{"id":1247,"date":"2021-01-18T22:59:35","date_gmt":"2021-01-18T13:59:35","guid":{"rendered":"https:\/\/degipro.com\/blog\/?p=1247"},"modified":"2025-05-28T15:13:16","modified_gmt":"2025-05-28T06:13:16","slug":"why-criteo","status":"publish","type":"post","link":"https:\/\/degipro.com\/blog\/why-criteo\/","title":{"rendered":"\u306a\u305cCriteo\u306f\u5f37\u3044\u306e\u304b\u3002\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u306e\u4ed5\u7d44\u307f"},"content":{"rendered":"\n<p>Apple\u306eITP\u3084\u3001<a href=\"https:\/\/developers-jp.googleblog.com\/2020\/01\/cookie.html\">Google\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u5ec3\u6b62\u306b\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f<\/a>\u306a\u3069\u304b\u3089\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\uff11\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3042\u308b<strong>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/strong>\u306f\u7aae\u5730\u306b\u7acb\u305f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306f\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u547c\u3070\u308c\u308b\u3001\u3044\u308f\u3086\u308b\u8ffd\u3063\u304b\u3051\u5e83\u544a\u3092\u4e2d\u5fc3\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u305d\u306e<strong>\u8ffd\u3063\u304b\u3051\u81ea\u4f53\u304c<\/strong>\u4eca\u5f8c\u3069\u3093\u3069\u3093\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u304f\u3068\u3044\u3046\u72b6\u6cc1\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3093\u306a\u4e2dCriteo\u306e\u5e83\u544a\u306f\u76ee\u306b\u3059\u308b\u6a5f\u4f1a\u304c\u975e\u5e38\u306b\u591a\u304f\u3001\u305d\u306e\u52e2\u3044\u306e\u8870\u3048\u3092\u611f\u3058\u306a\u3044\u30de\u30fc\u30b1\u30bf\u30fc\u3082\u5c11\u306a\u304f\u306f\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u203b\u305f\u3060\u58f2\u4e0a\u9ad8\u3067\u307f\u308b\u3068\u3001\u5b9f\u306f\u305d\u3093\u306a\u306b\u6210\u9577\u306f\u3057\u3066\u3044\u306a\u3044\u3088\u3046\u3067\u3059\u3002\uff08<a href=\"https:\/\/www.criteo.com\/jp\/news\/press-releases\/2019\/08\/criteo%E3%80%812019%E5%B9%B4%E7%AC%AC2%E5%9B%9B%E5%8D%8A%E6%9C%9F%E3%81%AE%E6%A5%AD%E7%B8%BE%E3%82%92%E7%99%BA%E8%A1%A8\/\">Criteo2019\u5e74\u7b2c2\u56db\u534a\u671f\u306e\u696d\u7e3e<\/a>\uff09<\/p>\n\n\n\n<p>\u4eca\u56de\u306fCriteo\u3092\u59cb\u3081\u3068\u3059\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u306e\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/degipro.com\/briefing\">>>\u52b9\u7387\u3088\u304f\u5b66\u3076\u306a\u3089\u30c7\u30b8\u30d7\u30ed\uff01\u7121\u6599\u30aa\u30f3\u30e9\u30a4\u30f3\u8aac\u660e\u4f1a\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_24_1 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/degipro.com\/blog\/why-criteo\/#Criteo%E3%81%A8%E3%81%AF%EF%BC%9F\" title=\"Criteo\u3068\u306f\uff1f\">Criteo\u3068\u306f\uff1f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/degipro.com\/blog\/why-criteo\/#%E3%83%80%E3%82%A4%E3%83%8A%E3%83%9F%E3%83%83%E3%82%AF%E3%83%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF\" title=\"\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u7d44\u307f\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u7d44\u307f<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/degipro.com\/blog\/why-criteo\/#%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E3%83%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF%EF%BC%9F\" title=\"\u305d\u3082\u305d\u3082\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\">\u305d\u3082\u305d\u3082\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/degipro.com\/blog\/why-criteo\/#Cookie%E3%81%AB%E8%BF%BD%E5%8A%A0%E3%81%AE%E6%83%85%E5%A0%B1%E3%82%92%E4%B9%97%E3%81%9B%E3%82%8B\" title=\"Cookie\u306b\u8ffd\u52a0\u306e\u60c5\u5831\u3092\u4e57\u305b\u308b\">Cookie\u306b\u8ffd\u52a0\u306e\u60c5\u5831\u3092\u4e57\u305b\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/degipro.com\/blog\/why-criteo\/#%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E3%81%8C%E7%94%9F%E6%88%90%E3%81%95%E3%82%8C%E3%82%8B%E6%B5%81%E3%82%8C\" title=\"\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u751f\u6210\u3055\u308c\u308b\u6d41\u308c\">\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u751f\u6210\u3055\u308c\u308b\u6d41\u308c<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/degipro.com\/blog\/why-criteo\/#%E3%83%80%E3%