{"id":12033,"date":"2026-06-25T18:48:19","date_gmt":"2026-06-25T09:48:19","guid":{"rendered":"https:\/\/degipro.com\/blog\/?p=12033"},"modified":"2026-06-25T19:00:04","modified_gmt":"2026-06-25T10:00:04","slug":"advertising-costs-and-breakdown","status":"publish","type":"post","link":"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/","title":{"rendered":"\u5e83\u544a\u8cbb\u306e\u76f8\u5834\u3068\u5185\u8a33\u3092\u89e3\u8aac\uff01\u4e88\u7b97\u306e\u6c7a\u3081\u65b9\u304b\u3089\u6210\u679c\u3092\u51fa\u3059\u30dd\u30a4\u30f3\u30c8\u307e\u3067"},"content":{"rendered":"\n<p>Web\u5e83\u544a\u306e\u8cbb\u7528\u306f\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u5a92\u4f53\u8cbb\u3084\u4ee3\u7406\u5e97\u624b\u6570\u6599\u306a\u3069\u3001\u8907\u6570\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6765\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u7b56\u5b9a\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u300cWeb\u5e83\u544a\u306b\u3044\u304f\u3089\u4f7f\u3048\u3070\u826f\u3044\u306e\u304b\u76f8\u5834\u304c\u5206\u304b\u3089\u306a\u3044\u300d\u300c\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u4e0a\u53f8\u306b\u3069\u3046\u8aac\u660e\u3059\u308c\u3070\u826f\u3044\u304b\u60a9\u3093\u3067\u3044\u308b\u300d\u3068\u3044\u3046\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001Web\u5e83\u544a\u8cbb\u306e\u57fa\u672c\u7684\u306a\u5185\u8a33\u3068\u76f8\u5834\u304b\u3089\u3001\u6700\u65b0\u306e\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3001\u4e8b\u696d\u76ee\u7684\u5225\u306e\u8cbb\u7528\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u3055\u3089\u306b\u306f\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u5b9f\u8df5\u7684\u306a\u4e88\u7b97\u306e\u6c7a\u3081\u65b9\u307e\u3067\u3092\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div 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title=\"\u3010\u6700\u65b0\u52d5\u5411\u3011\u65e5\u672c\u306e\u5e83\u544a\u8cbb\u306e\u63a8\u79fb\u3068\u30c8\u30ec\u30f3\u30c9\uff5c\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u304c\u52a0\u901f\">\u3010\u6700\u65b0\u52d5\u5411\u3011\u65e5\u672c\u306e\u5e83\u544a\u8cbb\u306e\u63a8\u79fb\u3068\u30c8\u30ec\u30f3\u30c9\uff5c\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u304c\u52a0\u901f<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E3%81%8C%E5%B8%82%E5%A0%B4%E3%81%AE%E7%B4%84%E5%8D%8A%E5%88%86%E3%82%92%E5%8D%A0%E3%82%81%E3%82%8B\" title=\"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u304c\u5e02\u5834\u306e\u7d04\u534a\u5206\u3092\u5360\u3081\u308b\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u304c\u5e02\u5834\u306e\u7d04\u534a\u5206\u3092\u5360\u3081\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#%E3%83%9E%E3%82%B9%E3%82%B3%E3%83%9F%E5%9B%9B%E5%AA%92%E4%BD%93%E3%81%AF%E3%80%8C%E5%BE%AE%E5%A2%97%E3%80%8D%E3%80%81%E5%86%85%E8%A8%B3%E3%81%AB%E3%81%AF%E3%81%B0%E3%82%89%E3%81%A4%E3%81%8D\" title=\"\u30de\u30b9\u30b3\u30df\u56db\u5a92\u4f53\u306f\u300c\u5fae\u5897\u300d\u3001\u5185\u8a33\u306b\u306f\u3070\u3089\u3064\u304d\">\u30de\u30b9\u30b3\u30df\u56db\u5a92\u4f53\u306f\u300c\u5fae\u5897\u300d\u3001\u5185\u8a33\u306b\u306f\u3070\u3089\u3064\u304d<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%AE%E7%9B%B8%E5%A0%B4%E3%81%8C%E6%B1%BA%E3%81%BE%E3%82%8B3%E3%81%A4%E3%81%AE%E4%B8%BB%E8%A6%81%E5%9B%A0\" title=\"\u5e83\u544a\u8cbb\u306e\u76f8\u5834\u304c\u6c7a\u307e\u308b3\u3064\u306e\u4e3b\u8981\u56e0\">\u5e83\u544a\u8cbb\u306e\u76f8\u5834\u304c\u6c7a\u307e\u308b3\u3064\u306e\u4e3b\u8981\u56e0<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#1_%E5%BA%83%E5%91%8A%E5%AA%92%E4%BD%93%E3%81%AE%E7%A8%AE%E9%A1%9E\" title=\"1. \u5e83\u544a\u5a92\u4f53\u306e\u7a2e\u985e\">1. \u5e83\u544a\u5a92\u4f53\u306e\u7a2e\u985e<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#2_%E8%AA%B2%E9%87%91%E6%96%B9%E5%BC%8F\" title=\"2. \u8ab2\u91d1\u65b9\u5f0f\">2. \u8ab2\u91d1\u65b9\u5f0f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#3_%E6%A5%AD%E7%95%8C%E3%83%BB%E5%95%86%E6%9D%90\" title=\"3. \u696d\u754c\u30fb\u5546\u6750\">3. \u696d\u754c\u30fb\u5546\u6750<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#%E3%80%90%E7%9B%AE%E7%9A%84%E5%88%A5%E3%80%91Web%E5%BA%83%E5%91%8A%E3%81%AE%E8%B2%BB%E7%94%A8%E7%9B%B8%E5%A0%B4%E3%81%A8%E3%82%B7%E3%83%9F%E3%83%A5%E3%83%AC%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3\" title=\"\u3010\u76ee\u7684\u5225\u3011Web\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u3068\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\">\u3010\u76ee\u7684\u5225\u3011Web\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u3068\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#1_%E8%AA%8D%E7%9F%A5%E6%8B%A1%E5%A4%A7%E3%81%8C%E7%9B%AE%E7%9A%84%E3%81%AE%E5%A0%B4%E5%90%88\" title=\"1. \u8a8d\u77e5\u62e1\u5927\u304c\u76ee\u7684\u306e\u5834\u5408\">1. \u8a8d\u77e5\u62e1\u5927\u304c\u76ee\u7684\u306e\u5834\u5408<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#2_%E8%A6%8B%E8%BE%BC%E3%81%BF%E5%AE%A2%EF%BC%88%E3%83%AA%E3%83%BC%E3%83%89%EF%BC%89%E7%8D%B2%E5%BE%97%E3%81%8C%E7%9B%AE%E7%9A%84%E3%81%AE%E5%A0%B4%E5%90%88\" title=\"2. \u898b\u8fbc\u307f\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u7372\u5f97\u304c\u76ee\u7684\u306e\u5834\u5408\">2. \u898b\u8fbc\u307f\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u7372\u5f97\u304c\u76ee\u7684\u306e\u5834\u5408<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#3_%E5%95%86%E5%93%81%E3%83%BB%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%81%AE%E8%B2%A9%E5%A3%B2%E3%81%8C%E7%9B%AE%E7%9A%84%E3%81%AE%E5%A0%B4%E5%90%88\" title=\"3. \u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u304c\u76ee\u7684\u306e\u5834\u5408\">3. 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href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#%E6%88%90%E6%9E%9C%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%8C%E3%82%8B%E5%BA%83%E5%91%8A%E4%BA%88%E7%AE%97%E3%81%AE%E6%B1%BA%E3%82%81%E6%96%B9_3%E3%82%B9%E3%83%86%E3%83%83%E3%83%97\" title=\"\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u5e83\u544a\u4e88\u7b97\u306e\u6c7a\u3081\u65b9 3\u30b9\u30c6\u30c3\u30d7\">\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u5e83\u544a\u4e88\u7b97\u306e\u6c7a\u3081\u65b9 3\u30b9\u30c6\u30c3\u30d7<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#1_KGI%E3%83%BBKPI%E3%81%8B%E3%82%89%E9%80%86%E7%AE%97%E3%81%97%E3%81%A6%E7%9B%AE%E6%A8%99CPA%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B\" title=\"1. KGI\u30fbKPI\u304b\u3089\u9006\u7b97\u3057\u3066\u76ee\u6a19CPA\u3092\u8a2d\u5b9a\u3059\u308b\">1. KGI\u30fbKPI\u304b\u3089\u9006\u7b97\u3057\u3066\u76ee\u6a19CPA\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#2_%E5%BF%85%E8%A6%81%E3%81%AA%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E6%95%B0%E3%81%8B%E3%82%89%E5%BA%83%E5%91%8A%E8%B2%BB%E3%82%92%E7%AE%97%E5%87%BA%E3%81%99%E3%82%8B\" title=\"2. \u5fc5\u8981\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304b\u3089\u5e83\u544a\u8cbb\u3092\u7b97\u51fa\u3059\u308b\">2. \u5fc5\u8981\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304b\u3089\u5e83\u544a\u8cbb\u3092\u7b97\u51fa\u3059\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#3_%E5%B0%91%E9%A1%8D%E3%81%8B%E3%82%89%E3%83%86%E3%82%B9%E3%83%88%E9%81%8B%E7%94%A8%E3%81%97%E3%80%81%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%84%E3%81%A6%E8%AA%BF%E6%95%B4%E3%81%99%E3%82%8B\" title=\"3. \u5c11\u984d\u304b\u3089\u30c6\u30b9\u30c8\u904b\u7528\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