{"id":1379,"date":"2021-02-18T23:51:12","date_gmt":"2021-02-18T14:51:12","guid":{"rendered":"https:\/\/degipro.com\/blog\/?p=1379"},"modified":"2025-05-28T14:51:44","modified_gmt":"2025-05-28T05:51:44","slug":"dsp-adnw-auction","status":"publish","type":"post","link":"https:\/\/degipro.com\/blog\/dsp-adnw-auction\/","title":{"rendered":"\u306a\u305cCriteo\u306f\u5f37\u3044\u306e\u304b\u3002DSP\u30fbADNW\u306e\u5165\u672d\u306e\u4ed5\u7d44\u307f"},"content":{"rendered":"\n<p>\u524d\u56de\u306e\u8a18\u4e8b\u3067Criteo\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u3064\u3044\u3066\u89e3\u8aac\u3092\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress aligncenter wp-block-embed is-type-wp-embed is-provider-\u30c7\u30b8\u30d7\u30ed\u30b3\u30e9\u30e0\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"uIMpwxuVng\"><a href=\"https:\/\/degipro.com\/blog\/why-criteo\/\">\u306a\u305cCriteo\u306f\u5f37\u3044\u306e\u304b\u3002\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u306e\u4ed5\u7d44\u307f<\/a><\/blockquote><iframe loading=\"lazy\" title=\"&#8220;\u306a\u305cCriteo\u306f\u5f37\u3044\u306e\u304b\u3002\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u306e\u4ed5\u7d44\u307f&#8221; &#8212; \u30c7\u30b8\u30d7\u30ed\u30b3\u30e9\u30e0\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/degipro.com\/blog\/why-criteo\/embed\/#?secret=uIMpwxuVng\" data-secret=\"uIMpwxuVng\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u8a18\u4e8b\u306e\u6700\u5f8c\u306b\u300c<strong>Criteo\u306f\u304b\u306a\u308a\u53b3\u3057\u3044\u72b6\u6cc1\u4e0b\u306b\u3042\u308b<\/strong>\u300d\u3068\u3044\u3046\u8868\u73fe\u3092\u3057\u305f\u4e00\u65b9\u3067\u3001Criteo\u306f\u307e\u3060\u307e\u3060\u305d\u306e\u5b58\u5728\u611f\u3092\u7dad\u6301\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u7d44\u307f\u3067\u306f\u306a\u304f\u3001DSP\u306e\u5165\u672d\u306b\u3064\u3044\u3066\u89e3\u8aac\u3092\u3057\u306a\u304c\u3089\u3001\u306a\u305cCookie\u7d42\u7109\u6642\u4ee3\u306b\u304a\u3044\u3066Criteo\u306f\u751f\u304d\u6b8b\u3063\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u8a00\u53ca\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/degipro.com\/briefing\">>>\u52b9\u7387\u3088\u304f\u5b66\u3076\u306a\u3089\u30c7\u30b8\u30d7\u30ed\uff01\u7121\u6599\u30aa\u30f3\u30e9\u30a4\u30f3\u8aac\u660e\u4f1a\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_24_1 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/degipro.com\/blog\/dsp-adnw-auction\/#%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E3%81%AE%E3%82%AA%E3%83%BC%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E5%85%A5%E6%9C%AD\" title=\"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5165\u672d\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5165\u672d<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/degipro.com\/blog\/dsp-adnw-auction\/#%E5%9B%BA%E5%AE%9A%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%8B%E3%82%89%E5%BA%83%E5%91%8A%E3%83%A9%E3%83%B3%E3%82%AF%E3%81%AE%E6%99%82%E4%BB%A3%E3%81%B8\" title=\"\u56fa\u5b9a\u5e83\u544a\u8cbb\u304b\u3089\u5e83\u544a\u30e9\u30f3\u30af\u306e\u6642\u4ee3\u3078\">\u56fa\u5b9a\u5e83\u544a\u8cbb\u304b\u3089\u5e83\u544a\u30e9\u30f3\u30af\u306e\u6642\u4ee3\u3078<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/degipro.com\/blog\/dsp-adnw-auction\/#%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%B5%E3%82%A4%E3%83%89%E3%82%82%E5%84%B2%E3%81%8B%E3%82%8B%E4%BB%95%E7%B5%84%E3%81%BF\" title=\"\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c9\u3082\u5132\u304b\u308b\u4ed5\u7d44\u307f\">\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c9\u3082\u5132\u304b\u308b\u4ed5\u7d44\u307f<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/degipro.com\/blog\/dsp-adnw-auction\/#DSP%E3%83%BBADNW%E3%81%AE%E3%82%AA%E3%83%BC%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3\" title=\"DSP\u30fbADNW\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\">DSP\u30fbADNW\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/degipro.com\/blog\/dsp-adnw-auction\/#ADNW%E3%81%AE%E8%AA%95%E7%94%9F\" title=\"ADNW\u306e\u8a95\u751f\">ADNW\u306e\u8a95\u751f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/degipro.com\/blog\/dsp-adnw-auction\/#SSP%E3%81%A8DSP\" title=\"SSP\u3068DSP\">SSP\u3068DSP<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/degipro.com\/blog\/dsp-adnw-auction\/#DSP%E3%83%BBADNW%E3%81%AE%E5%85%A5%E6%9C%AD%E3%81%AE%E9%81%95%E3%81%84\" title=\"DSP\u30fbADNW\u306e\u5165\u672d\u306e