{"id":2094,"date":"2021-08-16T08:00:56","date_gmt":"2021-08-15T23:00:56","guid":{"rendered":"https:\/\/degipro.com\/blog\/?p=2094"},"modified":"2026-09-04T10:27:23","modified_gmt":"2026-09-04T01:27:23","slug":"web-marketing-20-keywords","status":"publish","type":"post","link":"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/","title":{"rendered":"\u77e5\u3063\u3066\u304a\u304d\u305f\u304420\u306eweb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u4e00\u89a7\uff5c\u3057\u3063\u304b\u308a\u30de\u30b9\u30bf\u30fc\u3057\u3066\u304a\u3053\u3046"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/degipro.com\/briefing\">>>\u52b9\u7387\u3088\u304f\u5b66\u3076\u306a\u3089\u30c7\u30b8\u30d7\u30ed\uff01\u7121\u6599\u30aa\u30f3\u30e9\u30a4\u30f3\u8aac\u660e\u4f1a\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p 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ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/#%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E6%95%B0\" >\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/#%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3\" >\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/#%E7%9B%B4%E5%B8%B0%E7%8E%87\" >\u76f4\u5e30\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/#%E9%9B%A2%E8%84%B1%E7%8E%87\" >\u96e2\u8131\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/#ARPU\" >ARPU<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/#ROI\" >ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/#ROAS\" >ROAS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/#CPC\" >CPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/#CTR\" >CTR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/#CPA\" >CPA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/#CVR\" >CVR<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/degipro.com\/blog\/web-marketing-20-keywords\/#web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E7%94%A8%E8%AA%9E%E3%82%92%E3%83%9E%E3%82%B9%E3%82%BF%E3%83%BC%E3%81%97%E3%82%88%E3%81%86\" >web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3092\u30de\u30b9\u30bf\u30fc\u3057\u3088\u3046<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" 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class=\"wp-block-paragraph\">\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\uff08\u4ee5\u4e0b\u3001\u30b9\u30de\u30db\uff09\u304c\u666e\u53ca\u3057\u305f\u6628\u4eca\u3001web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u975e\u5e38\u306b\u8eab\u8fd1\u306a\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<strong><mark>\u30d6\u30ed\u30b0\u3084Web\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u308bweb\u5e83\u544a\u3084\u3001\u691c\u7d22\u753b\u9762\u306e\u8868\u793a\u9806\u4f4d\u306b\u95a2\u4fc2\u3059\u308bSEO\u3082\u3001web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3072\u3068\u3064\u3067\u3042\u308a\u3001\u3053\u308c\u3089\u306b\u306f\u591a\u304f\u306e\u5c02\u9580\u7528\u8a9e\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u8208\u5473\u306f\u3042\u308b\u3051\u308c\u3069\u5c02\u9580\u7528\u8a9e\u304c\u308f\u304b\u3089\u306a\u3044\u521d\u5fc3\u8005\u306e\u65b9\u306e\u305f\u3081\u306b\u3001web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7528\u8a9e\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A0%BB%E5%87%BA%E3%81%99%E3%82%8B20%E3%81%AEweb%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E7%94%A8%E8%AA%9E%E4%B8%80%E8%A6%A7\"><\/span>\u983b\u51fa\u3059\u308b20\u306eweb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u4e00\u89a7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/b-engineer-media-cms.s3.amazonaws.com\/item\/image\/user\/356a192b7913b04c54574d18c28d46e6395428ab\/e404ee1e-1281-4076-aa53-328dc9b01e32.jpg\" alt=\"\" width=\"590\" height=\"393\"\/><\/figure>\n\n\n\n<strong><mark>web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u5c02\u9580\u7528\u8a9e\u304c\u591a\u304f\u4f7f\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u7528\u8a9e\u306e\u610f\u5473\u3092\u7406\u89e3\u3057\u306a\u3051\u308c\u3070\u3001\u6b63\u3057\u304f\u6d3b\u7528\u3067\u304d\u307e\u305b\u3093\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u304b\u3089\u306f\u3001\u521d\u5fc3\u8005\u306e\u65b9\u306b\u3082\u308f\u304b\u308a\u3084\u3059\u304fweb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7528\u8a9e\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0b\u8a18\u3067\u306f\u3001web\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u8005\u3092\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u300c\u9867\u5ba2\u300d\u3001web\u4e0a\u306e1\u30da\u30fc\u30b8\u3092\u300cweb\u30da\u30fc\u30b8\u300d\u3001web\u30da\u30fc\u30b8\u304c\u8907\u6570\u96c6\u307e\u3063\u305f\u3082\u306e\u3092\u300cweb\u30b5\u30a4\u30c8\u300d\u3068\u8868\u8a18\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LP\"><\/span>LP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LP\u3068\u306fLanding