u8abf\u6574\u3059\u308b\">3. \u5c11\u984d\u304b\u3089\u30c6\u30b9\u30c8\u904b\u7528\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u8abf\u6574\u3059\u308b<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#%E5%BA%83%E5%91%8A%E9%81%8B%E7%94%A8%E3%81%AE%E6%88%90%E6%9E%9C%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%99%E3%82%8B%E3%81%AA%E3%82%89%E3%80%81%E5%AE%9F%E8%B7%B5%E7%9A%84%E3%81%AA%E3%82%B9%E3%82%AD%E3%83%AB%E7%BF%92%E5%BE%97%E3%81%8C%E5%8F%AF%E8%83%BD%E3%81%AA%E3%83%87%E3%82%B8%E3%83%97%E3%83%AD%E3%81%B8\" title=\"\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306a\u3089\u3001\u5b9f\u8df5\u7684\u306a\u30b9\u30ad\u30eb\u7fd2\u5f97\u304c\u53ef\u80fd\u306a\u30c7\u30b8\u30d7\u30ed\u3078\">\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306a\u3089\u3001\u5b9f\u8df5\u7684\u306a\u30b9\u30ad\u30eb\u7fd2\u5f97\u304c\u53ef\u80fd\u306a\u30c7\u30b8\u30d7\u30ed\u3078<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E7%AE%A1%E7%90%86%E7%94%BB%E9%9D%A2%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%9F%E5%AE%9F%E8%B7%B5%E5%9E%8B%E3%82%AB%E3%83%AA%E3%82%AD%E3%83%A5%E3%83%A9%E3%83%A0\" title=\"1. \u5b9f\u969b\u306e\u7ba1\u7406\u753b\u9762\u3092\u4f7f\u3063\u305f\u5b9f\u8df5\u578b\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\">1. \u5b9f\u969b\u306e\u7ba1\u7406\u753b\u9762\u3092\u4f7f\u3063\u305f\u5b9f\u8df5\u578b\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#2_%E7%8F%BE%E5%BD%B9%E3%83%97%E3%83%AD%E3%83%9E%E3%83%BC%E3%82%B1%E3%82%BF%E3%83%BC%E3%81%AB%E3%82%88%E3%82%8B%E3%83%9E%E3%83%B3%E3%83%84%E3%83%BC%E3%83%9E%E3%83%B3%E6%8C%87%E5%B0%8E\" title=\"2. \u73fe\u5f79\u30d7\u30ed\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3088\u308b\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u6307\u5c0e\">2. \u73fe\u5f79\u30d7\u30ed\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3088\u308b\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u6307\u5c0e<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#3_Google%E5%BA%83%E5%91%8A%E3%81%8B%E3%82%89SNS%E5%BA%83%E5%91%8A%E3%81%BE%E3%81%A7%E4%B8%BB%E8%A6%81%E5%AA%92%E4%BD%93%E3%82%92%E7%B6%B2%E7%BE%85\" title=\"3. Google\u5e83\u544a\u304b\u3089SNS\u5e83\u544a\u307e\u3067\u4e3b\u8981\u5a92\u4f53\u3092\u7db2\u7f85\">3. Google\u5e83\u544a\u304b\u3089SNS\u5e83\u544a\u307e\u3067\u4e3b\u8981\u5a92\u4f53\u3092\u7db2\u7f85<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#4_%E4%BC%81%E6%A5%AD%E3%81%94%E3%81%A8%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%81%AB%E5%90%88%E3%82%8F%E3%81%9B%E3%81%9F%E3%82%AB%E3%83%AA%E3%82%AD%E3%83%A5%E3%83%A9%E3%83%A0%E3%81%AE%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%82%A4%E3%82%BA\" title=\"4. \u4f01\u696d\u3054\u3068\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u305f\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\">4. \u4f01\u696d\u3054\u3068\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u305f\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/degipro.com\/blog\/advertising-costs-and-breakdown\/#%E5%8F%82%E8%80%83%E3%83%BB%E5%87%BA%E5%85%B8\" title=\"\u53c2\u8003\u30fb\u51fa\u5178\">\u53c2\u8003\u30fb\u51fa\u5178<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Web%E5%BA%83%E5%91%8A%E3%81%AE%E8%B2%BB%E7%94%A8%E3%81%A8%E3%81%AF%EF%BC%9F%E7%9B%B8%E5%A0%B4%E3%81%A8%E4%B8%BB%E3%81%AA%E5%86%85%E8%A8%B3%E3%82%92%E8%A7%A3%E8%AA%AC\"><\/span>Web\u5e83\u544a\u306e\u8cbb\u7528\u3068\u306f\uff1f\u76f8\u5834\u3068\u4e3b\u306a\u5185\u8a33\u3092\u89e3\u8aac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/drive.google.com\/thumbnail?id=1zarYsezJqVs6Zw8An5Cts583wMXPWWWA&amp;sz=w1200\" alt=\"\u30c8\u30c3\u30d7\u753b\u50cf\"\/><\/figure>\n\n\n\n<p>Web\u5e83\u544a\u306e\u8cbb\u7528\u306f\u3001\u5358\u306b\u5e83\u544a\u3092\u51fa\u3059\u305f\u3081\u306e\u300c\u5a92\u4f53\u8cbb\u300d\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5e83\u544a\u904b\u7528\u3092\u4ee3\u7406\u5e97\u306b\u4f9d\u983c\u3059\u308b\u5834\u5408\u306e\u624b\u6570\u6599\u3084\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5236\u4f5c\u8cbb\u306a\u3069\u3001\u8907\u6570\u306e\u8981\u7d20\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u4e88\u7b97\u3092\u6b63\u78ba\u306b\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u3053\u308c\u3089\u306e\u5185\u8a33\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306aWeb\u5e83\u544a\u8cbb\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u8cbb\u7528\u9805\u76ee<\/th><th>\u5185\u5bb9<\/th><th>\u8cbb\u7528\u306e\u76ee\u5b89<\/th><\/tr><\/thead><tbody><tr><td><strong>\u5e83\u544a\u5a92\u4f53\u8cbb<\/strong><\/td><td>Google\u3084Yahoo!\u3001SNS\u306a\u3069\u306e\u5e83\u544a\u5a92\u4f53\u306b\u652f\u6255\u3046\u51fa\u7a3f\u8cbb\u7528\u3002\u5e83\u544a\u8cbb\u306e\u4e2d\u5fc3\u3068\u306a\u308b\u90e8\u5206\u3002<\/td><td>\u6708\u984d10\u4e07\u5186\u301c\u6570\u767e\u4e07\u5186\u4ee5\u4e0a\u3002\u76ee\u7684\u3084\u898f\u6a21\u306b\u3088\u308b\u3002<\/td><\/tr><tr><td><strong>\u5e83\u544a\u4ee3\u7406\u5e97\u624b\u6570\u6599<\/strong><\/td><td>\u5e83\u544a\u904b\u7528\u3092\u4ee3\u7406\u5e97\u306b\u59d4\u8a17\u3059\u308b\u5834\u5408\u306b\u767a\u751f\u3059\u308b\u8cbb\u7528\u3002\u904b\u7528\u4ee3\u884c\u3084\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002<\/td><td>\u5e83\u544a\u5a92\u4f53\u8cbb\u306e20%\u304c\u4e00\u822c\u7684\u3002<\/td><\/tr><tr><td><strong>\u521d\u671f\u8cbb\u7528<\/strong><\/td><td>\u4ee3\u7406\u5e97\u3068\u306e\u5951\u7d04\u6642\u306b\u521d\u56de\u306e\u307f\u767a\u751f\u3059\u308b\u8cbb\u7528\u3002\u30a2\u30ab\u30a6\u30f3\u30c8\u958b\u8a2d\u3084\u521d\u671f\u8a2d\u5b9a\u306a\u3069\u304c\u5bfe\u8c61\u3002<\/td><td>0\u5186\u301c10\u4e07\u5186\u7a0b\u5ea6\u3002\u7121\u6599\u306e\u4ee3\u7406\u5e97\u3082\u591a\u3044\u3002<\/td><\/tr><tr><td><strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u8cbb<\/strong><\/td><td>\u5e83\u544a\u3067\u4f7f\u7528\u3059\u308b\u30d0\u30ca\u30fc\u753b\u50cf\u3084\u52d5\u753b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u306a\u3069\u3092\u5236\u4f5c\u3059\u308b\u305f\u3081\u306e\u8cbb\u7528\u3002<\/td><td>\u30d0\u30ca\u30fc1\u679a\u6570\u5343\u5186\u301c\u3001\u52d5\u753b1\u672c\u6570\u4e07\u5186\u301c\u3001LP1\u672c10\u4e07\u5186\u301c\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u5e83\u544a\u4ee3\u7406\u5e97\u306b\u652f\u6255\u3046\u624b\u6570\u6599\u306f\u3001\u5e83\u544a\u5a92\u4f53\u8cbb\u306e20%\u304c\u696d\u754c\u306e\u6a19\u6e96\u7684\u306a\u6c34\u6e96\u3067\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/renue.co.jp\/posts\/ad-agency-margin-guide\">\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u30de\u30fc\u30b8\u30f3\u76f8\u5834\u306f\uff1f\u624b\u6570\u659920%\u306e\u5185\u8a33\u3068\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\uff5crenue<\/a>\uff09\u3002\u305f\u3060\u3057\u3001\u6599\u7387\u306f10\u301c20%\u7a0b\u5ea6\u306b\u5206\u5e03\u3057\u3001\u52a0\u3048\u3066\u300c\u6700\u4f4e\u624b\u6570\u6599\u300d\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u5e83\u544a\u8cbb20\u4e07\u5186\u306b\u5bfe\u3057\u3066\u6599\u738720%\u306a\u3089\u624b\u6570\u6599\u306f4\u4e07\u5186\u3067\u3059\u304c\u3001\u6700\u4f4e\u624b\u6570\u6599\u304c5\u4e07\u5186\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u3068\u3001\u5b9f\u8cea\u7684\u306a\u624b\u6570\u6599\u7387\u306f25%\u306b\u4e0a\u6607\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u8cbb\u306e\u300c\u76f8\u5834\u300d\u3068\u3044\u3063\u3066\u3082\u3001\u5b9f\u969b\u306b\u306f\u696d\u754c\u3084\u76ee\u7684\u3001\u4f01\u696d\u306e\u898f\u