\u9055\u3044\">DSP\u30fbADNW\u306e\u5165\u672d\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/degipro.com\/blog\/dsp-adnw-auction\/#%E3%81%AA%E3%81%9CCriteo%E3%81%8C%E5%BC%B7%E3%81%84%E3%81%AE%E3%81%8B%EF%BC%9F\" title=\"\u306a\u305cCriteo\u304c\u5f37\u3044\u306e\u304b\uff1f\">\u306a\u305cCriteo\u304c\u5f37\u3044\u306e\u304b\uff1f<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/degipro.com\/blog\/dsp-adnw-auction\/#Criteo%E3%81%AFDSP%E3%81%AA%E3%81%AE%E3%81%ABCPC%E8%AA%B2%E9%87%91%E3%81%8C%E6%88%90%E3%82%8A%E7%AB%8B%E3%81%A4%E7%90%86%E7%94%B1\" title=\"Criteo\u306fDSP\u306a\u306e\u306bCPC\u8ab2\u91d1\u304c\u6210\u308a\u7acb\u3064\u7406\u7531\">Criteo\u306fDSP\u306a\u306e\u306bCPC\u8ab2\u91d1\u304c\u6210\u308a\u7acb\u3064\u7406\u7531<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/degipro.com\/blog\/dsp-adnw-auction\/#Yahoo%E3%81%A8%E3%81%AE%E6%8F%90%E6%90%BA%E3%81%8C%E3%81%86%E3%81%BE%E3%81%8F%E3%81%84%E3%81%A3%E3%81%9F%EF%BC%9F\" title=\"Yahoo!\u3068\u306e\u63d0\u643a\u304c\u3046\u307e\u304f\u3044\u3063\u305f\uff1f\">Yahoo!\u3068\u306e\u63d0\u643a\u304c\u3046\u307e\u304f\u3044\u3063\u305f\uff1f<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/degipro.com\/blog\/dsp-adnw-auction\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E3%81%AE%E3%82%AA%E3%83%BC%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E5%85%A5%E6%9C%AD\"><\/span>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5165\u672d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9B%BA%E5%AE%9A%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%8B%E3%82%89%E5%BA%83%E5%91%8A%E3%83%A9%E3%83%B3%E3%82%AF%E3%81%AE%E6%99%82%E4%BB%A3%E3%81%B8\"><\/span>\u56fa\u5b9a\u5e83\u544a\u8cbb\u304b\u3089\u5e83\u544a\u30e9\u30f3\u30af\u306e\u6642\u4ee3\u3078<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u5927\u304d\u306a\u7279\u5fb4\u3067\u3082\u3042\u308b<strong>\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5165\u672d<\/strong>\u306b\u3064\u3044\u3066\u8aac\u660e\u3092\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u9ece\u660e\u671f\u3067\u306f\u3001\u73fe\u5728\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u308b\u904b\u7528\u578b\u5e83\u544a\u3067\u306f\u306a\u304f\u4e3b\u306b\u7d14\u5e83\u544a\u306e\u53d6\u5f15\u304c\u76db\u3093\u306b\u884c\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u7d14\u5e83\u544a\u306f\u30c6\u30ec\u30d3CM\u306e\u3088\u3046\u306a\u63b2\u8f09\u5148\u3068\u63b2\u8f09\u671f\u9593\u306b\u5fdc\u3058\u3066\u91d1\u984d\u304c\u6c7a\u307e\u308b\u5f62\u5f0f\u306e\u5e83\u544a\u3067\u3042\u308a\u3001\u73fe\u5728\u3067\u3082<a href=\"https:\/\/marketing.yahoo.co.jp\/service\/premium.html\">Yahoo!\u306e\u30d6\u30e9\u30f3\u30c9\u30d1\u30cd\u30eb<\/a>\u3084Google\u306e<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6030919?hl=ja\">Youtube\u30de\u30b9\u30c8\u30d8\u30c3\u30c9\u5e83\u544a<\/a>\u306a\u3069\u306f\u3001\u3053\u306e\u7d14\u5e83\u544a\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>2002\u5e74\u306b\u30a2\u30e1\u30ea\u30ab\u306eOverture\u3068Google Adwords\u304c\u65e5\u672c\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3057\u3001\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u578b\u306e\u5e83\u544a\u304c\u672c\u6d41\u306b\u306a\u308a\u306f\u3058\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5f53\u6642\u306eOverture\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u306f\u3001<strong>\u5165\u672d\u91d1\u984d\u306b\u5fdc\u3058\u3066\u63b2\u8f09\u3067\u304d\u308b\u304b\u304c\u6c7a\u307e\u308b<\/strong>\u3068\u3044\u3046\u5358\u7d14\u306a\u30b7\u30b9\u30c6\u30e0\u3067\u3001\u3088\u308a\u9ad8\u3044\u5165\u672d\u3092\u304a\u3053\u306a\u3063\u305f\u5e83\u544a\u4e3b\u306f\u5e83\u544a\u8868\u793a\u56de\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u3001<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067Google Adwords\uff08\u73feGoogle