Page\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u306e\u7565\u3067\u3001Landing\u306b\u306f\u7740\u5730\u3068\u3044\u3046\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<strong><mark>LP\u3068\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308bweb\u30da\u30fc\u30b8\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">web\u30b5\u30a4\u30c8\u306e\u5165\u308a\u53e3\u3084\u96c6\u5ba2\u30da\u30fc\u30b8\u3092\u3064\u304f\u308b\u969b\u306b\u3088\u304f\u4f7f\u308f\u308c\u308b\u7528\u8a9e\u3067\u3059\u3002\u307e\u305f\u3001LP\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%83%BC%E3%83%9D%E3%83%AC%E3%83%BC%E3%83%88%E3%82%B5%E3%82%A4%E3%83%88\"><\/span>\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u306f\u3001\u5e83\u7fa9\u306e\u610f\u5473\u3067\u306f\u4f01\u696d\u306e\u516c\u5f0fweb\u30b5\u30a4\u30c8\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<strong><mark>\u4e00\u65b9\u3001\u72ed\u7fa9\u306e\u610f\u5473\u306e\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u306f\u3001\u4f01\u696d\u306e\u516c\u5f0fweb\u30b5\u30a4\u30c8\u306e\u3046\u3061\u81ea\u793e\u3092\u7d39\u4ecb\u3057\u3066\u3044\u308bweb\u30b5\u30a4\u30c8\u3092\u6307\u3057\u307e\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u4e3b\u306b\u72ed\u7fa9\u306e\u610f\u5473\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5177\u4f53\u7684\u306b\u306f\u3001\u4f1a\u793e\u6982\u8981\u30fb\u63a1\u7528\u60c5\u5831\u30fbIR\u60c5\u5831\u30fb\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306a\u3069\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3\"><\/span>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3059\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cfc\u5165\u30fb\u4f1a\u54e1\u767b\u9332\u30fb\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001web\u30da\u30fc\u30b8\u3092\u898b\u3066\u3044\u308b\u898b\u8fbc\u307f\u5ba2\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u304b\u3089\u9867\u5ba2\u3078\u3068\u5909\u63db\u3055\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u82f1\u8a9e\u3067\u306fConversion\u3068\u8868\u8a18\u3057\u3001CV\u3068\u7565\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO\"><\/span>SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>SEO\u3068\u306fSearch Engine Optimization\u306e\u7565\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u691c\u7d22\u3057\u305f\u969b\u306b\u3001\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u306b\u65bd\u7b56\u3059\u308b\u3053\u3068\u3092\u3001\u6700\u9069\u5316\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u57fa\u672c\u7684\u306a\u7528\u8a9e\u3067\u3001SEO\u306f\u907f\u3051\u3066\u901a\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u91cd\u8981\u306a\u8ab2\u984c\u3067\u3059\u3002web\u30b5\u30a4\u30c8\u3092\u5236\u4f5c\u3059\u308b\u969b\u306f\u3001\u5e38\u306bSEO\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u3064\u304f\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%83%BC%E3%82%AC%E3%83%8B%E3%83%83%E3%82%AF%E3%82%B5%E3%83%BC%E3%83%81\"><\/span>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b5\u30fc\u30c1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b5\u30fc\u30c1\u3068\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u691c\u7d22\u3092\u884c\u306a\u3063\u305f\u969b\u3001\u5e83\u544a\u67a0\u3092\u9664\u3044\u305f\u691c\u7d22\u7d50\u679c\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u306b\u306f\u8cbb\u7528\u304c\u304b\u304b\u308a\u307e\u3059\u304c\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b5\u30fc\u30c1\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u306b\u306f\u8cbb\u7528\u304c\u304b\u304b\u3089\u306a\u3044\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u6291\u3048\u308b\u305f\u3081\u306b\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b5\u30fc\u30c1\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u306f\u3001\u524d\u8ff0\u306eSEO\u304c\u975e\u5e38\u306b\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b5\u30fc\u30c1\u306f\u3001\u81ea\u7136\u691c\u7d22\u3084\u30ca\u30c1\u30e5\u30e9\u30eb\u691c\u7d22\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306a\u3069\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%AA%E3%82%B9%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%BA%83%E5%91%8A\"><\/span>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u306f\u3001\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u691c\u7d22\u30ef\u30fc\u30c9\u3068\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u306e\u3053\u3068\u3067\u3001\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u3068\u3082\u8a00\u308f\u308c\u307e\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u3042\u3089\u304b\u3058\u3081\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6307\u5b9a\u3057\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3055\u308c\u305f\u969b\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee3\u8868\u7684\u306a\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u300cGoogle\u5e83\u544a\u300d\u3084\u300cYahoo!