6a21\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5909\u52d5\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7af6\u5408\u304c\u591a\u3044\u91d1\u878d\u3084\u7f8e\u5bb9\u696d\u754c\u3067\u306f\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u9ad8\u9a30\u3057\u3084\u3059\u304f\u3001\u540c\u3058\u4e88\u7b97\u3067\u3082\u7372\u5f97\u3067\u304d\u308b\u30af\u30ea\u30c3\u30af\u6570\u306f\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u30cb\u30c3\u30c1\u306aBtoB\u5546\u6750\u3067\u3042\u308c\u3070\u3001\u6bd4\u8f03\u7684\u4f4e\u3044\u5358\u4fa1\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u300c\u4e00\u822c\u7684\u306a\u76f8\u5834\u306f\u6708\u984d30\u4e07\u5186\u300d\u3068\u3044\u3063\u305f\u60c5\u5831\u3092\u9d5c\u5451\u307f\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3044\u304f\u3089\u5fc5\u8981\u306a\u306e\u304b\u3092\u3001\u5185\u8a33\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%90%E6%9C%80%E6%96%B0%E5%8B%95%E5%90%91%E3%80%91%E6%97%A5%E6%9C%AC%E3%81%AE%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%AE%E6%8E%A8%E7%A7%BB%E3%81%A8%E3%83%88%E3%83%AC%E3%83%B3%E3%83%89%EF%BD%9C%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%82%B7%E3%83%95%E3%83%88%E3%81%8C%E5%8A%A0%E9%80%9F\"><\/span>\u3010\u6700\u65b0\u52d5\u5411\u3011\u65e5\u672c\u306e\u5e83\u544a\u8cbb\u306e\u63a8\u79fb\u3068\u30c8\u30ec\u30f3\u30c9\uff5c\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u304c\u52a0\u901f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4e88\u7b97\u7b56\u5b9a\u306e\u524d\u63d0\u3068\u3057\u3066\u3001\u3044\u307e\u65e5\u672c\u306e\u5e83\u544a\u5e02\u5834\u5168\u4f53\u304c\u3069\u3046\u52d5\u3044\u3066\u3044\u308b\u306e\u304b\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u7d50\u8ad6\u304b\u3089\u8a00\u3048\u3070\u3001\u65e5\u672c\u306e\u5e83\u544a\u8cbb\u306f<strong>\u6e1b\u5c11\u3067\u306f\u306a\u304f\u5897\u52a0\u50be\u5411<\/strong>\u306b\u3042\u308a\u3001\u306a\u304b\u3067\u3082\u30c7\u30b8\u30bf\u30eb\uff08\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\uff09\u5e83\u544a\u304c\u305d\u306e\u6210\u9577\u3092\u727d\u5f15\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u96fb\u901a\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u30012024\u5e74\u306e\u65e5\u672c\u306e\u7dcf\u5e83\u544a\u8cbb\u306f<strong>7\u51466,730\u5104\u5186\uff08\u524d\u5e74\u6bd4104.9%\uff09<\/strong>\u3068\u306a\u308a\u30012021\u5e74\u304b\u30894\u5e74\u9023\u7d9a\u3067\u6210\u9577\u3057\u30013\u5e74\u9023\u7d9a\u3067\u904e\u53bb\u6700\u9ad8\u3092\u66f4\u65b0\u3057\u307e\u3057\u305f\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.dentsu.co.jp\/news\/release\/2025\/0227-010853.html\">2024\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb\uff5c\u96fb\u901a<\/a> \u203b\u96fb\u901a \u4e00\u6b21\u60c5\u5831\uff09\u3002\u597d\u8abf\u306a\u4f01\u696d\u53ce\u76ca\u3084\u6d88\u8cbb\u610f\u6b32\u306e\u56de\u5fa9\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u306e\u9ad8\u307e\u308a\u304c\u5e02\u5834\u3092\u62bc\u3057\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E5%BA%83%E5%91%8A%E3%81%8C%E5%B8%82%E5%A0%B4%E3%81%AE%E7%B4%84%E5%8D%8A%E5%88%86%E3%82%92%E5%8D%A0%E3%82%81%E3%82%8B\"><\/span>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u304c\u5e02\u5834\u306e\u7d04\u534a\u5206\u3092\u5360\u3081\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6700\u3082\u5927\u304d\u306a\u5909\u5316\u306f\u3001\u5e83\u544a\u8cbb\u5168\u4f53\u306b\u5360\u3081\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u5b58\u5728\u611f\u3067\u3059\u30022024\u5e74\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u306f<strong>3\u51466,517\u5104\u5186\uff08\u524d\u5e74\u6bd4109.6%\uff09<\/strong>\u306b\u9054\u3057\u3001\u524d\u5e74\u304b\u30893,187\u5104\u5186\u5897\u52a0\u3002\u7dcf\u5e83\u544a\u8cbb\u306b\u5360\u3081\u308b\u69cb\u6210\u6bd4\u306f<strong>47.6%<\/strong>\u3068\u3001\u307b\u307c\u534a\u5206\u3092\u30c7\u30b8\u30bf\u30eb\u304c\u5360\u3081\u308b\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u307e\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/webtan.impress.co.jp\/n\/2025\/03\/14\/48820\">\u96fb\u901a\u30b0\u30eb\u30fc\u30d7\u8abf\u3079\uff1a2024\u5e74\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u8cbb\uff5cWeb\u62c5\u5f53\u8005Forum<\/a>\uff09\u3002\u80cc\u666f\u306b\u306f\u3001SNS\u4e0a\u306e\u7e26\u578b\u52d5\u753b\u5e83\u544a\u3084\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff08\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u63a5\u7d9a\u30c6\u30ec\u30d3\uff09\u5411\u3051\u306e\u52d5\u753b\u5e83\u544a\u9700\u8981\u306e\u6025\u62e1\u5927\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%9E%E3%82%B9%E3%82%B3%E3%83%9F%E5%9B%9B%E5%AA%92%E4%BD%93%E3%81%AF%E3%80%8C%E5%BE%AE%E5%A2%97%E3%80%8D%E3%80%81%E5%86%85%E8%A8%B3%E3%81%AB%E3%81%AF%E3%81%B0%E3%82%89%E3%81%A4%E3%81%8D\"><\/span>\u30de\u30b9\u30b3\u30df\u56db\u5a92\u4f53\u306f\u300c\u5fae\u5897\u300d\u3001\u5185\u8a33\u306b\u306f\u3070\u3089\u3064\u304d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e00\u65b9\u3001\u30c6\u30ec\u30d3\u30fb\u65b0\u805e\u30fb\u96d1\u8a8c\u30fb\u30e9\u30b8\u30aa\u306e\u30de\u30b9\u30b3\u30df\u56db\u5a92\u4f53\u5e83\u544a\u8cbb\u306f<strong>2\u51463,363\u5104\u5186\uff08\u524d\u5e74\u6bd4100.9%\uff09<\/strong>\u3068\u30013\u5e74\u3076\u308a\u306b\u524d\u5e74\u3092\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002\u305f\u3060\u3057\u5a92\u4f53\u3054\u3068\u306e\u52d5\u304d\u306b\u306f\u5dee\u304c\u3042\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u660e\u6697\u304c\u5206\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5a92\u4f53\u533a\u5206<\/th><th>2024\u5e74\u5e83\u544a\u8cbb<\/th><th>\u524d\u5e74\u6bd4<\/th><\/tr><\/thead><tbody><tr><td><strong>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb<\/strong><\/td><td>3\u51466,517\u5104\u5186<\/td><td>109.6%<\/td><\/tr><tr><td>\u30de\u30b9\u30b3\u30df\u56db\u5a92\u4f53\u5408\u8a08<\/td><td>2\u51463,363\u5104\u5186<\/td><td>100.9%<\/td><\/tr><tr><td>\u2514 \u30c6\u30ec\u30d3\u30e1\u30c7\u30a3\u30a2<\/td><td>1\u51467,605\u5104\u5186<\/td><td>101.5%<\/td><\/tr><tr><td>\u2514 \u65b0\u805e<\/td><td>3,417\u5104\u5186<\/td><td>97.3%<\/td><\/tr><tr><td>\u2514 \u96d1\u8a8c<\/td><td>1,179\u5104\u5186<\/td><td>101.4%<\/td><\/tr><tr><td>\u2514 \u30e9\u30b8\u30aa<\/td><td>1,162\u5104\u5186<\/td><td>102.0%<\/td><\/tr><tr><td>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u8cbb<\/td><td>1\u51466,850\u5104\u5186<\/td><td>101.0%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/markezine.jp\/article\/detail\/48582\">\u96fb\u901a\u300c2024\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb\u300d\u3092\u767a\u8868\uff5cMarkeZine<\/a>\uff09<\/p>\n\n\n\n<p>\u30c6\u30ec\u30d3\u306f\u5fae\u5897\u3001\u30e9\u30b8\u30aa\u30fb\u96d1\u8a8c\u3082\u5c0f\u5e45\u306b\u56de\u5fa9\u3057\u305f\u4e00\u65b9\u3001<strong>\u65b0\u805e\u306f\u524d\u5e74\u6bd497.3%\u3068\u552f\u4e00\u306e\u6e1b\u5c11<\/strong>\u3068\u306a\u308a\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u5a92\u4f53\u306e\u306a\u304b\u3067\u3082\u69cb\u9020\u7684\u306a\u7e2e\u5c0f\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u5168\u4f53\u304c\u4f38\u3073\u308b\u306a\u304b\u3067\u4e88\u7b97\u914d\u5206\u306e\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u306f\u5e74\u3005\u52a0\u901f\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u304b\u3089\u5e83\u544a\u4e88\u7b97\u3092\u7d44\u3080\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3092\u4e2d\u6838\u306b\u636e\u3048\u308b