Ads\uff09\u306f\u3001<strong>\u5e83\u544a\u30e9\u30f3\u30af<\/strong>\u3068\u3044\u3046\u5f53\u6642\u3067\u306f\u65ac\u65b0\u306a\u30b7\u30b9\u30c6\u30e0\u306e\u3082\u3068\u3001<strong>\u5165\u672d\u91d1\u984d\u3092\u542b\u3081\u305f\u5e83\u544a\u306e\u8cea\u306b\u5fdc\u3058\u3066\u63b2\u8f09\u3067\u304d\u308b\u304b\u304c\u6c7a\u307e\u308b<\/strong>\u3068\u3044\u3046\u30b7\u30b9\u30c6\u30e0\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u73fe\u5728\u3067\u306f\u3053\u306e<strong>\u5e83\u544a\u30e9\u30f3\u30af<\/strong>\u306b\u8fd1\u3044\u8003\u3048\u65b9\u306f\u3001\u591a\u304f\u306e\u5e83\u544a\u5a92\u4f53\uff08Yahoo\u3067\u306f\u5e83\u544a\u306e\u54c1\u8cea\u3001Facebook\u3067\u306f\u95a2\u9023\u5ea6\u30b9\u30b3\u30a2\uff09\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u30e9\u30f3\u30af\u306f\u7aef\u7684\u306b\u8aac\u660e\u3059\u308c\u3070\u3001\u305d\u306e\u5e83\u544a\u306eCTR\u3084\u691c\u7d22\u30af\u30a8\u30ea\u3068\u306e\u95a2\u9023\u6027\u304c\u9ad8\u3051\u308c\u3070\u4f4e\u3044\u5165\u672d\u91d1\u984d\u3067\u3082\u5e83\u544a\u3092\u63b2\u8f09\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u3001<\/p>\n\n\n\n<p>\u5927\u4f01\u696d\u307b\u3069\u5927\u304d\u306a\u5e83\u544a\u8cbb\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u3001\u7a4d\u6975\u7684\u306b\u5e83\u544a\u3092\u51fa\u7a3f\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u4e00\u3064\u306e\u304d\u3063\u304b\u3051\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%B5%E3%82%A4%E3%83%89%E3%82%82%E5%84%B2%E3%81%8B%E3%82%8B%E4%BB%95%E7%B5%84%E3%81%BF\"><\/span>\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c9\u3082\u5132\u304b\u308b\u4ed5\u7d44\u307f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e83\u544a\u30e9\u30f3\u30af\u3068\u3044\u3046\u4ed5\u7d44\u307f\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u306b\u3082\u512a\u3057\u3044\u7d20\u6674\u3089\u3057\u3044\u30b7\u30b9\u30c6\u30e0\u3060\u3068\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5c11\u3057\u3060\u3051\u898b\u65b9\u3092\u5909\u3048\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>Google\u3084Yahoo\u306f\u5f7c\u3089\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u7121\u6599\u3067\u4f7f\u7528\u30fb\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4ee3\u308f\u308a\u306b\u3001\u5e83\u544a\u67a0\u3092\u6700\u4e0a\u90e8\u306b\u8a2d\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u904b\u55b6\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u305d\u306e\u5206\u30b5\u30fc\u30d0\u30fc\u306e\u7dad\u6301\u8cbb\u3084\u901a\u4fe1\u4ee3\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u5f7c\u3089\u306f\u691c\u7d22\u3055\u308c\u308c\u3070\u3055\u308c\u308b\u307b\u3069\u3001\u304a\u91d1\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u305d\u306e\u8cbb\u7528\u3092\u5e83\u544a\u3068\u3044\u3046\u5f62\u3067\u8cc4\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5165\u672d\u304c\u59cb\u307e\u3063\u305f\u3068\u540c\u6642\u306b<strong>\u30af\u30ea\u30c3\u30af\u8ab2\u91d1<\/strong>\u3068\u3044\u3046\u8ab2\u91d1\u5236\u5ea6\u304c\u306f\u3058\u307e\u3063\u305f\u305f\u3081\u3001\u691c\u7d22\u3055\u308c\u3066\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3082\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044\u3068\u3001Google\u3084Yahoo\u306f\u5132\u3051\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5074\u3068\u3057\u3066\u306f\u3001\u8868\u793a\u3055\u308c\u305f\u3068\u304d\u306b\u30af\u30ea\u30c3\u30af\u304c\u3055\u308c\u3084\u3059\u3044\u3001CTR\u304c\u9ad8\u3044\u2252\u8cea\u304c\u9ad8\u3044\u5e83\u544a\u3092\u306a\u308b\u3079\u304f\u591a\u304f\u51fa\u3059\u3088\u3046\u306b\u3057\u305f\u3044\u306e\u3067\u3059\u3002\u898b\u65b9\u3092\u5909\u3048\u308b\u3068\u3001CTR\u304c\u9ad8\u3044\u5e83\u544a\u306fGoogle\u3084Yahoo\u306e\u7a3c\u304e\u982d\u306b\u306a\u308b\u308f\u3051\u3067\u3059\u306d\u3002<\/p>\n\n\n\n<p>\u6700\u7d42\u7684\u306b\u3001Overture\u306fGoogle Adwords\u306e\u30b7\u30b9\u30c6\u30e0\u306e\u524d\u306b\u6557\u5317\u3057\u3001\u73fe\u5728\u306b\u81f3\u308b\u307e\u3067\u3053\u306e\u5e83\u544a\u30e9\u30f3\u30af\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u4e3b\u6d41\u3068\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>Overture\u304c\u8ca0\u3051\u305f\u7406\u7531\u306f\u5c11\u3057\u8003\u3048\u308c\u3070\u5206\u304b\u308b\u3053\u3068\u3067\u3001\u5358\u7d14\u306b\u5165\u672d\u984d\u304c\u9ad8\u3044\u3060\u3051\u3067\u5e83\u544a\u63b2\u8f09\u304c\u6c7a\u5b9a\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u83ab\u5927\u306a\u5e83\u544a\u8cbb\u3092\u6301\u3063\u3066\u3044\u308b\u5927\u4f01\u696d\u3057\u304b\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305a\u3001\u53d6\u5f15\u5148\u306e\u5e83\u304c\u308a\u304cGoogle\u306b\u6bd4\u3079\u5c0f\u3055\u304b\u3063\u305f\u304b\u3089\u3060\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u4e00\u65b9\u306eGoogle\u306f\u3001\u5f7c\u3089\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3067\u3042\u308b\u300c<strong>\u4e16\u754c\u4e2d\u306e\u60c5\u5831\u3092\u6574\u7406\u3057\u3001\u4e16\u754c\u4e2d\u306e\u4eba\u304c\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