82%A4%E3%83%8A%E3%83%9F%E3%83%83%E3%82%AF%E3%83%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E4%BB%8A%E5%BE%8C\" title=\"\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4eca\u5f8c\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4eca\u5f8c<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Criteo%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>Criteo\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Criteo\u306f\u30d5\u30e9\u30f3\u30b9\u306b\u672c\u793e\u3092\u7f6e\u304f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u4f1a\u793e\u3067\u3059\u3002\u304b\u3093\u305f\u3093\u306b\u3044\u3048\u3070\u3001Criteo\u304c\u6301\u3063\u3066\u3044\u308b\u67a0\u306b\u5bfe\u3057\u3066\u3001Criteo\u306e\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u5fb4\u7684\u306a\u306e\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u9069\u3057\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u914d\u4fe1\u3059\u308b<strong>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u30fb\u52d5\u7684\u5e83\u544a<\/strong>\u3068\u547c\u3070\u308c\u308b\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u70b9\u3068\u3001\u305d\u308c\u3089\u3092\u30e6\u30fc\u30b6\u30fc\u306e\u95b2\u89a7\u60c5\u5831\u306b\u57fa\u3065\u3044\u3066\u914d\u4fe1\uff08\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3059\u308b\u305f\u3081\u3001\u305d\u306e\uff12\u3064\u306e\u8a00\u8449\u3092\u5408\u4f53\u3055\u305b<strong>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u3068\u3044\u3046\u5546\u54c1\u3092\u4e2d\u5fc3\u306b\u8ca9\u58f2\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305fCriteo\u306fYahoo\u9762\u306b\u5bfe\u3057\u3066\u5f37\u3044\u8cb7\u4ed8\u529b\u3092\u6301\u3063\u305f\u914d\u4fe1\u5a92\u4f53\u3068\u3044\u3046\u3053\u3068\u3082\u7279\u5fb4\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p>Criteo\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u898b\u305f\u76ee\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u753b\u50cf\u53f3\u4e0a\u306e\u25b7\u30de\u30fc\u30af\u304c\u3042\u308c\u3070\u3001\u305d\u308c\u306f\u307b\u3068\u3093\u3069Criteo\u3060\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3069\u306e\u5a92\u4f53\u304b\u3089\u914d\u4fe1\u3055\u308c\u3066\u3044\u308b\u304b\u306f\u3001\u3053\u306e\u30de\u30fc\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308c\u3070\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u898b\u305f\u5546\u54c1\u60c5\u5831\u3092\u5143\u306b\u3001\u3053\u306e\u56f3\u5185\u306e\u300c\u5546\u54c1\u753b\u50cf\u300d\u304c\u751f\u6210\u3055\u308c\u308b\u4ed5\u7d44\u307f\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u3068\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u89aa\u548c\u6027\u304c\u9ad8\u304f\u3001\u9ad8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3067\u304d\u308b\u624b\u6bb5\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305fCriteo\u3068\u306fDSP\u306a\u306e\u304b\uff1f\u3068\u8003\u3048\u308b\u4eba\u3082\u5c11\u306a\u304b\u3089\u305a\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u4e00\u822c\u7684\u306bDSP\u306fCPM\u5165\u672d\u304c\u4e3b\u6d41\u306a\u306e\u3067\u3059\u304c\u3001Criteo\u306fCPC\u5165\u672d\u3067\u3042\u308b\u305f\u3081\u56f0\u60d1\u3057\u3066\u3057\u307e\u3046\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u304f\u307e\u3067\u63a8\u8ad6\u306e\u7bc4\u56f2\u5185\u3067\u3059\u304c\u3001Criteo\u306fDSP\u3068\u8003\u3048\u3066\u3082\u554f\u984c\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u6b21\u306b\u89e3\u8aac\u3059\u308bDSP\u30fbADNW\u306e\u5165\u672d\u306e\u4ed5\u7d44\u307f\u3067\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%80%E3%82%A4%E3%83%8A%E3%83%9F%E3%83%83%E3%82%AF%E3%83%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF\"><\/span>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u7d44\u307f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E3%83%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u305d\u3082\u305d\u3082\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3055\u3066\u3001\u524d\u8ff0\u306e\u901a\u308a\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u95b2\u89a7\u60c5\u5831\u3092\u5143\u306b\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u751f\u6210\u3059\u308b\u3082\u306e\u300d\u3060\u3068\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3067\u306f\u5177\u4f53\u7684\