\u8a2d\u8a08\u306f\u3082\u306f\u3084\u524d\u63d0\u6761\u4ef6\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BA%83%E5%91%8A%E8%B2%BB%E3%81%AE%E7%9B%B8%E5%A0%B4%E3%81%8C%E6%B1%BA%E3%81%BE%E3%82%8B3%E3%81%A4%E3%81%AE%E4%B8%BB%E8%A6%81%E5%9B%A0\"><\/span>\u5e83\u544a\u8cbb\u306e\u76f8\u5834\u304c\u6c7a\u307e\u308b3\u3064\u306e\u4e3b\u8981\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2024\/07\/person-who-reads.jpg\" alt=\"\u5b66\u7fd2\u30fb\u8aad\u66f8\u30a4\u30e1\u30fc\u30b8\"\/><\/figure>\n\n\n\n<p>Web\u5e83\u544a\u306e\u8cbb\u7528\u3001\u7279\u306b\u4e2d\u5fc3\u3068\u306a\u308b\u300c\u5e83\u544a\u5a92\u4f53\u8cbb\u300d\u306e\u76f8\u5834\u306f\u3001\u4e3b\u306b\u300c\u5e83\u544a\u5a92\u4f53\u300d\u300c\u8ab2\u91d1\u65b9\u5f0f\u300d\u300c\u696d\u754c\u30fb\u5546\u6750\u300d\u306e3\u3064\u306e\u8981\u56e0\u306b\u3088\u3063\u3066\u5909\u52d5\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u4e88\u7b97\u611f\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E5%BA%83%E5%91%8A%E5%AA%92%E4%BD%93%E3%81%AE%E7%A8%AE%E9%A1%9E\"><\/span>1. \u5e83\u544a\u5a92\u4f53\u306e\u7a2e\u985e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e83\u544a\u3092\u3069\u3053\u306b\u51fa\u7a3f\u3059\u308b\u304b\u306b\u3088\u3063\u3066\u3001\u8cbb\u7528\u611f\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u4e3b\u8981\u306a\u5e83\u544a\u5a92\u4f53\u3068\u305d\u306e\u7279\u5fb4\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\uff09<\/strong>: Google\u3084Yahoo!\u306e\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u9023\u52d5\u3059\u308b\u305f\u3081\u3001\u30cb\u30fc\u30ba\u304c\u660e\u78ba\u306a\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u521d\u3081\u3066\u914d\u4fe1\u3059\u308b\u5834\u5408\u306f\u6708\u984d20\u4e07\u5186\u301c30\u4e07\u5186\u304b\u3089\u59cb\u3081\u308b\u4f01\u696d\u304c\u6700\u3082\u591a\u304f\u3001\u4e2d\u5c0f\u4f01\u696d\u3067\u306f\u670810\u4e07\u5186\u301c50\u4e07\u5186\u7a0b\u5ea6\u304c\u4e00\u3064\u306e\u76ee\u5b89\u3067\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.archrise-works.com\/blog\/web%E5%BA%83%E5%91%8A\/%E3%80%902025%E5%B9%B4%E6%9C%80%E6%96%B0%E7%89%88%E3%80%91%E3%83%AA%E3%82%B9%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%BA%83%E5%91%8A%E3%81%AE%E8%B2%BB%E7%94%A8%E3%81%AE%E7%9B%B8%E5%A0%B4%E3%81%AF\/\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u8cbb\u7528\u306e\u76f8\u5834\u306f\uff1f\uff5cArchRise<\/a>\uff09\u3002<\/li>\n\n\n\n<li><strong>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/strong>: Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u5e83\u544a\u67a0\u306b\u8868\u793a\u3055\u308c\u308b\u753b\u50cf\u3084\u52d5\u753b\u306e\u5e83\u544a\u3067\u3059\u3002\u5e45\u5e83\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>SNS\u5e83\u544a<\/strong>: Facebook, Instagram, X (\u65e7Twitter), LINE\u306a\u3069\u306eSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u914d\u4fe1\u3059\u308b\u5e83\u544a\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u8208\u5473\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u305f\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3059\u3002\u5c11\u984d\u306e\u6708\u984d5\u4e07\u5186\u7a0b\u5ea6\u304b\u3089\u3067\u3082\u59cb\u3081\u3084\u3059\u3044\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u52d5\u753b\u5e83\u544a<\/strong>: YouTube\u306a\u3069\u306b\u914d\u4fe1\u3055\u308c\u308b\u52d5\u753b\u5f62\u5f0f\u306e\u5e83\u544a\u3067\u3059\u3002\u30c6\u30ad\u30b9\u30c8\u3084\u753b\u50cf\u3060\u3051\u3067\u306f\u4f1d\u3048\u304d\u308c\u306a\u3044\u60c5\u5831\u3092\u30ea\u30c3\u30c1\u306b\u8868\u73fe\u3067\u304d\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u52b9\u679c\u304c\u9ad8\u3044\u5a92\u4f53\u3067\u3059\u3002\u8fd1\u5e74\u306f\u7e26\u578b\u52d5\u753b\u3084\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u5411\u3051\u306e\u9700\u8981\u304c\u6025\u62e1\u5927\u3057\u3066\u304a\u308a\u3001\u5e02\u5834\u6210\u9577\u3092\u727d\u5f15\u3059\u308b\u5206\u91ce\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E8%AA%B2%E9%87%91%E6%96%B9%E5%BC%8F\"><\/span>2. \u8ab2\u91d1\u65b9\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e83\u544a\u8cbb\u304c\u3044\u3064\u3001\u3069\u306e\u3088\u3046\u306b\u767a\u751f\u3059\u308b\u306e\u304b\u3092\u6c7a\u3081\u308b\u306e\u304c\u8ab2\u91d1\u65b9\u5f0f\u3067\u3059\u3002\u5a92\u4f53\u3084\u5e83\u544a\u30e1\u30cb\u30e5\u30fc\u306b\u3088\u3063\u3066\u9078\u629e\u3067\u304d\u308b\u65b9\u5f0f\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u8ab2\u91d1\u65b9\u5f0f<\/th><th>\u540d\u79f0<\/th><th>\u6982\u8981<\/th><th>\u5411\u3044\u3066\u3044\u308b\u76ee\u7684<\/th><\/tr><\/thead><tbody><tr><td><strong>CPC\u8ab2\u91d1<\/strong><\/td><td>\u30af\u30ea\u30c3\u30af\u8ab2\u91d1<\/td><td>\u5e83\u544a\u304c1\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3054\u3068\u306b\u8cbb\u7528\u304c\u767a\u751f<\/td><td>Web\u30b5\u30a4\u30c8\u3078\u306e\u96c6\u5ba2\u3001\u898b\u8fbc\u307f\u5ba2\u7372\u5f97<\/td><\/tr><tr><td><strong>CPM\u8ab2\u91d1<\/strong><\/td><td>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1<\/td><td>\u5e83\u544a\u304c1,000\u56de\u8868\u793a\u3055\u308c\u308b\u3054\u3068\u306b\u8cbb\u7528\u304c\u767a\u751f<\/td><td>\u8a8d\u77e5\u62e1\u5927\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/td><\/tr><tr><td><strong>CPV\u8ab2\u91d1<\/strong><\/td><td>\u8996\u8074\u8ab2\u91d1<\/td><td>\u52d5\u753b\u5e83\u544a\u304c\u4e00\u5b9a\u6642\u9593\u8996\u8074\u3055\u308c\u308b\u3054\u3068\u306b\u8cbb\u7528\u304c\u767a\u751f<\/td><td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7406\u89e3\u4fc3\u9032<\/td><\/tr><tr><td><strong>CPA\u8ab2\u91d1<\/strong><\/td><td>\u6210\u679c\u5831\u916c\u578b\u8ab2\u91d1<\/td><td>\u5546\u54c1\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u8a2d\u5b9a\u3057\u305f\u6210\u679c\uff08CV\uff091\u4ef6\u3054\u3068\u306b\u8cbb\u7528\u304c\u767a\u751f<\/td><td>\u30ea\u30b9\u30af\u3092\u6291\u3048\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7372\u5f97<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001CPC\u8ab2\u91d1\u3067\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c100\u5186\u306e\u5834\u5408\u30011000\u30af\u30ea\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u5e83\u544a\u8cbb\u306f10\u4e07\u5186\uff08100\u5186\u00d71000\u56de\uff09\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E6%A5%AD%E7%95%8C%E3%83%BB%E5%95%86%E6%9D%90\"><\/span>3. \u696d\u754c\u30fb\u5546\u6750<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e83\u544a\u8cbb\u3001\u7279\u306b\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u306f\u3001\u696d\u754c\u3084\u53d6\u308a\u6271\u3046\u5546\u6750\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5909\u52d5\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u9867\u5ba2\u5358\u4fa1\u304c\u9ad8\u3044\u3001\u3042\u308b\u3044\u306f\u7af6\u5408\u304c\u591a\u3044\u696d\u754c\u307b\u3069\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306f\u9ad8\u9a30\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3068\u308a\u308f\u3051\u91d1\u878d\u30fb\u4fdd\u967a\u30fb\u8ee2\u8077\u306a\u3069\u30e9\u30a4\u30d5\u30d7\u30e9\u30f3\u306b\u76f4\u7d50\u3059\u308b\u696d\u754c\u3084\u3001\u7f8e\u5bb9\u30fb\u533b\u7642\u306a\u3069\u6cd5\u898f\u5236\u304c\u53b3\u3057\u304f\u7af6\u5408\u304c\u5bc6\u96c6\u3059\u308b\u696d\u754c\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u9ad8\u304f\u306a\u308a\u3084\u3059\u3044\u3053\u3068\u304c\u6307\u6458\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/owned.co.jp\/column\/ads\/listingads-unitprice\/\">\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u76f8\u5834\u30fb\u6539\u5584\u65b9\u6cd5\u30fbKPI\u8a2d\u8a08\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\uff5cOwned<\/a>\uff09\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9ad8\u5358\u4fa1\u306a\u696d\u754c\u306e\u4f8b<\/strong>: \u91d1\u878d\uff08\u30ab\u30fc\u30c9\u30ed\u30fc\u30f3\u3001\u4fdd\u967a\uff09\u3001\u4e0d\u52d5\u7523\u3001\u7f8e\u5bb9\u533b\u7642\u3001\u4eba\u6750\uff08\u8ee2\u8077\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\uff09\u306a\u3069\u3002\u3053\u308c\u3089\u306e\u696d\u754c\u3067\u306f\u30011\u30af\u30ea\u30c3\u30af\u3042\u305f\u308a1,000\u5186\u3092\u8d85\u3048\u308b\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li><strong>\u4e2d\u5358\u4fa1\u306a\u696d\u754c\u306e\u4f8b<\/strong>: BtoB\u30b5\u30fc\u30d3\u30b9\u3001EC\u30b5\u30a4\u30c8\u3001\u5b66\u7fd2\u587e\u3001\u65c5\u884c\u306a\u3069\u3002<\/li>\n\n\n\n<li><strong>\u4f4e\u5358\u4fa1\u306a\u696d\u754c\u306e\u4f8b<\/strong>: \u8da3\u5473\u95a2\u9023\u3001\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\uff08\u98f2\u98df\u5e97\u3001\u7f8e\u5bb9\u5ba4\uff09\u306a\u3069\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u81ea\u793e\u306e\u696d\u754c\u306e\u5e73\u5747\u7684\u306a\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u306f\u3001\u4e88\u7b97\u7b56\u5b9a\u306e\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%90%E7%9B%AE%E7%9A%84%E5%88%A5%E3%80%91Web%E5%BA%83%E5%91%8A%E3%81%AE%E8%B2%BB%E7%94%A8%E7%9B%B8%E5%A0%B4%E3%81%A8%E3%82%B7%E3%83%9F%E3%83%A5%E3%83%AC%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3\"><\/span>\u3010\u76ee\u7684\u5225\u3011Web\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u3068\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2025\/05\/web-marketing-training-recommendation02.jpg\" alt=\"\u7814\u4fee\u306e\u5c0e\u5165\u76ee\u7684\u3068\u30e1\u30ea\u30c3\u30c8\"\/><\/figure>\n\n\n\n<p>\u5e83\u544a\u4e88\u7b97\u3092\u7acb\u3066\u308b\u4e0a\u3067\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u5e83\u544a\u3092\u51fa\u3057\u3066\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u306e\u304b\u300d\u3068\u3044\u3046\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u300c\u8a8d\u77e5\u62e1\u5927\u300d\u300c\u898b\u8fbc\u307f\u5ba2\u7372\u5f97\u300d\u300c\u5546\u54c1\u8ca9\u58f2\u300d\u306e3\u3064\u306e\u76ee\u7684\u306b\u5206\u3051\u3001\u305d\u308c\u305e\u308c\u306e\u8cbb\u7528\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E8%AA%8D%E7%9F%A5%E6%8B%A1%E5%A4%A7%E3%81%8C%E7%9B%AE%E7%9A%84%E3%81%AE%E5%A0%B4%E5%90%88\"><\/span>1. \u8a8d\u77e5\u62e1\u5927\u304c\u76ee\u7684\u306e\u5834\u5408<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u65b0\u5546\u54c1\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u30ea\u30ea\u30fc\u30b9\u6642\u306a\u3069\u3001\u307e\u305a\u306f\u591a\u304f\u306e\u4eba\u306b\u77e5\u3063\u3066\u3082\u3089\u3044\u305f\u3044\u3001\u3068\u3044\u3046\u30d5\u30a7\u30fc\u30ba\u3067\u6709\u52b9\u3067\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u304c\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u3001\u8868\u793a\u56de\u6570\u3042\u305f\u308a\u3067\u8ab2\u91d1\u3055\u308c\u308bCPM\u8ab2\u91d1\u3068\u76f8\u6027\u304c\u826f\u3044\u3068\u3044\u3048\u307e\u3059\u3002\u5a92\u4f53\u3068\u3057\u3066\u306f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001SNS\u5e83\u544a\u3001\u52d5\u753b\u5e83\u544a\u304c\u4e2d\u5fc3\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u3001\u65b0\u30b5\u30fc\u30d3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u5c6410\u4e07\u4eba\u306b\u5c4a\u3051\u305f\u3044\u30b1\u30fc\u30b9\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002CPM\uff081,000\u56de\u8868\u793a\u3042\u305f\u308a\u306e\u5358\u4fa1\uff09\u306e\u76f8\u5834\u3092500\u5186\u3068\u4eee\u5b9a\u3059\u308b\u3068\u3001\u5fc5\u8981\u306a\u5e83\u544a\u8cbb\u306f\u300c\uff08100,000\u8868\u793a \u00f7 1,000\uff09\u00d7 500\u5186 = 50,000\u5186\u300d\u3068\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u30015\u4e07\u5186\u7a0b\u5ea6\u306e\u4e88\u7b97\u3067\u3082\u76ee\u6a19\u3068\u3059\u308b\u8868\u793a\u56de\u6570\u3092\u4e00\u5de1\u3055\u305b\u308b\u8a08\u7b97\u304c\u6210\u308a\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u3053\u308c\u306f\u3042\u304f\u307e\u3067\u6700\u5c0f\u9650\u306e\u8a66\u7b97\u3067\u3059\u3002\u8a8d\u77e5\u3092\u5b9f\u969b\u306e\u8a18\u61b6\u3084\u884c\u52d5\u306b\u3064\u306a\u3052\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u76ee\u7684\u3067\u3042\u308c\u3070\u3001\u4e00\u5ea6\u306e\u30ea\u30fc\u30c1\u3067\u7d42\u308f\u3089\u305b\u305a\u3001\u6708\u984d30\u4e07\u5186\u301c100\u4e07\u5186\u7a0b\u5ea6\u306e\u4e88\u7b97\u3092\u6295\u4e0b\u3057\u3066\u3001\u7d99\u7d9a\u7684\u306b\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u3078\u7e70\u308a\u8fd4\u3057\u63a5\u89e6\u3055\u305b\u308b\u6226\u7565\u304c\u73fe\u5b9f\u7684\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E8%A6%8B%E8%BE%BC%E3%81%BF%E5%AE%A2%EF%BC%88%E3%83%AA%E3%83%BC%E3%83%89%EF%BC%89%E7%8D%B2%E5%BE%97%E3%81%8C%E7%9B%AE%E7%9A%84%E3%81%AE%E5%A0%B4%E5%90%88\"><\/span>2. \u898b\u8fbc\u307f\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u7372\u5f97\u304c\u76ee\u7684\u306e\u5834\u5408<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BtoB\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3051\u308b\u8cc7\u6599\u8acb\u6c42\u3084\u554f\u3044\u5408\u308f\u305b\u3001\u30bb\u30df\u30ca\u30fc\u7533\u3057\u8fbc\u307f\u306a\u3069\u3092\u5897\u3084\u3057\u305f\u3044\u5834\u5408\u306b\u8a2d\u5b9a\u3055\u308c\u308b\u76ee\u7684\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff091\u4ef6\u3042\u305f\u308a\u306e\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09\u304c\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e3b\u306a\u5e83\u544a\u5a92\u4f53<\/strong>: \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001Facebook\u5e83\u544a<\/li>\n\n\n\n<li><strong>\u4e3b\u306a\u8ab2\u91d1\u65b9\u5f0f<\/strong>: CPC\u8ab2\u91d1<\/li>\n\n\n\n<li><strong>\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u4f8b<\/strong>:<\/li>\n\n\n\n<li>\u76ee\u6a19: \u6708\u306b20\u4ef6\u306e\u8cc7\u6599\u8acb\u6c42\u3092\u7372\u5f97\u3057\u305f\u3044<\/li>\n\n\n\n<li>\u76ee\u6a19CPA: 10,000\u5186\uff081\u4ef6\u306e\u8cc7\u6599\u8acb\u6c42\u7372\u5f97\u306b\u304b\u3051\u3089\u308c\u308b\u4e0a\u9650\u4e88\u7b97\uff09<\/li>\n\n\n\n<li>\u5fc5\u8981\u306a\u5e83\u544a\u8cbb: 20\u4ef6 \u00d7 10,000\u5186\/\u4ef6 = 200,000\u5186<\/li>\n\n\n\n<li>\u3053\u306e\u5834\u5408\u3001\u6708\u984d20\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u304c\u5fc5\u8981\u3068\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001Web\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u304c1%\u3060\u3068\u4eee\u5b9a\u3059\u308b\u3068\u300120\u4ef6\u306eCV\u7372\u5f97\u306b\u306f2,000\u30af\u30ea\u30c3\u30af\u304c\u5fc5\u8981\uff0820\u4ef6 \u00f7 1%\uff09\u3068\u306a\u308a\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u306e\u4e0a\u9650\u306f100\u5186\uff0820\u4e07\u5186 \u00f7 