3066\u4f7f\u3048\u308b<\/strong>\u300d\u3068\u3044\u3046\u8003\u3048\u306e\u3082\u3068\u3001\u5e83\u544a\u30e9\u30f3\u30af\u3068\u3044\u3046\u7d20\u6674\u3089\u3057\u3044\u30b7\u30b9\u30c6\u30e0\u3092\u751f\u307f\u51fa\u3057\u3001<strong>\u8cea\u306e\u826f\u3044\u5e83\u544a\uff1d\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u5e83\u544a<\/strong>\u306e\u8868\u793a\u6a5f\u4f1a\u3092\u5897\u3084\u3057\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3092\u52a0\u901f\u3055\u305b\u3001\u4e14\u3064\u5927\u5e45\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>Google\u3092\u79f0\u8cdb\u3059\u308b\u8a71\u306f\u7f6e\u3044\u3066\u304a\u304d\u3001\u3068\u306b\u304b\u304f\u300c\u5e83\u544a\u300d\u3068\u3044\u3046\u3082\u306e\u306f<strong>\u30e1\u30c7\u30a3\u30a2\u304c\u5132\u304b\u3063\u3066\u306a\u3093\u307c<\/strong>\u3068\u3044\u3046\u3053\u3068\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u305f\u4e0a\u3067\u3001DSP\u30fbADNW\u306b\u3064\u3044\u3066\u89e3\u8aac\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DSP%E3%83%BBADNW%E3%81%AE%E3%82%AA%E3%83%BC%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3\"><\/span>DSP\u30fbADNW\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ADNW%E3%81%AE%E8%AA%95%E7%94%9F\"><\/span>ADNW\u306e\u8a95\u751f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u305d\u3082\u305d\u3082DSP\u30fbADNW\uff08\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff09\u3068\u306f\u306a\u3093\u3067\u3057\u3087\u3046\u304b\uff1f\u307e\u305a\u306fADNW\uff08\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff09\u304b\u3089\u89e3\u8aac\u3092\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u307b\u3069\u30b7\u30b9\u30c6\u30de\u30c1\u30c3\u30af\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u53d6\u5f15\u304c\u884c\u308f\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u9803\u3001\u5e83\u544a\u4e3b\u306f\u5404\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u306b\u5bfe\u3057\u3066\u500b\u3005\u306e\u53d6\u5f15\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u73fe\u5728\u3067\u306f\u5f62\u9ab8\u5316\u3055\u308c\u3066\u3057\u307e\u3063\u305f\u696d\u614b\u3067\u3059\u304c\u3001CCI\u3084DAC\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u30ec\u30c3\u30d7\uff08\u5e83\u544a\u4e3b\u3068\u5e83\u544a\u5a92\u4f53\u306e\u4ef2\u4ecb\uff09\u3068\u3044\u3046\u696d\u7a2e\u30fb\u5f79\u5272\u306f\u3053\u306e\u9803\u975e\u5e38\u306b\u91cd\u5b9d\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3093\u306a\u4e2d\u3067\u3082\u5e83\u544a\u4e3b\u3084\u30e1\u30c7\u30a3\u30a2\u30ec\u30c3\u30d7\u306f\u3001\u305d\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u7206\u767a\u7684\u306a\u5e83\u304c\u308a\u306b\u3088\u3063\u3066\u3001\u6307\u6570\u95a2\u6570\u7684\u306b\u5897\u3048\u3066\u3044\u304f\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u306e\u7ba1\u7406\u306b\u624b\u3092\u713c\u3044\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u306f\u305d\u308c\u305e\u308c\u306b\u7279\u5fb4\u304c\u3042\u308a\u3001\u4f8b\u3048\u3070\u300c\u5e83\u544a\u5a92\u4f53A\u306f10,000IMP\u30671\u4e07\u5186\/\u6708\u300d\u300c\u5e83\u544a\u5a92\u4f53B\u306f500Click\u30673\u4e07\u5186\/\u6708\u3001\u5e83\u544a\u5a92\u4f53C\u306f50,000IMP\u30676\u4e07\u5186\/\u6708\u30fb\u5973\u6027\u304c\u305f\u304f\u3055\u3093\u8a2a\u308c\u308b\u30b5\u30a4\u30c8\u300d\u306a\u3069\u3068\u3001<\/p>\n\n\n\n<p>\u8ab2\u91d1\u5f62\u614b\u3084\u95b2\u89a7\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3001\u5951\u7d04\u5f62\u614b\u306a\u3069\u304c\u30d0\u30e9\u30d0\u30e9\u3067\u3042\u3063\u305f\u305f\u3081\u3001\u5e83\u544a\u4e3b\u81ea\u8eab\u306b\u3042\u3063\u305f\u30e1\u30c7\u30a3\u30a2\u3092\u63a2\u3059\u3053\u3068\u304c\u975e\u5e38\u306b\u5927\u5909\u3067\u3001\u4e14\u3064\u975e\u52b9\u7387\u7684\u306a\u72b6\u6cc1\u306b\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3093\u306a\u4e2d\u3067ADNW\u306f\u751f\u307e\u308c\u3001\u305d\u308c\u307e\u3067\u7169\u96d1\u3060\u3063\u305f<strong>\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u3092\uff11\u3064\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u3057\u3066\u307e\u3068\u3081\u3001\u914d\u4fe1\u30fb\u5165\u672d\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw1-1536x864-1-1024x576.png\" alt=\"\" class=\"wp-image-1380\" srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw1-1536x864-1-1024x576.png 1024w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw1-1536x864-1-300x169.png 