\u5e83\u544a\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%A3%E3%82%B9%E3%83%97%E3%83%AC%E3%82%A4%E5%BA%83%E5%91%8A\"><\/span>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3068\u306f\u3001web\u30da\u30fc\u30b8\u306e\u5e83\u544a\u67a0\u306b\u3001\u30c6\u30ad\u30b9\u30c8\u30fb\u753b\u50cf\u30fb\u52d5\u753b\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u691c\u7d22\u7d50\u679c\u306b\u3057\u304b\u8868\u793a\u3055\u308c\u306a\u3044\u306e\u306b\u5bfe\u3057\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306f\u691c\u7d22\u7d50\u679c\u753b\u9762\u306b\u9650\u3089\u305a\u3001\u5e83\u544a\u67a0\u306e\u3042\u308bweb\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u63a5\u3059\u308b\u6a5f\u4f1a\u306f\u975e\u5e38\u306b\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u4e2d\u3067\u3082\u3001web\u30da\u30fc\u30b8\u3084\u30d6\u30ed\u30b0\u3001\u30a2\u30d7\u30ea\u306e\u753b\u9762\u4e0a\u306b\u6a2a\u9577\u306b\u8868\u793a\u3055\u308c\u308b\u753b\u50cf\u5e83\u544a\u3092\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9%E8%A7%A3%E6%9E%90\"><\/span>\u30a2\u30af\u30bb\u30b9\u89e3\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3068\u306f\u3001web\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u60c5\u5831\u306e\u7d71\u8a08\u3092\u51fa\u3057\u89e3\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30af\u30bb\u30b9\u7d4c\u8def\u3084\u3001\u65e5\u6642\u5225\u306e\u8a2a\u554f\u8005\u6570\u3001web\u30da\u30fc\u30b8\u3054\u3068\u306e\u95b2\u89a7\u6570\u306a\u3069\u306e\u30a2\u30af\u30bb\u30b9\u60c5\u5831\u3092\u77e5\u308b\u3053\u3068\u306b\u3088\u308a\u3001web\u30b5\u30a4\u30c8\u3092\u3088\u308a\u3088\u304f\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%A2%E3%83%90%E3%82%A4%E3%83%AB%E3%83%95%E3%83%AC%E3%83%B3%E3%83%89%E3%83%AA%E3%83%BC\"><\/span>\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3068\u306f\u3001\u30e2\u30d0\u30a4\u30eb\uff08\u30b9\u30de\u30db\uff09\u3067\u306e\u95b2\u89a7\u306b\u9069\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd1\u5e74\u306f\u3001\u30d1\u30bd\u30b3\u30f3\u3088\u308a\u3082\u30b9\u30de\u30db\u306e\u4fdd\u6709\u7387\u304c\u4e0a\u56de\u3063\u3066\u304a\u308a\u3001\u30b9\u30de\u30db\u304b\u3089web\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3055\u308c\u308b\u3053\u3068\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306b\u5bfe\u5fdc\u3057\u305fweb\u30b5\u30a4\u30c8\u3067\u3042\u308b\u3053\u3068\u306f\u3001\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u6761\u4ef6\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u30c6\u30b9\u30c8\u3067\u306f\u3001\u5236\u4f5c\u3057\u305fweb\u30da\u30fc\u30b8\u304c\u30b9\u30de\u30db\u3067\u306e\u95b2\u89a7\u306b\u9069\u3057\u3066\u3044\u308b\u304b\u30c1\u30a7\u30c3\u30af\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TD\"><\/span>TD<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>TD\u3068\u306f\u3001Title\uff06Description\uff08\u30bf\u30a4\u30c8\u30eb\uff06\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff09\u306e\u7565\u3067\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30bf\u30a4\u30c8\u30eb\u3068\u8aac\u660e\u6587\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304d\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3082\u3089\u3046\u6587\u7ae0\u3092\u3001\u6587\u5b57\u6570\u5236\u9650\u5185\u3067\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UU\"><\/span>UU<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>UU\u3068\u306f\u3001Unique User\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09\u306e\u7565\u3067\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306bweb\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u8a2a\u554f\u8005\u6570\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u5b9a\u671f\u9593\u5185\u306b\u8a2a\u308c\u305f\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u4f55\u5ea6\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u3066\u30821\u4eba\u3068\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PV\u3068\u306f\u7570\u306a\u308a\u3001\u305d\u306eweb\u30b5\u30a4\u30c8\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u6570\u3092\u6b63\u78ba\u306b\u77e5\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UIUX\"><\/span>UI\/UX<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UI\u306f\u3001User