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u4ed5\u7d44\u307f\u3067\u52d5\u3044\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>\u305d\u3082\u305d\u3082\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001Criteo\u542b\u3081\u3001Google\u3084Yahoo\u3067\u3082\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bf\u30b0\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bf\u30b0\uff09\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306bCookie\u3092\u4ed8\u4e0e\u3057\u3001\u305d\u306eCookie\u60c5\u5831\u3092\u4f7f\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u8fd1\u3067\u306fITP\u5bfe\u7b56\u3068\u3057\u3066\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u3084\u3001\u30b5\u30a4\u30c8\u30b8\u30a7\u30cd\u30e9\u30eb\u30bf\u30b0\u306a\u3069\u540d\u79f0\u306f\u5909\u308f\u308a\u3001\u4e14\u3064\u4ed5\u7d44\u307f\u3082\u82e5\u5e72\u5909\u308f\u3063\u3066\u3044\u307e\u3059\u304c\u6839\u672c\u306f\u540c\u3058\u3067\u3059\u3002<\/p>\n\n\n\n<p>Cookie\u3068\u3044\u3046\u3068\u5c11\u3057\u96e3\u3057\u304f\u805e\u3053\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u304b\u3093\u305f\u3093\u306b\u8a00\u3048\u3070\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u76ee\u5370\u3092\u3064\u3051\u3066\u3044\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u76ee\u5370\u306f\u5b9f\u306f\u7c21\u5358\u306b\u6d88\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u304c\u3001\u5e83\u544a\u4ee5\u5916\u306b\u3082Cookie\u306f\u8272\u3005\u306a\u3053\u3068\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u5b9a\u671f\u7684\u306b\u524a\u9664\u3057\u3066\u3057\u307e\u3046\u3068\u9006\u306b\u4e0d\u4fbf\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070SNS\u306e\u30ed\u30b0\u30a4\u30f3\u306a\u3069\u306b\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305fCookie\u306f\u5404\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u56fa\u6709\u306e\u3082\u306e\u304c\u4ed8\u4e0e\u3055\u308c\u308b\u305f\u3081\u3001A\u3055\u3093\u3068B\u3055\u3093\u306eCookie\u306f\u5168\u304f\u540c\u3058\u3082\u306e\u3001\u3068\u3044\u3046\u3053\u3068\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u5168\u304f\u540c\u3058\u3082\u306e\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u3089\u3001A\u3055\u3093\u306eFacebook\u306bB\u3055\u3093\u3082\u30ed\u30b0\u30a4\u30f3\u3067\u304d\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><em><span style=\"text-decoration: underline;\">\u30dd\u30a4\u30f3\u30c8\uff1aCookie\u3068\u306f\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u76ee\u5370\u3092\u3064\u3051\u308b\u3053\u3068<\/span><\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cookie%E3%81%AB%E8%BF%BD%E5%8A%A0%E3%81%AE%E6%83%85%E5%A0%B1%E3%82%92%E4%B9%97%E3%81%9B%E3%82%8B\"><\/span>Cookie\u306b\u8ffd\u52a0\u306e\u60c5\u5831\u3092\u4e57\u305b\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u3053\u306eCookie\u306e\u6280\u8853\u306b\u66f4\u306b\u8ffd\u52a0\u306e\u60c5\u5831\u3092\u4e57\u305b\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u307e\u3067\u306f\u3001\u305d\u306e\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3057\u3066\u3042\u308b\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bf\u30b0\u306b\u89e6\u308c\u305f\u304b\u3001\u89e6\u308c\u3066\u3044\u306a\u3044\u304b\u3002\u3068\u3044\u3046\u3053\u3068\u306e\u307f\u306e\u60c5\u5831\u3057\u304b\u53d6\u5f97\u3057\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001<\/p>\n\n\n\n<p>Criteo\u306f\u3058\u3081\u3001Google\u3084Yahoo\u3001Facebook\u3001Logicad\u306a\u3069\u3067\u306f\u3001\u3053\u306eCookie\u306b\u8ffd\u52a0\u306e\u60c5\u5831\u3092\u4e57\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u5546\u54c1\u3092\u898b\u305f\u306e\u304b<\/strong>\u3068\u3044\u3046\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u5546\u54c1\u60c5\u5831\u306f\u5927\u898f\u6a21\u306a\u51e6\u7406\u3092\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3001\u5546\u54c1ID\u306a\u3069\u3067\u53d6\u5f97\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u6b86\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u5546\u54c1ID 123\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u306fID\uff1a123\u3092\u3001\u5546\u54c1ID