300w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw1-1536x864-1-768x432.png 768w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw1-1536x864-1-940x529.png 940w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw1-1536x864-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw2-1024x576.png\" alt=\"\" class=\"wp-image-1381\" srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw2-1024x576.png 1024w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw2-300x169.png 300w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw2-768x432.png 768w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw2-1536x864.png 1536w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw2-940x529.png 940w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/starting-adnw2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>YDA\uff08<a href=\"https:\/\/promotionalads.yahoo.co.jp\/service\/displayads\/\">Yahoo! Display Ads<\/a>\uff09\u3084GDN<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2404190?hl=ja\">\uff08Google\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff09<\/a>\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308aYahoo\u30fbGoogle\u304c\u6240\u6709\u3059\u308b\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>YDA\u30fbGDN\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u591a\u304f\u306eADNW\u306f\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u304c\u63a1\u7528\u3055\u308c\u3001\u307e\u305f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u3088\u3046\u306b\u5e83\u544a\u30e9\u30f3\u30af\u304c\u5c0e\u5165\u3055\u308c\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u53d6\u5f15\u306f\u7206\u767a\u7684\u306b\u4f38\u3073\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u305d\u306e\u4e00\u65b9\u3001GDN\u7d4c\u7531\u3067Yahoo\u304c\u4fdd\u6709\u3059\u308b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5185\u306b\u914d\u4fe1\u304c\u3067\u304d\u306a\u3044\u306a\u3069\u306e\u554f\u984c\u306f\u3042\u308a\u3001\u5e83\u544a\u4e3b\u306f<strong>\u8907\u6570\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u4f7f\u3046<\/strong>\u306a\u3069\u3057\u3066\u3001\u81ea\u793e\u306e\u5e83\u544a\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u305d\u3053\u3067\u65b0\u305f\u306b<strong>\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8<\/strong>\u3068\u3044\u3046\u6982\u5ff5\u304c\u751f\u307e\u308c\u3001\u8907\u6570\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u66f4\u306b\u4e00\u3064\u306b\u675f\u306d\u3001\u7570\u306a\u308b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3078\u306e\u914d\u4fe1\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SSP%E3%81%A8DSP\"><\/span>SSP\u3068DSP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3088\u304f<strong>SSP<\/strong>\u3068<strong>\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8<\/strong>\u306f\u4e00\u7dd2\u306b\u8a9e\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u6982\u5ff5\u306f\u9055\u3048\u3069\u4eca\u3067\u306f\u307b\u307c\u540c\u3058\u6a5f\u80fd\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u540c\u3058\u610f\u5473\u3060\u3068\u6349\u3048\u3066\u3082\u5927\u304d\u306a\u9593\u9055\u3044\u3067\u306f\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>SSP\u3068\u306fSupply Side Platform\u306e\u7565\u3067\u3001<strong>\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u306e\u5e83\u544a\u53ce\u76ca\u6700\u5927\u5316<\/strong>\u3092\u76ee\u6307\u3059\u3082\u306e\u3067\u3059\u3002OpenX\u3084fluct\u3001Ad Generation\u306a\u3069\u304c\u6709\u540d\u3067\u3059\u306d\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u306eDSP\u306fDemand Side Platform\u306e\u7565\u3067\u3001\u5e83\u544a\u4e3b\u5074\u306e\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u3082\u306e\u3067\u3059\u3002FreakOut\u3084Logicad\u3001KANADE\u306a\u3069\u304c\u6709\u540d\u3067\u3059\u3002\u307e\u305f\u4eca\u56de\u89e3\u8aac\u3092\u884c\u3046<strong>Criteo\u3082\u30ab\u30c6\u30b4\u30ea\u7684\u306b\u306fDSP\u306b\u5c5e\u3057\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>SSP\u3068DSP\u306e\u4ed5\u7d44\u307f\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u56f3\u306b\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/ssp-dsp-1024x576.png\" alt=\"\" class=\"wp-image-1382\" srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/ssp-dsp-1024x576.png 1024w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/ssp-dsp-300x169.png 300w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/ssp-dsp-768x432.png 768w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/ssp-dsp-1536x864.png 1536w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/ssp-dsp-940x529.png 940w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/ssp-dsp.