Interface\uff08\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\uff09\u306e\u7565\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u89e6\u308c\u305f\u308a\u64cd\u4f5c\u3057\u305f\u308a\u3059\u308b\u63a5\u70b9\u306e\u3053\u3068\u3067\u3059\u3002\u4e00\u65b9\u3001UX\u3068\u306fUser eXperience\uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u306e\u7565\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5f97\u3089\u308c\u308b\u4f53\u9a13\u306e\u3053\u3068\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<strong><mark>UI\u306fUX\u306e\u4e00\u90e8\u306b\u542b\u307e\u308c\u308b\u305f\u3081\u3001\u305f\u3073\u305f\u3073\u30bb\u30c3\u30c8\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304cweb\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u898b\u308b\u3053\u3068\u3067web\u30da\u30fc\u30b8\u3068\u63a5\u89e6\u3057\u3066\u304a\u308a\u3001UI\u306fweb\u30da\u30fc\u30b8\u3068\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u305d\u306eweb\u30da\u30fc\u30b8\u3092\u898b\u3066\u53d7\u3051\u305f\u5370\u8c61\u3084\u611f\u60f3\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u611f\u3058\u305f\u3053\u3068\u306f\u3059\u3079\u3066UX\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LTV\"><\/span>LTV<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>LTV\u3068\u306f\u3001Life Time Value\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u306e\u7565\u3067\u30011\u4eba\u306e\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\uff08\u53d6\u5f15\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\uff09\u3067\u5f97\u3089\u308c\u308b\u5229\u76ca\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LTV\u306f\u3001\u300c\u8cfc\u5165\u5358\u4fa1\u300d\u00d7\u300c\u8cfc\u8cb7\u983b\u5ea6\u300d\u00d7\u300c\u5951\u7d04\u7d99\u7d9a\u671f\u9593\u300d\u3067\u6c42\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u8cfc\u5165\u5358\u4fa1\u30fb\u8cfc\u8cb7\u983b\u5ea6\u30fb\u5951\u7d04\u7d99\u7d9a\u671f\u9593\u306e\u3044\u305a\u308c\u304b\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u306b\u3088\u308a\u3001LTV\u306e\u5024\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%B5%81%E5%85%A5%E7%B5%8C%E8%B7%AF\"><\/span>\u6d41\u5165\u7d4c\u8def<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6d41\u5165\u7d4c\u8def\u3068\u306f\u3001web\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u7406\u7531\u306b\u306a\u3063\u305f\u7d4c\u8def\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c1\u30e3\u30cd\u30eb\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3b\u306a\u6d41\u5165\u7d4c\u8def\u3068\u3057\u3066\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b5\u30fc\u30c1\u3084\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u7528\u3044\u3066\u6d41\u5165\u7d4c\u8def\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u6d41\u5165\u7d4c\u8def\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u9069\u306aweb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u65bd\u7b56\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A2%E3%83%95%E3%82%A3%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%88%E5%BA%83%E5%91%8A\"><\/span>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\u3068\u306f\u3001\u6210\u679c\u5831\u916c\u578b\u5e83\u544a\u3068\u3082\u547c\u3070\u308c\u3001\u5e83\u544a\u4e3b\u306e\u6c42\u3081\u308b\u6210\u679c\u304c\u9054\u6210\u3055\u308c\u305f\u5834\u5408\u306b\u5831\u916c\u3092\u652f\u6255\u3046\u5e83\u544a\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u500b\u4eba\u3084\u4f01\u696d\u304c\u904b\u55b6\u3059\u308bweb\u30b5\u30a4\u30c8\u306a\u3069\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3057\u3001\u305d\u306e\u5e83\u544a\u304b\u3089\u6d41\u5165\u3057\u305f\u304d\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u8cfc\u5165\u3084\u4f1a\u54e1\u767b\u9332\u306a\u3069\u306e\u6210\u679c\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u3067\u5831\u916c\u304c\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u5074\uff08\u5831\u916c\u3092\u3082\u3089\u3046\u5074\uff09\u306e\u3053\u3068\u3092\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC\"><\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u304b\u3089\u8cfc\u5165\u3057\u3066\u304b\u3089\u305d\u306e\u5f8c\u307e\u3067\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3092\u8a00\u3044\u307e\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u306e\u4e00\u9023\u306e\u884c\u52d5\u3092\u65c5\u306b\u4f8b\u3048\u3066\u304a\u308a\u3001\u82f1\u8a9e\u3067\u306fCustomer