ABC\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u306fID\uff1aABC\u3092\u4e57\u305b\u308b\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5546\u54c1ID\u3092\u30bf\u30b0\u306b\u4e57\u305b\u308b\u969b\u306b\u306f\u6b86\u3069\u306e\u5834\u5408\u3067javascript\u304c\u4f7f\u308f\u308c\u3066\u304a\u308a\u3001Web\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066javascript\u306e\u57fa\u672c\u7684\u306a\u77e5\u8b58\u306f\u7fd2\u5f97\u3057\u3066\u304a\u3044\u3066\u640d\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>Google\u5e83\u544a\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bf\u30b0\uff08\u30a4\u30d9\u30f3\u30c8\u30b9\u30cb\u30da\u30c3\u30c8\uff09\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\uff08Google\u5e83\u544a\u30d8\u30eb\u30d7\u53c2\u7167\uff1a <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7305793\">https:\/\/support.google.com\/google-ads\/answer\/7305793<\/a>\uff09<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script&gt;\ngtag('event','view_item', {\n  'value': 998.55,\n  'items': &#91;\n    {\n      'id': 1234, \n      'google_business_vertical': 'retail'\n    },\n    {\n      'id': 45678, \n      'google_business_vertical': 'retail'\n    }\n  ]\n});\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p>\u3053\u306e\u30b3\u30fc\u30c9\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u300c&#8217;id&#8217;: 1234\u300d\u300c&#8217;id&#8217;: 45678\u300d\u304c\u5546\u54c1ID\u306b\u3042\u305f\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bf\u30b0\u306b\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001Cookie\u306b\u5546\u54c1\u60c5\u5831\u3092\u6b8b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><em><span style=\"text-decoration: underline;\">\u30dd\u30a4\u30f3\u30c8\uff1a\u30bf\u30b0\u30fbCookie\u306b\u8ffd\u52a0\u60c5\u5831\u3092\u4e57\u305b\u308b\u3053\u3068\u3067\u3001\u95b2\u89a7\u5546\u54c1\u3092\u5224\u5225\u3059\u308b<\/span><\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E3%81%8C%E7%94%9F%E6%88%90%E3%81%95%E3%82%8C%E3%82%8B%E6%B5%81%E3%82%8C\"><\/span>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u751f\u6210\u3055\u308c\u308b\u6d41\u308c<span 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srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/static-1536x864-1-1024x576.png 1024w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/static-1536x864-1-300x169.png 300w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/static-1536x864-1-768x432.png 768w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/static-1536x864-1-940x529.png 940w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/static-1536x864-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-imageurl-1024x576.png\" alt=\"\" class=\"wp-image-1386\" srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-imageurl-1024x576.png 1024w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-imageurl-300x169.png 300w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-imageurl-768x432.png 768w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-imageurl-1536x864.png 1536w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-imageurl-940x529.png 940w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-imageurl.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/feed-sample-1536x864-1-1024x576.png\" alt=\"\" class=\"wp-image-1387\" srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/feed-sample-1536x864-1-1024x576.png 1024w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/feed-sample-1536x864-1-300x169.png 300w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/feed-sample-1536x864-1-768x432.png 768w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/feed-sample-1536x864-1-940x529.png 940w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/feed-sample-1536x864-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-create-1024x576.png\" alt=\"\" class=\"wp-image-1385\" srcset=\"https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-create-1024x576.png 1024w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-create-300x169.png 300w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-create-768x432.png 768w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-create-1536x864.png 1536w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-create-940x529.png 940w, https:\/\/degipro.com\/wp-content\/uploads\/2021\/01\/dynamic-create.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong><em><span style=\"text-decoration: 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