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>\u307e\u305aSSP\u3068\u63a5\u7d9a\u3057\u3066\u3044\u308b\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u306e\u51fa\u7a3f\u304c\u6c7a\u5b9a\u3059\u308b\u3068\u3001SSP\u304b\u3089DSP\u306b\u5bfe\u3057\u3066\u300c<strong>\u305d\u306e\u67a0\u306b\u5bfe\u3057\u3066\u3044\u304f\u3089\u3067\u5165\u672d\u3092\u3059\u308b\u304b<\/strong>\u300d\u3068\u3044\u3046\u30ea\u30af\u30a8\u30b9\u30c8\u304c\u9001\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u969b\u306bDSP\u5074\u3067\u306f\u3001\u305d\u306e\u914d\u4fe1\u30e6\u30fc\u30b6\u30fc\u306e\u6301\u3063\u3066\u3044\u308b\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u8208\u5473\u95a2\u5fc3\u306a\u3069\u306e\u30c7\u30fc\u30bf\u304b\u3089\u3001\u305d\u306eDSP\u3092\u4f7f\u3063\u3066\u3044\u308b\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u6709\u7528\u306a\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3092\u305d\u308c\u305e\u308c\u306e<strong>DSP\u72ec\u81ea\u306e\u30ed\u30b8\u30c3\u30af\u3067\u8a08\u7b97\u3057<\/strong>\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u5165\u672d\u984d\u3067\u3042\u308c\u3070\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u30e1\u30ea\u30c3\u30c8\u3092\u4eab\u53d7\u3067\u304d\u308b\u304b\u3092\u5224\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u4e0a\u3067SSP\u5074\u306b\u5165\u672d\u984d\u3092\u8fd4\u3057\u3001SSP\u306f\u305d\u306e\u4e2d\u3067\u6700\u3082\u5165\u672d\u984d\u304c\u9ad8\u3044DSP\u3092\u6c7a\u5b9a\u3057\u5e83\u544a\u3092\u63b2\u8f09\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3066\u3001\u3053\u3053\u307e\u3067\u3067\u304a\u5206\u304b\u308a\u3044\u305f\u3060\u3051\u305f\u3067\u3057\u3087\u3046\u304b\uff1f\u5e83\u544a\u63b2\u8f09\u307e\u3067\u6d41\u308c\u30fb\u4ed5\u7d44\u307f\u306e\u4e2d\u3067\u3001<strong>\u6700\u3082\u5f37\u3044\u7acb\u5834\u306b\u3042\u308b\u306e\u306f\u5e83\u544a\u30e1\u30c7\u30a3\u30a2<\/strong>\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3061\u308d\u3093\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3082\u5132\u304b\u308b\u3088\u3046\u306b\u3001DSP\u306f\u65e5\u3005\u30ed\u30b8\u30c3\u30af\u306e\u958b\u767a\u30fb\u6539\u5584\u3092\u9032\u3081\u3066\u306f\u3044\u307e\u3059\u304c\u3001\u524d\u6bb5\u3067\u3082\u89e3\u8aac\u3057\u305f\u3068\u304a\u308a \u300c\u5e83\u544a\u300d\u3068\u3044\u3046\u3082\u306e\u306f<strong>\u30e1\u30c7\u30a3\u30a2\u304c\u5132\u304b\u3063\u3066\u306a\u3093\u307c<\/strong> \u3068\u3044\u3046\u3053\u3068\u304c\u3053\u3053\u3067\u3082\u5206\u304b\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DSP%E3%83%BBADNW%E3%81%AE%E5%85%A5%E6%9C%AD%E3%81%AE%E9%81%95%E3%81%84\"><\/span>DSP\u30fbADNW\u306e\u5165\u672d\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6b21\u306bDSP\u30fbADNW\u306e\u5165\u672d\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u89e3\u8aac\u3092\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u524d\u8ff0\u306e\u901a\u308a\u3001YDN\u30fbGDN\u3092\u4e2d\u5fc3\u3068\u3057\u305fADNW\u3067\u306f\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u6b86\u3069\u306eDSP\u306fCPM\u8ab2\u91d1\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002CPM\uff08Cost Per Mille\uff09\u8ab2\u91d1\u3068\u306f\u30011,000IMP\u5358\u4f4d\u3067\u5e83\u544a\u8cbb\u304c\u652f\u6255\u308f\u308c\u308b\u8ab2\u91d1\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3066<strong>\u30e1\u30c7\u30a3\u30a2\u304c\u5132\u304b\u3063\u3066\u306a\u3093\u307c<\/strong>\u3068\u3044\u3046\u72b6\u6cc1\u306e\u4e2d\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u3068\u3063\u3066CPM\u8ab2\u91d1\u3068CPC\u8ab2\u91d1\u306e\u3069\u3061\u3089\u304c\u597d\u307e\u308c\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>\u7b54\u3048\u306f<strong>CPM\u8ab2\u91d1\u306e\u65b9\u304c\u30e1\u30c7\u30a3\u30a2\u306b\u597d\u307e\u308c\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u306a\u305c\u306a\u3089\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u306b\u3068\u3063\u3066\u3001IMP\u6bce\u306b\u8ab2\u91d1\u304c\u4fdd\u8a3c\u3055\u308c\u308b<strong>CPM\u8ab2\u91d1\u306e\u65b9\u304c\u3001\u53ce\u76ca\u3092\u78ba\u4fdd\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/strong>\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>DSP\u306e\u5834\u5408\u3060\u3068CPM\u5165\u672d\u30921,000\u5186\u3067\u