Journey\u3068\u8868\u8a18\u3055\u308c\u3001CJ\u3068\u7565\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u3066\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3067\u3059\u3002\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3078\u306e\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\"><\/span>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u30011\u5ea6web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u3082\u306e\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3001\u518d\u5ea6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3001\u8ffd\u8de1\u578b\u5e83\u544a\u3068\u3082\u8868\u73fe\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u7528\u8a9e\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u904b\u55b6\u6bcd\u4f53\u306b\u3088\u3063\u3066\u547c\u3073\u65b9\u304c\u5909\u308f\u308b\u3060\u3051\u3067\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u540c\u7fa9\u3067\u3059\u3002\u300cGoogle \u5e83\u544a\u300d\u3067\u306f\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u300cYahoo!\u5e83\u544a\u300d\u3067\u306f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cookie\"><\/span>Cookie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>Cookie\uff08\u30af\u30c3\u30ad\u30fc\uff09\u3068\u306f\u3001\u30a2\u30af\u30bb\u30b9\u3055\u308c\u305fweb\u30b5\u30a4\u30c8\u306e\u63d0\u4f9b\u8005\u304c\u3001\u8a2a\u554f\u8005\u306e\u30c7\u30d0\u30a4\u30b9\u306b\u4e00\u6642\u7684\u306b\u30c7\u30fc\u30bf\u3092\u66f8\u304d\u8fbc\u3080\u4ed5\u7d44\u307f\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u3092\u8b58\u5225\u3067\u304d\u3001\u6b21\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u969b\u3001\u524d\u56de\u304b\u3089\u7d99\u7d9a\u3057\u305f\u72b6\u614b\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001Cookie\u3092\u524a\u9664\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u524d\u56de\u30a2\u30af\u30bb\u30b9\u3057\u305f\u969b\u306e\u30c7\u30fc\u30bf\u304c\u6d88\u3048\u308b\u305f\u3081\u3001\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u305fweb\u30b5\u30a4\u30c8\u306f\u30ed\u30b0\u30a2\u30a6\u30c8\u3057\u305f\u72b6\u614b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30a4\u30c8\u306e\u30ab\u30fc\u30c8\u306e\u4e2d\u8eab\u304c\u524d\u56de\u306e\u307e\u307e\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u306f\u3001Cookie\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%AC%E3%82%B3%E3%83%A1%E3%83%B3%E3%83%87%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3\"><\/span>\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u8cfc\u8cb7\u5c65\u6b74\u304b\u3089\u597d\u307f\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u304c\u8208\u5473\u3084\u95a2\u5fc3\u3092\u62b1\u304d\u305d\u3046\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306e\u4f8b\u3068\u3057\u3066\u3001web\u30b5\u30a4\u30c8\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306a\u3069\u3067\u9867\u5ba2\u306b\u7279\u5b9a\u306e\u5546\u54c1\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3053\u3068\u3084\u3001\u58f2\u308c\u7b4b\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u3088\u308b\u5546\u54c1\u3078\u306e\u8a98\u5c0e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u4f3c\u305f\u50be\u5411\u306e\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u304b\u3089\u81ea\u52d5\u7684\u306b\u304a\u3059\u3059\u3081\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u30a8\u30f3\u30b8\u30f3\u3068\u547c\u3076\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%95%E3%83%AA%E3%83%BC%E3%82%AF%E3%82%A8%E3%83%B3%E3%82%B7%E3%83%BC\"><\/span>\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u3068\u306f\u30011\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u306b\u63a5\u3059\u308b\u983b\u5ea6\u3084\u56de\u6570\u3092\u6307\u3057\u307e\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">UU1\u4eba\u3042\u305f\u308a\u306eweb\u5e83\u544a\u5e73\u5747\u63a5\u89e6\u983b\u5ea6\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u306e\u63b2\u8f09\u56de\u6570\u304c\u540c\u3058\u3067\u3042\u308b\u5834\u5408\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u898b\u305b\u308b\u306b\u306f\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u30921\u306b\u8fd1\u3065\u3051\u307e\u3059\u3002\u4e00\u65b9\u3001\u77ed\u671f\u9593\u306b\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u306b\u4f55\u5ea6\u3082\u898b\u305b\u308b\u306b\u306f\u3001\u9ad8\u3044\u6570\u5024\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A7%E3%82%88%E3%81%8F12%E3%81%AE%E4%BD%BF%E3%81%86%E6%8C%87%E6%A8%99\"><\/span>web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3088\u304f12\u306e\u4f7f\u3046\u6307\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/b-engineer-media-cms.s3.amazonaws.com\/item