2,000\u30af\u30ea\u30c3\u30af\uff09\u3068\u9006\u7b97\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E5%95%86%E5%93%81%E3%83%BB%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%81%AE%E8%B2%A9%E5%A3%B2%E3%81%8C%E7%9B%AE%E7%9A%84%E3%81%AE%E5%A0%B4%E5%90%88\"><\/span>3. \u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u304c\u76ee\u7684\u306e\u5834\u5408<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>EC\u30b5\u30a4\u30c8\u3067\u306e\u5546\u54c1\u8cfc\u5165\u3084\u3001\u6709\u6599\u30b5\u30fc\u30d3\u30b9\u306e\u7533\u3057\u8fbc\u307f\u3092\u30b4\u30fc\u30eb\u3068\u3059\u308b\u76ee\u7684\u3067\u3059\u3002\u58f2\u4e0a\u306b\u5bfe\u3057\u3066\u5e83\u544a\u8cbb\u304c\u3069\u308c\u304f\u3089\u3044\u306e\u5272\u5408\u3092\u5360\u3081\u308b\u304b\u3092\u793a\u3059\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u304c\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e3b\u306a\u5e83\u544a\u5a92\u4f53<\/strong>: \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\uff09\u3001SNS\u5e83\u544a\uff08Instagram\u306a\u3069\uff09<\/li>\n\n\n\n<li><strong>\u4e3b\u306a\u8ab2\u91d1\u65b9\u5f0f<\/strong>: CPC\u8ab2\u91d1\u3001CPA\u8ab2\u91d1<\/li>\n\n\n\n<li><strong>\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u4f8b<\/strong>:<\/li>\n\n\n\n<li>\u76ee\u6a19: \u6708\u5546100\u4e07\u5186<\/li>\n\n\n\n<li>\u76ee\u6a19ROAS: 500%\uff08\u5e83\u544a\u8cbb1\u5186\u3042\u305f\u308a5\u5186\u306e\u58f2\u4e0a\u3092\u76ee\u6307\u3059\uff09<\/li>\n\n\n\n<li>\u5fc5\u8981\u306a\u5e83\u544a\u8cbb: 1,000,000\u5186 \u00f7 500% = 200,000\u5186<\/li>\n\n\n\n<li>\u3053\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u6708\u984d20\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u3092\u6295\u4e0b\u3057\u3066\u3001100\u4e07\u5186\u306e\u58f2\u4e0a\u3092\u76ee\u6307\u3059\u3068\u3044\u3046\u8a08\u753b\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BA%83%E5%91%8A%E4%BB%A3%E7%90%86%E5%BA%97%E3%81%A8%E3%82%A4%E3%83%B3%E3%83%8F%E3%82%A6%E3%82%B9%E9%81%8B%E7%94%A8%E3%81%AE%E8%B2%BB%E7%94%A8%E5%86%85%E8%A8%B3%E3%82%92%E6%AF%94%E8%BC%83\"><\/span>\u5e83\u544a\u4ee3\u7406\u5e97\u3068\u30a4\u30f3\u30cf\u30a6\u30b9\u904b\u7528\u306e\u8cbb\u7528\u5185\u8a33\u3092\u6bd4\u8f03<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2024\/07\/laptop.jpg\" alt=\"\u30ce\u30fc\u30c8PC\u3067\u306e\u4f5c\u696d\u30a4\u30e1\u30fc\u30b8\"\/><\/figure>\n\n\n\n<p>Web\u5e83\u544a\u306e\u904b\u7528\u4f53\u5236\u306b\u306f\u3001\u5c02\u9580\u306e\u4ee3\u7406\u5e97\u306b\u59d4\u8a17\u3059\u308b\u65b9\u6cd5\u3068\u3001\u81ea\u793e\u5185\u3067\u884c\u3046\u300c\u30a4\u30f3\u30cf\u30a6\u30b9\u904b\u7528\u300d\u306e2\u3064\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u8cbb\u7528\u69cb\u9020\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3066\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6bd4\u8f03\u9805\u76ee<\/th><th>\u5e83\u544a\u4ee3\u7406\u5e97\u306b\u59d4\u8a17<\/th><th>\u30a4\u30f3\u30cf\u30a6\u30b9\uff08\u81ea\u793e\uff09\u904b\u7528<\/th><\/tr><\/thead><tbody><tr><td><strong>\u8cbb\u7528\u306e\u5185\u8a33<\/strong><\/td><td>\u5e83\u544a\u5a92\u4f53\u8cbb + \u624b\u6570\u6599\uff08\u5a92\u4f53\u8cbb\u306e20%\uff09+ \u521d\u671f\u8cbb\u7528<\/td><td>\u5e83\u544a\u5a92\u4f53\u8cbb + \u4eba\u4ef6\u8cbb + \u30c4\u30fc\u30eb\u5229\u7528\u6599<\/td><\/tr><tr><td><strong>\u30e1\u30ea\u30c3\u30c8<\/strong><\/td><td>&#8211; \u5c02\u9580\u77e5\u8b58\u3084\u6700\u65b0\u30ce\u30a6\u30cf\u30a6\u3092\u6d3b\u7528\u3067\u304d\u308b<br>&#8211; \u904b\u7528\u30ea\u30bd\u30fc\u30b9\u3092\u78ba\u4fdd\u3067\u304d\u308b<br>&#8211; \u8907\u6570\u5a92\u4f53\u306e\u904b\u7528\u3092\u4e00\u62ec\u3067\u4efb\u305b\u3089\u308c\u308b<\/td><td>&#8211; \u4ee3\u7406\u5e97\u624b\u6570\u6599\u304c\u304b\u304b\u3089\u306a\u3044<br>&#8211; \u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u3068\u65bd\u7b56\u5b9f\u884c\u304c\u53ef\u80fd<br>&#8211; \u793e\u5185\u306b\u30ce\u30a6\u30cf\u30a6\u304c\u84c4\u7a4d\u3055\u308c\u308b<\/td><\/tr><tr><td><strong>\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/td><td>&#8211; \u624b\u6570\u6599\u304c\u767a\u751f\u3059\u308b<br>&#8211; \u793e\u5185\u306b\u30ce\u30a6\u30cf\u30a6\u304c\u84c4\u7a4d\u3055\u308c\u306b\u304f\u3044<br>&#8211; \u65bd\u7b56\u306e\u5b9f\u884c\u30b9\u30d4\u30fc\u30c9\u304c\u9045\u308c\u308b\u5834\u5408\u304c\u3042\u308b<\/td><td>&#8211; \u904b\u7528\u62c5\u5f53\u8005\u306e\u63a1\u7528\u30fb\u80b2\u6210\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b<br>&#8211; \u62c5\u5f53\u8005\u306e\u30b9\u30ad\u30eb\u306b\u3088\u3063\u3066\u6210\u679c\u304c\u5de6\u53f3\u3055\u308c\u308b<br>&#8211; \u6700\u65b0\u60c5\u5831\u306e\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\u304c\u5fc5\u8981<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u6708\u984d50\u4e07\u5186\u306e\u5e83\u544a\u5a92\u4f53\u8cbb\u3092\u304b\u3051\u308b\u5834\u5408\u3001\u4ee3\u7406\u5e97\u306b\u59d4\u8a17\u3059\u308b\u3068\u624b\u6570\u6599\u3068\u3057\u3066\u5225\u901410\u4e07\u5186\uff0850\u4e07\u5186\u00d720%\uff09\u304c\u5fc5\u8981\u3068\u306a\u308a\u3001\u5408\u8a08\u306760\u4e07\u5186\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u30a4\u30f3\u30cf\u30a6\u30b9\u904b\u7528\u306e\u5834\u5408\u306f\u4ee3\u7406\u5e97\u624b\u6570\u6599\u306f\u304b\u304b\u308a\u307e\u305b\u3093\u304c\u3001\u904b\u7528\u62c5\u5f53\u8005\u306e\u4eba\u4ef6\u8cbb\u3084\u3001\u5206\u6790\u30fb\u30ec\u30dd\u30fc\u30c8\u7528\u30c4\u30fc\u30eb\u306e\u5229\u7528\u6599\uff08\u6708\u984d\u6570\u4e07\u5186\u301c\uff09\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u672a\u7d4c\u9a13\u306e\u62c5\u5f53\u8005\u304c\u904b\u7528\u3092\u59cb\u3081\u308b\u5834\u5408\u306f\u3001\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u3063\u305f\u308a\u3001\u52b9\u679c\u7684\u306a\u904b\u7528\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u30ea\u30b9\u30af\u3082\u8003\u616e\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4e8b\u696d\u306e\u521d\u671f\u6bb5\u968e\u3084\u793e\u5185\u306b\u77e5\u898b\u304c\u306a\u3044\u5834\u5408\u306f\u4ee3\u7406\u5e97\u306b\u4f9d\u983c\u3057\u3001\u4e8b\u696d\u304c\u62e1\u5927\u3057\u5e83\u544a\u4e88\u7b97\u304c\u5897\u3048\u3066\u304d\u305f\u6bb5\u968e\u3067\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\u3092\u691c\u8a0e\u3059\u308b\u3001\u3068\u3044\u3046\u306e\u3082\u4e00\u3064\u306e\u6709\u52b9\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%90%E6%9E%9C%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%8C%E3%82%8B%E5%BA%83%E5%91%8A%E4%BA%88%E7%AE%97%E3%81%AE%E6%B1%BA%E3%82%81%E6%96%B9_3%E3%82%B9%E3%83%86%E3%83%83%E3%83%97\"><\/span>\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u5e83\u544a\u4e88\u7b97\u306e\u6c7a\u3081\u65b9 3\u30b9\u30c6\u30c3\u30d7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2025\/05\/web-marketing-training-recommendation05.jpg\" alt=\"\u52a9\u6210\u91d1\u3067\u7814\u4fee\u3092\u304a\u5f97\u306b\u53d7\u8b1b\"\/><\/figure>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u89e3\u8aac\u3057\u305f\u5e83\u544a\u8cbb\u306e\u5185\u8a33\u3084\u76f8\u5834\u89b3\u3092\u8e0f\u307e\u3048\u3001\u3088\u308a\u5b9f\u8df5\u7684\u306a\u4e88\u7b97\u306e\u6c7a\u3081\u65b9\u30923\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002\u611f\u899a\u7684\u306b\u4e88\u7b97\u3092\u6c7a\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3057\u305f\u30ed\u30b8\u30ab\u30eb\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6210\u679c\u3078\u306e\u8fd1\u9053\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_KGI%E3%83%BBKPI%E3%81%8B%E3%82%89%E9%80%86%E7%AE%97%E3%81%97%E3%81%A6%E7%9B%AE%E6%A8%99CPA%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B\"><\/span>1. KGI\u30fbKPI\u304b\u3089\u9006\u7b97\u3057\u3066\u76ee\u6a19CPA\u3092\u8a2d\u5b9a\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u307e\u305a\u3001\u4e8b\u696d\u5168\u4f53\u306e\u6700\u7d42\u76ee\u6a19\uff08KGI: Key Goal Indicator\uff09\u3068\u3001\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\uff08KPI: Key Performance Indicator\uff09\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001KGI\u304c\u300c\u58f2\u4e0a\u9ad81,000\u4e07\u5186\u300d\u3001KPI\u304c\u300c\u65b0\u898f\u5951\u7d04\u6570100\u4ef6\u300d\u3068\u3044\u3063\u305f\u5f62\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u30011\u4ef6\u306e\u5951\u7d04\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3001\u3044\u304f\u3089\u307e\u3067\u5e83\u544a\u8cbb\u3092\u304b\u3051\u3089\u308c\u308b\u304b\u3068\u3044\u3046\u300c\u76ee\u6a19CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u300d\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3084\u5229\u76ca\u7387\u304b\u3089\u8a08\u7b97\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u30011\u5951\u7d04\u3042\u305f\u308a\u306e\u5e73\u5747\u5229\u76ca\u304c5\u4e07\u5186\u3067\u3042\u308c\u3070\u3001\u76ee\u6a19CPA\u306f\u305d\u308c\u4ee5\u4e0b\u306e2\u4e07\u5186\u30843\u4e07\u5186\u3068\u3044\u3063\u305f\u6c34\u6e96\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E5%BF%85%E8%A6%81%E3%81%AA%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E6%95%B0%E3%81%8B%E3%82%89%E5%BA%83%E5%91%8A%E8%B2%BB%E3%82%92%E7%AE%97%E5%87%BA%E3%81%99%E3%82%8B\"><\/span>2. \u5fc5\u8981\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304b\u3089\u5e83\u544a\u8cbb\u3092\u7b97\u51fa\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u76ee\u6a19CPA\u304c\u8a2d\u5b9a\u3067\u304d\u305f\u3089\u3001KPI\u3068\u3057\u3066\u5b9a\u3081\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u5e83\u544a\u8cbb\u306e\u7dcf\u984d\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002\u8a08\u7b97\u5f0f\u306f\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5fc5\u8981\u306a\u5e83\u544a\u8cbb = \u76ee\u6a19CPA \u00d7 \u76ee\u6a19\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u76ee\u6a19CPA\u304c2\u4e07\u5186\u3067\u3001\u76ee\u6a19\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u6708\u959350\u4ef6\u306e\u5834\u5408\u3001\u5fc5\u8981\u306a\u5e83\u544a\u8cbb\u306f\u300c2\u4e07\u5186 \u00d7 50\u4ef6 = 100\u4e07\u5186\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u304c\u3001\u4e8b\u696d\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u78ba\u4fdd\u3059\u3079\u304d\u6708\u984d\u306e\u5e83\u544a\u4e88\u7b97\u3067\u3059\u3002\u3053\u306e\u91d1\u984d\u3092\u57fa\u306b\u3001\u7d4c\u55b6\u5c64\u3078\u306e\u4e88\u7b97\u7533\u8acb\u3084\u4e8b\u696d\u8a08\u753b\u306e\u7b56\u5b9a\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E5%B0%91%E9%A1%8D%E3%81%8B%E3%82%89%E3%83%86%E3%82%B9%E3%83%88%E9%81%8B%E7%94%A8%E3%81%97%E3%80%81%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%84%E3%81%A6%E8%AA%BF%E6%95%B4%E3%81%99%E3%82%8B\"><\/span>3. \u5c11\u984d\u304b\u3089\u30c6\u30b9\u30c8\u904b\u7528\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u8abf\u6574\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7b97\u51fa\u3057\u305f\u4e88\u7b97\u3092\u3044\u304d\u306a\u308a\u5168\u984d\u6295\u4e0b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u307e\u305a\u306f\u5c11\u984d\uff08\u4f8b\u3048\u3070\u6708\u984d10\u4e07\u5186\u301c30\u4e07\u5186\uff09\u304b\u3089\u30c6\u30b9\u30c8\u904b\u7528\u3092\u958b\u59cb\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u5b9f\u969b\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u307f\u306a\u3051\u308c\u3070\u3001\u60f3\u5b9a\u3057\u305fCPA\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u59a5\u5f53\u304b\u3069\u3046\u304b\u306f\u5206\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30c6\u30b9\u30c8\u904b\u7528\u3067\u5f97\u3089\u308c\u305f\u5b9f\u7e3e\u30c7\u30fc\u30bf\uff08\u5b9f\u969b\u306eCPA\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\uff09\u3092\u57fa\u306b\u3001\u5f53\u521d\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4fee\u6b63\u3057\u307e\u3059\u3002\u60f3\u5b9a\u3088\u308aCPA\u304c\u4f4e\u3051\u308c\u3070\u4e88\u7b97\u3092\u5897\u984d\u3057\u3066\u6210\u679c\u306e\u62e1\u5927\u3092\u72d9\u3044\u3001\u9006\u306bCPA\u304c\u9ad8\u3059\u304e\u308b\u5834\u5408\u306f\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306a\u3069\u306e\u6539\u5584\u3092\u512a\u5148\u3057\u307e\u3059\u3002\u3053\u306ePDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u5e83\u544a\u904b\u7528\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BA%83%E5%91%8A%E9%81%8B%E7%94%A8%E3%81%AE%E6%88%90%E6%9E%9C%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%99%E3%82%8B%E3%81%AA%E3%82%89%E3%80%81%E5%AE%9F%E8%B7%B5%E7%9A%84%E3%81%AA%E3%82%B9%E3%82%AD%E3%83%AB%E7%BF%92%E5%BE%97%E3%81%8C%E5%8F%AF%E8%83%BD%E3%81%AA%E3%83%87%E3%82%B8%E3%83%97%E3%83%AD%E3%81%B8\"><\/span>\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306a\u3089\u3001\u5b9f\u8df5\u7684\u306a\u30b9\u30ad\u30eb\u7fd2\u5f97\u304c\u53ef\u80fd\u306a\u30c7\u30b8\u30d7\u30ed\u3078<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2025\/04\/in-house-marketing06.jpg\" alt=\"\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\u30fb\u6cd5\u4eba\u7814\u4fee\u306e\u30a4\u30e1\u30fc\u30b8\"\/><\/figure>\n\n\n\n<p>\u5e83\u544a\u8cbb\u306e\u76f8\u5834\u3084\u5185\u8a33\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u4e88\u7b97\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u304c\u3001\u6700\u7d42\u7684\u306a\u6210\u679c\u306f\u904b\u7528\u306e\u8cea\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002\u7279\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u5e02\u5834\u306e\u7d04\u534a\u5206\u3092\u5360\u3081\u308b\u3044\u307e\u3001\u4e2d\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u4ee3\u7406\u5e97\u306b\u4efb\u305b\u304d\u308a\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u5185\u306b\u904b\u7528\u306e\u77e5\u898b\u3092\u84c4\u7a4d\u3059\u308b\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\u304c\u6709\u52b9\u306a\u9078\u629e\u80a2\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30cf\u30a6\u30b9\u904b\u7528\u3092\u6210\u529f\u3055\u305b\u308b\u9375\u306f\u3001\u62c5\u5f53\u8005\u304c\u5b9f\u8df5\u7684\u306a\u30b9\u30ad\u30eb\u3092\u8eab\u306b\u3064\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u30c7\u30b8\u30d7\u30ed\u306f\u3001Web\u5e83\u544a\u306e\u30a4\u30f3\u30cf\u30a6\u30b9\u904b\u7528\u3092\u76ee\u6307\u3059\u4f01\u696d\u62c5\u5f53\u8005\u69d8\u5411\u3051\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30af\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E7%AE%A1%E7%90%86%E7%94%BB%E9%9D%A2%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%9F%E5%AE%9F%E8%B7%B5%E5%9E%8B%E3%82%AB%E3%83%AA%E3%82%AD%E3%83%A5%E3%83%A9%E3%83%A0\"><\/span>1. \u5b9f\u969b\u306e\u7ba1\u7406\u753b\u9762\u3092\u4f7f\u3063\u305f\u5b9f\u8df5\u578b\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30d7\u30ed\u306e\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u306f\u3001\u7406\u8ad6\u3092\u5b66\u3076\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306bGoogle\u3084Meta\uff08Facebook\uff09\u306e\u5e83\u544a\u7ba1\u7406\u753b\u9762\u3092\u64cd\u4f5c\u3057\u306a\u304c\u3089\u5b66\u3076\u3053\u3068\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u660e\u65e5\u304b\u3089\u306e\u5b9f\u52d9\u306b\u76f4\u63a5\u6d3b\u304b\u305b\u308b\u3001\u5373\u6226\u529b\u3068\u306a\u308b\u30b9\u30ad\u30eb\u3092\u7fd2\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E7%8F%BE%E5%BD%B9%E3%83%97%E3%83%AD%E3%83%9E%E3%83%BC%E3%82%B1%E3%82%BF%E3%83%BC%E3%81%AB%E3%82%88%E3%82%8B%E3%83%9E%E3%83%B3%E3%83%84%E3%83%BC%E3%83%9E%E3%83%B3%E6%8C%87%E5%B0%8E\"><\/span>2. \u73fe\u5f79\u30d7\u30ed\