304b\u3051\u3066\u3044\u308c\u3070\u3001\u5404\u30d5\u30ed\u30fc\u3067\u652f\u6255\u3046\u624b\u6570\u6599\u7b49\u3092\u8003\u3048\u306a\u3051\u308c\u30701,000IMP\u3042\u305f\u308a\u306e\u53ce\u76ca\u306f1,000\u5186\u304c\u78ba\u7d04\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u306eADNW\u306e\u5834\u5408\u3001\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u5074\u306e\u53ce\u76ca\u306f<strong>\u5165\u672d\u984d\u3068CTR\u306b\u4f9d\u5b58\u3059\u308b<\/strong>\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/dsp-adnw-bid-1536x864-1-1024x576.png\" alt=\"\" class=\"wp-image-1389\" srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/dsp-adnw-bid-1536x864-1-1024x576.png 1024w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/dsp-adnw-bid-1536x864-1-300x169.png 300w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/dsp-adnw-bid-1536x864-1-768x432.png 768w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/dsp-adnw-bid-1536x864-1-940x529.png 940w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/02\/dsp-adnw-bid-1536x864-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>\u4f8b\u3048\u3070\u5165\u672d\u984d\u304c1\u30af\u30ea\u30c3\u30af\u3042\u305f\u308a100\u5186\u306e\u5834\u5408\u3001CTR\u304c0.5%\u3060\u3068\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u5074\u304c\u898b\u8fbc\u3081\u308b\u53ce\u76ca\u306f500\u5186\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>CTR\u304c1.0%\u306e\u5834\u5408\u3060\u3068\u3001\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u5074\u304c\u898b\u8fbc\u3081\u308b\u53ce\u76ca\u306f1,000\u5186\u306b\u306a\u308a\u307e\u3059\u304c\u3001<strong>\u305d\u306e1,000\u5186\u306f\u6c7a\u3057\u3066\u78ba\u7d04\u3055\u308c\u305f\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/strong>\u3002<\/p>\n\n\n\n<p>\u66f4\u306b\u3044\u3048\u3070\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u4ed5\u7d44\u307f\u4e0a\u3001\u3053\u306eCTR\u306f\u307b\u3068\u3093\u3069\u306e\u30b1\u30fc\u30b9\u3067\u300c<strong>\u63a8\u5b9a\u5024<\/strong>\u300d\u304c\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u3068\u304d\u3001\u5b9f\u969b\u306eCTR\u3088\u308a\u3082\u63a8\u5b9a\u5024\u304c\u9ad8\u304f\u7b97\u51fa\u3055\u308c\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>\u63a8\u5b9a\u306eCTR\u306f1.5%\u3060\u304b\u30891,000IMP\u6bce\u306b1,500\u5186\u5132\u304b\u308b\uff01\u3068\u3044\u3046\u8a08\u7b97\u306e\u3082\u3068\u3001\u3042\u308bADNW\u306e\u5165\u672d\u3092\u53d7\u3051\u5165\u308c\u305f\u304c\u3001\u5b9f\u969b\u306eCTR\u306f0.5%\u3060\u3063\u305f\u3089<strong>\u30e1\u30c7\u30a3\u30a2\u5074\u304c\u5132\u304b\u308a\u307e\u305b\u3093\u3088\u306d\uff1f<\/strong><\/p>\n\n\n\n<p>\u4f55\u304c\u8a00\u3044\u305f\u3044\u304b\u3068\u3044\u3046\u3068\u3001\u3053\u306e\u3068\u304d\u306eADNW\u306eCTR\u8a08\u7b97\u306f\u304b\u306a\u308a\u30b3\u30f3\u30b5\u30d0\u30c6\u30a3\u30d6\uff08\u4fdd\u5b88\u7684\uff09\u306b\u884c\u308f\u308c\u3066\u304a\u308a\u3001\u4eee\u306bCTR\u304cADNW\u306eCTR\u304c1.0%\u3001\u5165\u672d\u984d\u304c1\u30af\u30ea\u30c3\u30af\u3042\u305f\u308a100\u5186\u3067\u3082\u3001<strong>CPM\u5165\u672d\u306e\u65b9\u304c\u512a\u5148\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u306e\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u3067\u3082\u305d\u3046\u306a\u308b\u3068\u5e83\u544a\u4e3b\u5074\u306f\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u5b89\u4fa1\u306aADNW\u3067\u306e\u51fa\u7a3f\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u6e1b\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3088\u306d\uff1f\u3067\u3082DSP\u5165\u672d\u306e\u5834\u5408\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u3088\u3046\u304c\u8a2a\u308c\u307e\u3044\u304c\u3001IMP\u3067\u8ab2\u91d1\u304c\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff11\u3064\u8a00\u3048\u308b\u3053\u3068\u306f\u3001DSP\u3092\u4f7f\u3046\u306a\u3089\u3070CTR\u304c\u9ad8\u3044\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u305f\u307b\u3046\u304c\u304a\u5f97\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%AA%E3%81%9CCriteo%E3%81%8C%E5%BC%B7%E3%81%84%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span>\u306a\u305cCriteo\u304c\u5f37\u3044\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Criteo%E3%81%AFDSP%E3%81%AA%E3%81%AE%E3%81%ABCPC%E8%AA%B2%E9%87%91%E3%81%8C%E6%88%90%E3%82%8A%E7%AB%8B%E3%81%A4%E7%90%86%E7%94%B1\"><\/span>Criteo\u306fDSP\u306a\u306e\u306bCPC\u8ab2\u91d1\u304c\u6210\u308a\u7acb\u3064\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