\/image\/user\/9e08934fd24485c7d9e691a312f16a4ef7ff96eb\/b6583a06-83cc-4fa2-8649-54512fa48c13.jpg\" alt=\"\" width=\"590\" height=\"392\"\/><\/figure>\n\n\n\n<strong><mark>\u6307\u6a19\u3068\u306f\u3001\u5224\u65ad\u3084\u5206\u6790\u3059\u308b\u969b\u306e\u57fa\u6e96\u3068\u306a\u308b\u8981\u7d20\u306e\u3053\u3068\u3067\u3001web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u5224\u65ad\u30fb\u5206\u6790\u3059\u308b\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u304b\u3089\u306f\u3001web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u308b\u4e3b\u306a\u6307\u6a19\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PV\"><\/span>PV<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>PV\uff08Page View\uff0f\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u306f\u3001web\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3055\u308c\u305f\u56de\u6570\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">web\u30b5\u30a4\u30c8\u306e\u898f\u6a21\u3092\u628a\u63e1\u3057\u305f\u308a\u3001\u6539\u5584\u3057\u305f\u308a\u3059\u308b\u969b\u306b\u91cd\u8981\u3068\u306a\u308b\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PV\u306f\u975e\u5e38\u306b\u308f\u304b\u308a\u3084\u3059\u3044\u6307\u6a19\u3067\u3001\u5024\u304c\u5927\u304d\u3051\u308c\u3070web\u30b5\u30a4\u30c8\u3092\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u898b\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u304c\u3001UU\u304c\u6975\u7aef\u306b\u5c11\u306a\u3044\u5834\u5408\u306fPV\u306e\u5272\u306b\u95b2\u89a7\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u5c11\u306a\u304f\u306a\u308b\u306e\u3067\u3001PV\u306e\u5024\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u306e\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u3001PV\u3068UU\u306e\u5024\u304c\u8fd1\u3044\u5834\u5408\u3082\u56de\u904a\u6027\u304c\u4f4e\u304f\u3001\u8ab2\u984c\u3068\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E6%95%B0\"><\/span>\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc1\u4eba\u304cweb\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u3066\u304b\u3089\u96e2\u8131\u3059\u308b\u307e\u3067\u306e\u4e00\u9023\u30921\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u305f\u3001\u8a2a\u554f\u6570\u3092\u6307\u3057\u307e\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u30011\u65e5\u306b1\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u4e00\u5b9a\u306e\u6642\u9593\u3092\u7a7a\u3051\u3066\u663c\u3068\u591c\u306b\u8a2a\u554f\u3057\u305f\u5834\u5408\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u306f2\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300cweb\u30b5\u30a4\u30c8\u5168\u4f53\u306ePV\u300d\u00f7\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u300d\u306b\u3088\u308a\u30011\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u5e73\u5747PV\u304c\u7b97\u51fa\u3055\u308c\u3001\u56de\u904a\u6027\u3092\u77e5\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u56de\u904a\u3068\u306f\u3001web\u30b5\u30a4\u30c8\u5185\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u79fb\u52d5\u306e\u3053\u3068\u3067\u3001\u8a2a\u554f\u304b\u3089\u96e2\u8131\u3059\u308b\u307e\u3067\u306bweb\u30da\u30fc\u30b8\u3092\u3044\u304f\u3064\u95b2\u89a7\u3055\u308c\u305f\u304b\u3001\u3069\u306e\u304f\u3089\u3044\u6ede\u5728\u3057\u3066\u3044\u305f\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AC%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3\"><\/span>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u82f1\u8a9e\u3067\u306fimpression\u3068\u8868\u8a18\u3057\u3001imp\u3068\u7565\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5e83\u544a\u304c1\u56de\u8868\u793a\u3055\u308c\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u305d\u3082\u305d\u3082\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u65bd\u3057\u3066\u3044\u308b\u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u3001\u5e83\u544a\u306e\u7a2e\u985e\u3084\u6587\u8a00\u3092\u5909\u3048\u308b\u306a\u3069\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B4%E5%B8%B0%E7%8E%87\"><\/span>\u76f4\u5e30\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u76f4\u5e30\u7387\u3068\u306f\u3001LP\uff08\u6700\u521d\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305fweb\u30da\u30fc\u30b8\uff09\u306e\u307f\u3092\u95b2\u89a7\u3057\u3001\u3059\u3050\u306b\u5225\u306eweb\u30b5\u30a4\u30c8\u306b\u79fb\u52d5\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u82f1\u8a9e\u3067\u306f\u3001bounce