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3088\u308b\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u6307\u5c0e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8b1b\u5e2b\u306f\u3059\u3079\u3066\u3001\u53b3\u3057\u3044\u9078\u8003\u3092\u901a\u904e\u3057\u305f\u73fe\u5f79\u306e\u30d7\u30ed\u30de\u30fc\u30b1\u30bf\u30fc\u3067\u3059\u3002\u8c4a\u5bcc\u306a\u5b9f\u52d9\u7d4c\u9a13\u3092\u6301\u3064\u8b1b\u5e2b\u304c\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u3067\u4f34\u8d70\u3057\u3001\u53d7\u8b1b\u751f\u306e\u7591\u554f\u3084\u8ab2\u984c\u306b\u7684\u78ba\u306b\u7b54\u3048\u307e\u3059\u3002\u672a\u7d4c\u9a13\u304b\u3089\u3067\u3082\u5b89\u5fc3\u3057\u3066\u5b66\u7fd2\u3092\u9032\u3081\u3089\u308c\u308b\u74b0\u5883\u304c\u6574\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Google%E5%BA%83%E5%91%8A%E3%81%8B%E3%82%89SNS%E5%BA%83%E5%91%8A%E3%81%BE%E3%81%A7%E4%B8%BB%E8%A6%81%E5%AA%92%E4%BD%93%E3%82%92%E7%B6%B2%E7%BE%85\"><\/span>3. Google\u5e83\u544a\u304b\u3089SNS\u5e83\u544a\u307e\u3067\u4e3b\u8981\u5a92\u4f53\u3092\u7db2\u7f85<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3082\u3061\u308d\u3093\u3001Facebook\u3001Instagram\u3001X(\u65e7Twitter)\u3001LINE\u3068\u3044\u3063\u305f\u4e3b\u8981\u306aSNS\u5e83\u544a\u307e\u3067\u3001\u5e45\u5e83\u3044\u5a92\u4f53\u306e\u904b\u7528\u30ce\u30a6\u30cf\u30a6\u3092\u7db2\u7f85\u7684\u306b\u5b66\u7fd2\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u81ea\u793e\u306e\u5546\u6750\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u5a92\u4f53\u3092\u9078\u5b9a\u3057\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u30df\u30c3\u30af\u30b9\u3092\u8a2d\u8a08\u3059\u308b\u529b\u304c\u8eab\u306b\u3064\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E4%BC%81%E6%A5%AD%E3%81%94%E3%81%A8%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%81%AB%E5%90%88%E3%82%8F%E3%81%9B%E3%81%9F%E3%82%AB%E3%83%AA%E3%82%AD%E3%83%A5%E3%83%A9%E3%83%A0%E3%81%AE%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%82%A4%E3%82%BA\"><\/span>4. \u4f01\u696d\u3054\u3068\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u305f\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6cd5\u4eba\u7814\u4fee\u30d7\u30e9\u30f3\u3067\u306f\u3001\u4f01\u696d\u3054\u3068\u306e\u4e8b\u696d\u8ab2\u984c\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u306b\u5408\u308f\u305b\u305f\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u53ef\u80fd\u3067\u3059\u3002\u300cBtoB\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u5f37\u5316\u3057\u305f\u3044\u300d\u300cEC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u3001\u81ea\u793e\u306b\u5408\u3063\u305f\u5b66\u7fd2\u5185\u5bb9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u8cbb\u3092\u9069\u5207\u306b\u7ba1\u7406\u3057\u3001\u305d\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u904b\u7528\u30b9\u30ad\u30eb\u3092\u81ea\u793e\u3067\u80b2\u3066\u305f\u3044\u3068\u304a\u8003\u3048\u306a\u3089\u3001\u30c7\u30b8\u30d7\u30ed\u306e\u5b9f\u8df5\u7684\u306a\u7814\u4fee\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u8ca2\u732e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5c0e\u5165\u4e8b\u4f8b\u306e\u4e00\u89a7\u306f\u3053\u3061\u3089: <a href=\"https:\/\/degipro.com\/case\/\">https:\/\/degipro.com\/case\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%82%E8%80%83%E3%83%BB%E5%87%BA%E5%85%B8\"><\/span>\u53c2\u8003\u30fb\u51fa\u5178<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dentsu.co.jp\/news\/release\/2025\/0227-010853.html\">2024\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb\uff5c\u96fb\u901a\uff08News\uff09<\/a> \u203b\u96fb\u901a \u4e00\u6b21\u60c5\u5831<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dentsu.co.jp\/knowledge\/ad_cost\/2024\/index.html\">2024\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb\uff5c\u96fb\u901a\uff08Knowledge &amp; Data\uff09<\/a> \u203b\u96fb\u901a \u4e00\u6b21\u60c5\u5831<\/li>\n\n\n\n<li><a href=\"https:\/\/markezine.jp\/article\/detail\/48582\">\u96fb\u901a\u300c2024\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb\u300d\u3092\u767a\u8868 3\u5e74\u9023\u7d9a\u3067\u904e\u53bb\u6700\u9ad8\u3092\u66f4\u65b0\u3001\u30de\u30b9\u30b3\u30df\u56db\u5a92\u4f53\u5e83\u544a\u8cbb\u3082\u56de\u5fa9\uff5cMarkeZine<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/webtan.impress.co.jp\/n\/2025\/03\/14\/48820\">\u52d5\u753b\u5e83\u544a\u306e\u6210\u9577\u7387123\uff05\uff01 \u691c\u7d22\u5e83\u544a\u3092\u8d85\u3048\u308b\u65b0\u305f\u306a\u738b\u8005\u304c\u8a95\u751f\u304b\uff1f\u3010\u96fb\u901a\u30b0\u30eb\u30fc\u30d7\u8abf\u3079\uff1a2024\u5e74\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u8cbb\u3011\uff5cWeb\u62c5\u5f53\u8005Forum<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/renue.co.jp\/posts\/ad-agency-margin-guide\">\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u30de\u30fc\u30b8\u30f3\u76f8\u5834\u306f\uff1f\u624b\u6570\u659920%\u306e\u5185\u8a33\u3068\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\uff5crenue<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.archrise-works.com\/blog\/web%E5%BA%83%E5%91%8A\/%E3%80%902025%E5%B9%B4%E6%9C%80%E6%96%B0%E7%89%88%E3%80%91%E3%83%AA%E3%82%B9%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%BA%83%E5%91%8A%E3%81%AE%E8%B2%BB%E7%94%A8%E3%81%AE%E7%9B%B8%E5%A0%B4%E3%81%AF\/\">\u30102025\u5e74\u6700\u65b0\u7248\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u8cbb\u7528\u306e\u76f8\u5834\u306f\uff1f\u4e88\u7b97\u306e\u6c7a\u3081\u65b9\u3082\u89e3\u8aac\uff5cArchRise<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/owned.co.jp\/column\/ads\/listingads-unitprice\/\">\u30102025\u5e74\u6700\u65b0\u7248\u3011\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u76f8\u5834\u30fb\u6539\u5584\u65b9\u6cd5\u30fbKPI\u8a2d\u8a08\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\uff5cOwned<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Web\u5e83\u544a\u306e\u8cbb\u7528\u306f\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u5a92\u4f53\u8cbb\u3084\u4ee3\u7406\u5e97\u624b\u6570\u6599\u306a\u3069\u3001\u8907\u6570\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6765\u671f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u7b56\u5b9a\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u300cWeb\u5e83\u544a\u306b\u3044\u304f\u3089\u4f7f\u3048\u3070\u826f\u3044\u306e\u304b\u76f8\u5834\u304c\u5206\u304b\u3089\u306a\u3044\u300d\u300c\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u4e0a\u53f8\u306b\u3069\u3046\u8aac\u660e\u3059\u308c\u3070 &#8230; <\/p>\n","protected":false},"author":31,"featured_media":12034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[73,68],"tags":[19],"class_list":{"0":"post-12033","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-btob","8":"category-68","9":"tag-19"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/posts\/12033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/comments?post=12033"}],"version-history":[{"count":1,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/posts\/12033\/revisions"}],"predecessor-version":[{"id":12035,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/posts\/12033\/revisions\/12035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/media\/12034"}],"wp:attachment":[{"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/media?parent=12033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/categories?post=12033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/tags?post=12033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}