\u308b\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6bd4\u3079\u308b\u3068\u3001<strong>PDCA\u306e\u8cea\u304c\u4f4e\u4e0b<\/strong>\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u540c\u3058\u304f\u6210\u679c\u304c\u826f\u3044\u6642\u3082SDC\u3092\u62e1\u5927\u3059\u308b\u65b9\u6cd5\u304c\u5c11\u306a\u304f\u3001\u914d\u4fe1\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u304c\u96e3\u3057\u304f\u300e<strong>\u5168\u3066\u304cGoogle\u4efb\u305b<\/strong>\u300f\u3067\u3042\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u5e83\u544a\u62c5\u5f53\u8005\u306fSDC\u3092\u907f\u3051\u308b\u50be\u5411\u306b\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>3\u3064\u306e\u76ee\u306e\u7406\u7531\u306f\u300eGoogle\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a55\u4fa1\u3057\u3066\u3044\u306a\u3044\u300f\u3067\u3059\u3002\u591a\u304f\u306e\u5e83\u544a\u4e3b\u306fGoogle\u3060\u3051\u3067\u306a\u304f\u3001Yahoo\u3084Facebook\u306a\u3069\u306e\u5e83\u544a\u5a92\u4f53\u306b\u3082\u51fa\u7a3f\u3092\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5e83\u544a\u306e\u8a55\u4fa1\u3092\u5404\u5a92\u4f53\u4e0a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001Google Analytics\u3084\u30a2\u30c9\u30a8\u30d3\u30b9\u306a\u3069\u306e\u5206\u6790\u30fb\u8a08\u6e2c\u30c4\u30fc\u30eb\u3092\u4ecb\u3057\u3066\u5e83\u544a\u8a55\u4fa1\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>SDC\u306f\u3001Google\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u300e<strong>Google\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u3001\u8a08\u6e2c\u30c4\u30fc\u30eb\u4e0a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5897\u3048\u3066\u3044\u306a\u3044<\/strong>\u300f\u3068\u3044\u3046\u4e8b\u8c61\u306b\u9665\u308a\u3084\u3059\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u304f\u306e\u5206\u6790\u30fb\u8a08\u6e2c\u30eb\u30fc\u30eb\u3067\u306f<strong>\u30e9\u30b9\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3<\/strong>\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143\uff09\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306b\u5bfe\u3057\u3001Google\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u904e\u53bb30\u65e5\u4ee5\u5185\u306b\u767a\u751f\u3057\u305f\u30af\u30ea\u30c3\u30af\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u306e\u7d4c\u8def\u306b\u95a2\u4e0e\u3057\u3066\u3044\u308c\u3070\u8a55\u4fa1\u306e\u5bfe\u8c61\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u8a08\u6e2c\u65b9\u6cd5\u306e\u30ba\u30ec\u304c\u3042\u308b\u305f\u3081\u3001\u300eSDC\u3067\u306f\u6210\u679c\u304c\u51fa\u306a\u3044\u300f\u3068\u8003\u3048\u3066\u3044\u308b\u5e83\u544a\u62c5\u5f53\u304c\u591a\u304f\u3001SDC\u304c\u65e5\u672c\u3067\u306f\u6d41\u884c\u3063\u3066\u3044\u306a\u3044\u3088\u3046\u306b\u611f\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E9%81%A9%E5%8C%96%E3%81%95%E3%82%8C%E3%81%9F%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\"><\/span>\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u305d\u306e\u3088\u3046\u306a\u80cc\u666f\u304c\u539f\u56e0\u304b\u306f\u5b9a\u304b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001Google\u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4e00\u90e8\u3067\u306fSDC\u304c\u6d88\u3048\u3001\u65b0\u305f\u306b\u300e<strong>\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Optimized Targeting\uff09<\/strong>\u300f\u3068\u3044\u3046\u6a5f\u80fd\u304c\u8ffd\u52a0\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>2021\u5e748\u6708\u6642\u70b9\u306e<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10537509?hl=ja\">\u516c\u5f0f\u30d8\u30eb\u30d7\u30da\u30fc\u30b8<\/a>\u306b\u3088\u308b\u3068\u3001\u300c\u3053\u306e\u6a5f\u80fd\u306f\u6bb5\u968e\u7684\u306b\u5c55\u958b\u3092\u9032\u3081\u3066\u304a\u308a\u3001\u4e00\u90e8\u306e Google 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E9%81%A9%E5%8C%96%E3%81%95%E3%82%8C%E3%81%9F%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E6%A9%9F%E8%83%BD\"><\/span>\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6a5f\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%96%B0%E3%82%AA%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E3%80%8E%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B7%E3%82%B0%E3%83%8A%E3%83%AB%E3%80%8F\"><\/span>\u65b0\u30aa\u30d7\u30b7\u30e7\u30f3\u300e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u300f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u4f7f\u7528\u3059\u308b\u969b\u306b\u3001\u300e<strong>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb<\/strong>\u300f\u3068\u3044\u3046\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u4ecb\u3057\u3066\u5229\u7528\u3067\u304d\u308b\u30bf\u30fc\u30b2\u30a3\u30f3\u30b0\u306f\u5927\u304d\u304f3\u3064\u306b\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/UXPphGBNtv68Udgcit65PpDDFX226itDpKCa_tn1-bqMap5BLIrfgcKBdAZAj-uFAHzZ0AClYUePcMxpHom0T2HHfRGK-okqTLFyQEbnN2aThIkMlrc15OB69ohgUoYpq5hz5om3=s0\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u516c\u5f0f\u30d8\u30eb\u30d7\u3092\u7d30\u304b\u304f\u8aad\u307f\u53d6\u308b\u3068\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068SDC\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306f\u82e5\u5e72\u7570\u306a\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u516c\u5f0f\u30d8\u30eb\u30d7\u306e\u5f15\u7528\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 