rate\uff08\u30d0\u30a6\u30f3\u30b9\u30ec\u30fc\u30c8\uff09\u3068\u8868\u8a18\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56de\u904a\u6027\u304c\u9ad8\u3044\u307b\u3069\u3001\u76f4\u5e30\u7387\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u5834\u5408\u3001LP\u306b\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u304c\u306a\u3044\u3001\u307e\u305f\u306f\u3001LP\u3067\u5f97\u305f\u60c5\u5831\u306b\u6e80\u8db3\u3057\u3066\u5e30\u3063\u3066\u3044\u3063\u305f\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30d1\u30bf\u30fc\u30f3\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f4\u5e30\u7387\u306e\u9ad8\u3044web\u30da\u30fc\u30b8\u306f\u3001web\u30b5\u30a4\u30c8\u5185\u3078\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u304c\u308f\u304b\u308a\u306b\u304f\u3044\u53ef\u80fd\u6027\u3082\u3042\u308b\u305f\u3081\u3001web\u30da\u30fc\u30b8\u306e\u898b\u76f4\u3057\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%9B%A2%E8%84%B1%E7%8E%87\"><\/span>\u96e2\u8131\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>\u96e2\u8131\u7387\u3068\u306f\u3001web\u30b5\u30a4\u30c8\u5168\u4f53\u306ePV\u307e\u305f\u306f\u5404web\u30da\u30fc\u30b8\u306ePV\u306b\u5bfe\u3057\u3001\u305d\u306eweb\u30da\u30fc\u30b8\u3067\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u7d42\u4e86\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u5411\u3092\u77e5\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3001web\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306b\u5f79\u7acb\u3064\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u96e2\u8131\u7387\u3082\u76f4\u5e30\u7387\u3068\u540c\u69d8\u3001web\u30da\u30fc\u30b8\u306e\u56de\u904a\u6027\u306b\u554f\u984c\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u898b\u76f4\u3057\u3066\u6539\u5584\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ARPU\"><\/span>ARPU<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>ARPU\uff08Average Revenue Per User\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u91d1\u984d\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">ARPU\u306f\u30a2\u30fc\u30d7\u3068\u547c\u3076\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ARPU\u306f\u3001\u300c\u58f2\u4e0a\u300d\u00f7\u300c\u30e6\u30fc\u30b6\u30fc\u6570\u300d\u3067\u6c42\u3081\u3089\u308c\u3001\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u3082\u542b\u3081\u3066\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROI\"><\/span>ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>ROI\uff08Return On Investment\uff09\u3068\u306f\u3001\u5e83\u544a\u3078\u306e\u6295\u8cc7\u984d\u306b\u5bfe\u3057\u3066\u5f97\u3089\u308c\u305f\u5229\u76ca\u306e\u5272\u5408\u306e\u3053\u3068\u3067\u3001\u6295\u8cc7\u53ce\u76ca\u7387\u3092\u8868\u3059\u7528\u8a9e\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u5229\u76ca\u7387\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u7a0b\u5ea6\u63a1\u7b97\u304c\u53d6\u308c\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a08\u7b97\u5f0f\u306f\u3001\u300c\u5e83\u544a\u7d4c\u7531\u306e\u5229\u76ca\u300d\u00f7\u300c\u5e83\u544a\u8cbb\u300d\u00d7100\uff1dROI\uff08\uff05\uff09\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u3059\u305f\u3081\u3001100\u3092\u4e57\u3058\u3066\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS\"><\/span>ROAS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>ROAS\uff08Return On Advertising Spend\uff09\u3068\u306f\u3001\u5e83\u544a\u3078\u306e\u6295\u8cc7\u984d\u306b\u5bfe\u3057\u3066\u5f97\u3089\u308c\u305f\u58f2\u4e0a\u306e\u5272\u5408\u306e\u3053\u3068\u3067\u3001\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8868\u3059\u7528\u8a9e\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a08\u7b97\u5f0f\u306f\u3001\u300c\u5e83\u544a\u7d4c\u7531\u306e\u58f2\u4e0a\u300d\u00f7\u300c\u5e83\u544a\u8cbb\u300d\u00d7100\uff1dROAS\uff08\uff05\uff09\u306b\u306a\u308a\u307e\u3059\u3002ROI\u3068\u540c\u3058\u304f\u3001100\u3092\u4e57\u3058\u3066\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u3059\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ROAS\u3068ROI\u306f\u6df7\u540c\u3057\u3084\u3059\u3044\u3067\u3059\u304c\u3001ROAS\u306f\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u58f2\u4e0a\u306e\u5272\u5408\u3001ROI\u306f\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u5229\u76ca\u306e\u5272\u5408\u3092\u8a08\u7b97\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPC\"><\/span>CPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>CPC\uff08Cost Per