u305d\u308c\u3067\u306f\u306a\u305c\u3001Criteo\u306fDSP\u306e\u4e2d\u3067\u3082\u5f37\u3044\u306e\u304b\u3068\u3044\u3046\u3053\u3068\u306b\u3064\u3044\u3066\u8a00\u53ca\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Criteo\u306ffluct\u3001AdGeneration\u3001Geniee\u306a\u3069\u591a\u304f\u306eSSP\u3068\u63d0\u643a\u3057\u3066\u3044\u308b\u307b\u304b\u3001Yahoo\u304c\u4fdd\u6709\u3059\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3078\u914d\u4fe1\u304c\u3067\u304d\u308b\u6570\u5c11\u306a\u3044DSP\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u307e\u308aCriteo\u306f\u81ea\u8eab\u304cDSP\u3067\u3042\u308b\u3068\u516c\u8a00\u3057\u3066\u3044\u307e\u305b\u3093\u304c\u3001SSP\u3068\u63d0\u643a\u3057\u3066\u3044\u308b\u4ee5\u4e0a\u3001\u4ed5\u7d44\u307f\u306fDSP\u3068\u3044\u3063\u3066\u3082\u554f\u984c\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305d\u3093\u306aCriteo\u306f\u3001DSP\u306e\u4e2d\u3067\u3082\u73cd\u3057\u304fCPC\u8ab2\u91d1\u3067\u3042\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u7279\u5fb4\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u524d\u8ff0\u3057\u305f\u3068\u304a\u308aCPM\u8ab2\u91d1\u3068CPC\u8ab2\u91d1\u3092\u6226\u308f\u305b\u305f\u3068\u304d\u306b\u3001CPC\u8ab2\u91d1\u306e\u65b9\u304c\u4e0d\u5229\u306b\u306a\u308b\u3053\u3068\u306f\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057Criteo\u306f\u5927\u304d\u304f\uff12\u3064\u306e\u7406\u7531\u3067\u3001\u3053\u306eCPC\u8ab2\u91d1\u3092\u6210\u308a\u7acb\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff11\u3064\u3081\u306f\u3001\u305d\u306e<strong>\u5727\u5012\u7684\u306aCTR<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>CPC\u8ab2\u91d1\u3068CPM\u8ab2\u91d1\u304c\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u30d0\u30c3\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3068\u304d\u3001CPC\u8ab2\u91d1\u306e\u5e83\u544a\u63b2\u8f09\u306f\u63a8\u5b9aCTR\u3092\u4f7f\u3063\u3066\u63a8\u5b9a\u53ce\u76ca\u3092\u7b97\u51fa\u3057\u3001CPM\u3068\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u6226\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Criteo\u306f\u3053\u306e\u3068\u304d\u306eCTR\u304c\u975e\u5e38\u306b\u9ad8\u304f\u306a\u308b\u305f\u3081\u3001\u4f4e\u3044\u5165\u672d\u91d1\u984d\u3067\u3082\u4ed6\u306eCPM\u8ab2\u91d1\u306b\u8ca0\u3051\u308b\u3053\u3068\u306a\u304f\u3001\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u52dd\u3064\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u5727\u5012\u7684\u306aCTR\u3092\u751f\u307f\u51fa\u3059<a href=\"https:\/\/degipro.com\/blog\/why-criteo\/\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u7d44\u307f\u306f\u524d\u56de\u8a18\u4e8b<\/a>\u3067\u89e3\u8aac\u3092\u3057\u307e\u3057\u305f\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u9069\u3057\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u9ad8\u3044CTR\u3092\u5f3e\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\uff12\u3064\u3081\u306f\u3001Yahoo!\u9762\u3092\u542b\u3080Yahoo!\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3078\u306e\u914d\u4fe1\u304c\u3067\u304d\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3044\u307e\u3067\u306fGoogle\u306eDisplay &amp; Video360\uff08\u65e7Doubleclick Bid Manager\uff09\u3067\u3082Yahoo!\u9762\u3078\u306e\u914d\u4fe1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001Criteo\u304c\u65e5\u672c\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3057\u305f\u5f53\u6642\u306f\u3001<strong>\u552f\u4e00Yahoo!\u9762\u3078\u306e\u914d\u4fe1\u304c\u3067\u304d\u308bDSP<\/strong>\u3060\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u73fe\u5728\u306fYDA\u3067\u3082\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u304c\uff08<a href=\"https:\/\/ads-help.yahoo.co.jp\/yahooads\/ydn\/articledetail?lan=ja&amp;aid=36349\">\u52d5\u7684\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/a>\uff09\u3001\u5f53\u6642Yahoo!\u9762\u3067\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u306a\u3089Criteo\u3057\u304b\u306a\u3044\u3001\u3068\u3044\u3048\u308b\u307b\u3069Criteo\u304cYahoo!\u9762\u3078\u914d\u4fe1\u3067\u304d\u308b\u3053\u3068\u306f\u5927\u304d\u306a\u5f37\u307f\u3060\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yahoo%E3%81%A8%E3%81%AE%E6%8F%90%E6%90%BA%E3%81%8C%E3%81%86%E3%81%BE%E3%81%8F%E3%81%84%E3%81%A3%E3%81%9F%EF%BC%9F\"><\/span>Yahoo!\u3068\u306e\u63d0\u643a\u304c\u3046\u307e\u304f\u3044\u3063\u305f\uff1f<span 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