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href=\"https:\/\/support.google.com\/google-ads\/answer\/7020281?hl=ja\">SDC\u306e\u516c\u5f0f\u30d8\u30eb\u30d7\u30da\u30fc\u30b8<\/a>\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8aac\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u95a2\u5fc3\u3092\u793a\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u3001\u8cfc\u5165\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u307e\u3067\u3001\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u306e\u3042\u3089\u3086\u308b\u6bb5\u968e\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u8868\u793a\u3057\u3001\u8a2d\u5b9a\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\u3067\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3067\u304d\u308b\u3088\u3046\u8abf\u6574\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>SDC\u306f\u3001\u6f5c\u5728\u5c64\u304b\u3089\u9855\u5728\u5c64\u307e\u3067\u5e45\u5e83\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u4e2d\u304b\u3089\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u63a2\u3057\u51fa\u3059\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f<strong>\u5b9f\u969b\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\u3092\u63a2\u3057\u51fa\u3059<\/strong>\u3068\u3044\u3046\u624b\u6cd5\u3067\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u66f4\u306b\u306f\u6700\u9069\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u300e<strong>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb<\/strong>\u300f\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001<strong>\u4e88\u3081\u985e\u4f3c\u3059\u308b\u6761\u4ef6\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/strong>\u3068\u3044\u3046\u70b9\u304c\u3001\u5927\u304d\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3060\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%8E%E3%82%AA%E3%83%BC%E3%83%87%E3%82%A3%E3%82%A8%E3%83%B3%E3%82%B9%E6%8B%A1%E5%BC%B5%E3%80%8F%E3%81%A8%E3%81%AF%E9%81%95%E3%81%86%EF%BC%9F\"><\/span>\u300e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u62e1\u5f35\u300f\u3068\u306f\u9055\u3046\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3053\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u304c\u3001\u5f93\u6765\u3088\u308a\u5b58\u5728\u3057\u3066\u3044\u305f\u300e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u62e1\u5f35\uff08\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30b9\u30e9\u30a4\u30c0\u30fc\uff09\u300f\u3068\u4f3c\u3066\u3044\u308b\u3068\u601d\u3063\u305f\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u3053\u3061\u3089\u3082<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10537509?hl=ja\">\u516c\u5f0f\u30d8\u30eb\u30d7\u30da\u30fc\u30b8<\/a>\u306b\u8a18\u8f09\u304c\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u53b3\u5bc6\u306b\u306f\u7570\u306a\u308b\u3088\u3046\u3067\u3059\u3002\u4ee5\u4e0b\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10537509?hl=ja\">\u516c\u5f0f\u30d8\u30eb\u30d7\u30da\u30fc\u30b8<\/a>\u306e\u629c\u7c8b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u62e1\u5f35: \u3053\u306e\u6a5f\u80fd\u3067\u306f\u3001\u9663\u5185\u6c0f\u304c\u624b\u52d5\u3067\u9078\u629e\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9 \u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u52a0\u3048\u3066\u3001\u300c\u30b9\u30cb\u30fc\u30ab\u30fc \u30bb\u30fc\u30eb\u300d\u306e\u30ab\u30b9\u30bf\u30e0 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Cookie\u306e\u5ec3\u6b62\u304c\u4e88\u5b9a\u3055\u308c\u3066\u304a\u308a\u3001\u4eca\u307e\u3067\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u4e3b\u529b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u3063\u305f<strong>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4eca\u5f8c\u7e2e\u5c0f\u306e\u4e00\u9014\u3092\u8fbf\u308b<\/strong>\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>Google\u306f\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ee3\u66ff\u3068\u3057\u3066FLoC\u3068\u3044\u3046\u65b0\u3057\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u3001Privacy 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E8%A8%88%E6%B8%AC%E3%81%AE%E7%B2%BE%E5%BA%A6%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B\"><\/span>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u7cbe\u5ea6\u3092\u4e0a\u3052\u308b<span 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