Click\uff09\u3068\u306f\u3001\u5e83\u544a\u304c1\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u306e\u306b\u304b\u304b\u308b\u8cbb\u7528\u3001\u307e\u305f\u306f\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u5e83\u544a\u8cbb\u300d\u00f7\u300c\u30af\u30ea\u30c3\u30af\u6570\u300d= CPC\u3068\u306a\u308a\u3001\u5e83\u544a\u8cbb\u304b\u3089\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u6570\u3092\u5272\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af1\u56de\u3042\u305f\u308a\u306e\u5e83\u544a\u8cbb\u7528\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u578b\u5e83\u544a\uff08CPC\u5e83\u544a\uff09\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3054\u3068\u306b\u5e83\u544a\u8cbb\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u300cCPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u300d\u00d7\u300c\u30af\u30ea\u30c3\u30af\u6570\u300d\uff1d\u300c\u5e83\u544a\u8cbb\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTR\"><\/span>CTR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>CTR\uff08Click Through Rate\uff09\u3068\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff08\u5e83\u544a\u8868\u793a\u56de\u6570\uff09\u306e\u3046\u3061\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3067\u3001\u7c21\u5358\u306b\u8a00\u3046\u3068\u30af\u30ea\u30c3\u30af\u7387\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u30af\u30ea\u30c3\u30af\u30ec\u30fc\u30c8\u3068\u8a00\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u30af\u30ea\u30c3\u30af\u6570\u300d\u00f7\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u300d\uff1dCTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3067\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPA\"><\/span>CPA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>CPA\uff08Cost Per Acquisition\u307e\u305f\u306fCost Per Action\uff09\u3068\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f31\u4ef6\u3042\u305f\u308a\u306e\u5e83\u544a\u8cbb\u7528\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\u3068\u3082\u8a00\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u5e83\u544a\u8cbb\u300d\u00f7\u300cCV\u6570\u300d\uff1dCPA\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CVR\"><\/span>CVR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<strong><mark>CVR\uff08Conversion Rate\uff09\u3068\u306f\u3001web\u30b5\u30a4\u30c8\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff08\u8a2a\u554f\u6570\uff09\u306e\u5185\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3067\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084\u8ee2\u63db\u7387\u3068\u3082\u8a00\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a08\u7b97\u5f0f\u306f\u3001\u300cCV\u6570\u300d\u00f7\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u300d\u00d7100\uff1dCVR\uff08\uff05\uff09\u3068\u306a\u308a\u3001\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u3059\u305f\u3081100\u3092\u4e57\u3058\u305f\u8a08\u7b97\u5f0f\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E7%94%A8%E8%AA%9E%E3%82%92%E3%83%9E%E3%82%B9%E3%82%BF%E3%83%BC%E3%81%97%E3%82%88%E3%81%86\"><\/span>web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3092\u30de\u30b9\u30bf\u30fc\u3057\u3088\u3046<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/b-engineer-media-cms.s3.amazonaws.com\/item\/image\/user\/9e08934fd24485c7d9e691a312f16a4ef7ff96eb\/35243f00-6773-4465-8ac2-7ac2bb3bf90c.jpg\" alt=\"\" width=\"592\" height=\"429\"\/><\/figure>\n\n\n\n<strong><mark>web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u3088\u3044\u65bd\u7b56\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/mark><\/strong>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f55\u5ea6\u3082\u8aad\u3093\u3060\u308a\u8abf\u3079\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u7406\u89e3\u3092\u6df1\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u7528\u8a9e\u4ee5\u5916\u306b\u3082web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u6c17\u306b\u306a\u308b\u65b9\u306f\u672c\u306a\u3069\u3067\u8abf\u3079\u3066\u307f\u3066\u306f\u3044\u304b\u304b\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>>>\u52b9\u7387\u3088\u304f\u5b66\u3076\u306a\u3089\u30c7\u30b8\u30d7\u30ed\uff01\u7121\u6599\u30aa\u30f3\u30e9\u30a4\u30f3\u8aac\u660e\u4f1a\u306f\u3053\u3061\u3089\u304b\u3089 web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u306f\u4e3b\u306bweb\u5e83\u544a\u3084SEO\u3067\u4f7f\u7528 \u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\uff08\u4ee5\u4e0b\u3001\u30b9\u30de\u30db\uff09\u304c\u666e\u53ca\u3057\u305f\u6628\u4eca\u3001web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u975e\u5e38\u306b\u8eab\u8fd1\u306a\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 &#8230; <\/p>\n","protected":false},"author":7,"featured_media":2252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[77],"tags":[79],"class_list":["post-2094","post","type-post","status-publish","format-standard","has-post-thumbnail","category-77","tag-79"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" 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