{"id":12021,"date":"2026-06-21T15:29:34","date_gmt":"2026-06-21T06:29:34","guid":{"rendered":"https:\/\/degipro.com\/blog\/?p=12021"},"modified":"2026-06-21T15:36:30","modified_gmt":"2026-06-21T06:36:30","slug":"roas","status":"publish","type":"post","link":"https:\/\/degipro.com\/blog\/roas\/","title":{"rendered":"ROAS\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u304b\u3089ROI\u30fbCPA\u3068\u306e\u9055\u3044\u3001\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"\n<p>\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u306b\u8a18\u8f09\u3055\u308c\u305fROAS\u306e\u6570\u5024\u304c\u826f\u3044\u306e\u304b\u60aa\u3044\u306e\u304b\u5224\u65ad\u3067\u304d\u306a\u3044\u3002ROI\u3084CPA\u3068\u306e\u9055\u3044\u304c\u66d6\u6627\u3067\u3001\u4e0a\u53f8\u306b\u3046\u307e\u304f\u8aac\u660e\u3067\u304d\u306a\u3044\u3002\u3053\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u305b\u3093\u304b\u3002ROAS\u306f\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u3001\u4e88\u7b97\u914d\u5206\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u6307\u6a19\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001ROAS\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089\u8a08\u7b97\u65b9\u6cd5\u3001ROI\u3084CPA\u3068\u306e\u9055\u3044\u3001\u3055\u3089\u306b\u306f\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u307e\u3067\u3001\u5b9f\u52d9\u3067\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u77e5\u8b58\u3092\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_24_1 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/degipro.com\/blog\/roas\/#ROAS%E3%81%A8%E3%81%AF%EF%BC%9F%E5%BA%83%E5%91%8A%E3%81%AE%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C%E3%82%92%E6%B8%AC%E3%82%8B%E9%87%8D%E8%A6%81%E6%8C%87%E6%A8%99\" title=\"ROAS\u3068\u306f\uff1f\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u308b\u91cd\u8981\u6307\u6a19\">ROAS\u3068\u306f\uff1f\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u308b\u91cd\u8981\u6307\u6a19<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/degipro.com\/blog\/roas\/#ROAS%E3%81%A8%E6%B7%B7%E5%90%8C%E3%81%97%E3%82%84%E3%81%99%E3%81%84%E6%8C%87%E6%A8%99%EF%BC%88ROI%E3%83%BBCPA%EF%BC%89%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\" title=\"ROAS\u3068\u6df7\u540c\u3057\u3084\u3059\u3044\u6307\u6a19\uff08ROI\u30fbCPA\uff09\u3068\u306e\u9055\u3044\">ROAS\u3068\u6df7\u540c\u3057\u3084\u3059\u3044\u6307\u6a19\uff08ROI\u30fbCPA\uff09\u3068\u306e\u9055\u3044<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/degipro.com\/blog\/roas\/#1_ROI%EF%BC%88%E6%8A%95%E8%B3%87%E5%8F%8E%E7%9B%8A%E7%8E%87%EF%BC%89%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\" title=\"1. ROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u3068\u306e\u9055\u3044\">1. ROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u3068\u306e\u9055\u3044<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/degipro.com\/blog\/roas\/#2_CPA%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%8D%B2%E5%BE%97%E5%8D%98%E4%BE%A1%EF%BC%89%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\" title=\"2. CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306e\u9055\u3044\">2. CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/degipro.com\/blog\/roas\/#ROAS%E3%81%AE%E8%A8%88%E7%AE%97%E6%96%B9%E6%B3%95%E3%81%A8%E6%A5%AD%E7%95%8C%E5%88%A5%E3%81%AE%E7%9B%AE%E5%AE%89\" title=\"ROAS\u306e\u8a08\u7b97\u65b9\u6cd5\u3068\u696d\u754c\u5225\u306e\u76ee\u5b89\">ROAS\u306e\u8a08\u7b97\u65b9\u6cd5\u3068\u696d\u754c\u5225\u306e\u76ee\u5b89<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/degipro.com\/blog\/roas\/#1_ROAS%E3%81%AE%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA%E8%A8%88%E7%AE%97%E6%96%B9%E6%B3%95\" title=\"1. ROAS\u306e\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\">1. ROAS\u306e\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/degipro.com\/blog\/roas\/#2_ROAS%E3%81%AE%E7%9B%AE%E6%A8%99%E8%A8%AD%E5%AE%9A%E3%81%A8%E6%90%8D%E7%9B%8A%E5%88%86%E5%B2%90%E7%82%B9\" title=\"2. ROAS\u306e\u76ee\u6a19\u8a2d\u5b9a\u3068\u640d\u76ca\u5206\u5c90\u70b9\">2. ROAS\u306e\u76ee\u6a19\u8a2d\u5b9a\u3068\u640d\u76ca\u5206\u5c90\u70b9<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/degipro.com\/blog\/roas\/#ROAS%E3%82%92%E6%94%B9%E5%96%84%E3%81%99%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA5%E3%81%A4%E3%81%AE%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%97%E3%83%A9%E3%83%B3\" title=\"ROAS\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a5\u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\">ROAS\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a5\u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/degipro.com\/blog\/roas\/#1_%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E5%8D%98%E4%BE%A1%EF%BC%88CPA%EF%BC%89%E3%82%92%E4%B8%8B%E3%81%92%E3%82%8B\" title=\"1. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\uff08CPA\uff09\u3092\u4e0b\u3052\u308b\">1. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\uff08CPA\uff09\u3092\u4e0b\u3052\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/degipro.com\/blog\/roas\/#2_%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E7%8E%87%EF%BC%88CVR%EF%BC%89%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B\" title=\"2. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3092\u4e0a\u3052\u308b\">2. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3092\u4e0a\u3052\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/degipro.com\/blog\/roas\/#3_%E9%A1%A7%E5%AE%A2%E5%8D%98%E4%BE%A1%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B\" title=\"3. \u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\">3. \u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/degipro.com\/blog\/roas\/#4_%E5%BA%83%E5%91%8A%E9%85%8D%E4%BF%A1%E5%AA%92%E4%BD%93%E3%82%84%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E3%82%92%E8%A6%8B%E7%9B%B4%E3%81%99\" title=\"4. \u5e83\u544a\u914d\u4fe1\u5a92\u4f53\u3084\u30c1\u30e3\u30cd\u30eb\u3092\u898b\u76f4\u3059\">4. \u5e83\u544a\u914d\u4fe1\u5a92\u4f53\u3084\u30c1\u30e3\u30cd\u30eb\u3092\u898b\u76f4\u3059<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/degipro.com\/blog\/roas\/#5_%E3%83%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%BA%83%E5%91%8A%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B\" title=\"5. \u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308b\">5. \u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/degipro.com\/blog\/roas\/#%E5%BA%83%E5%91%8A%E9%81%8B%E7%94%A8%E3%81%AE%E5%86%85%E8%A3%BD%E5%8C%96%EF%BC%88%E3%82%A4%E3%83%B3%E3%83%8F%E3%82%A6%E3%82%B9%E5%8C%96%EF%BC%89%E3%81%A7ROAS%E3%82%92%E6%94%B9%E5%96%84%E3%81%97%E3%81%9F%E4%BB%96%E7%A4%BE%E4%BA%8B%E4%BE%8B\" title=\"\u5e83\u544a\u904b\u7528\u306e\u5185\u88fd\u5316\uff08\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\uff09\u3067ROAS\u3092\u6539\u5584\u3057\u305f\u4ed6\u793e\u4e8b\u4f8b\">\u5e83\u544a\u904b\u7528\u306e\u5185\u88fd\u5316\uff08\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\uff09\u3067ROAS\u3092\u6539\u5584\u3057\u305f\u4ed6\u793e\u4e8b\u4f8b<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/degipro.com\/blog\/roas\/#%E4%BA%8B%E4%BE%8B1%EF%BC%9A%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%AA%E3%83%AB%E3%83%93%E3%82%B9%EF%BC%88%E5%8C%96%E7%B2%A7%E5%93%81%E3%83%BB%E7%BE%8E%E5%AE%B9%EF%BC%89\" title=\"\u4e8b\u4f8b1\uff1a\u682a\u5f0f\u4f1a\u793e\u30aa\u30eb\u30d3\u30b9\uff08\u5316\u7ca7\u54c1\u30fb\u7f8e\u5bb9\uff09\">\u4e8b\u4f8b1\uff1a\u682a\u5f0f\u4f1a\u793e\u30aa\u30eb\u30d3\u30b9\uff08\u5316\u7ca7\u54c1\u30fb\u7f8e\u5bb9\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/degipro.com\/blog\/roas\/#%E4%BA%8B%E4%BE%8B2%EF%BC%9A%E8%A5%BF%E6%97%A5%E6%9C%AC%E3%82%B7%E3%83%86%E3%82%A3%E9%8A%80%E8%A1%8C%EF%BC%88%E9%87%91%E8%9E%8D%E6%A9%9F%E9%96%A2%EF%BC%89\" title=\"\u4e8b\u4f8b2\uff1a\u897f\u65e5\u672c\u30b7\u30c6\u30a3\u9280\u884c\uff08\u91d1\u878d\u6a5f\u95a2\uff09\">\u4e8b\u4f8b2\uff1a\u897f\u65e5\u672c\u30b7\u30c6\u30a3\u9280\u884c\uff08\u91d1\u878d\u6a5f\u95a2\uff09<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/degipro.com\/blog\/roas\/#%E5%BA%83%E5%91%8A%E9%81%8B%E7%94%A8%E3%81%AE%E6%88%90%E6%9E%9C%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%99%E3%82%8B%E3%81%AA%E3%82%89%E5%AE%9F%E8%B7%B5%E7%9A%84%E3%81%AA%E7%A0%94%E4%BF%AE%E3%81%8C%E4%B8%8D%E5%8F%AF%E6%AC%A0%E3%81%AA%E3%83%87%E3%82%B8%E3%83%97%E3%83%AD%E3%81%B8\" title=\"\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306a\u3089\u5b9f\u8df5\u7684\u306a\u7814\u4fee\u304c\u4e0d\u53ef\u6b20\u306a\u30c7\u30b8\u30d7\u30ed\u3078\">\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306a\u3089\u5b9f\u8df5\u7684\u306a\u7814\u4fee\u304c\u4e0d\u53ef\u6b20\u306a\u30c7\u30b8\u30d7\u30ed\u3078<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/degipro.com\/blog\/roas\/#1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E7%AE%A1%E7%90%86%E7%94%BB%E9%9D%A2%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%9F%E5%AE%9F%E8%B7%B5%E5%9E%8B%E3%82%AB%E3%83%AA%E3%82%AD%E3%83%A5%E3%83%A9%E3%83%A0\" title=\"1. \u5b9f\u969b\u306e\u7ba1\u7406\u753b\u9762\u3092\u4f7f\u3063\u305f\u5b9f\u8df5\u578b\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\">1. \u5b9f\u969b\u306e\u7ba1\u7406\u753b\u9762\u3092\u4f7f\u3063\u305f\u5b9f\u8df5\u578b\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/degipro.com\/blog\/roas\/#2_%E7%8F%BE%E5%BD%B9%E3%81%AE%E3%83%97%E3%83%AD%E3%83%9E%E3%83%BC%E3%82%B1%E3%82%BF%E3%83%BC%E3%81%AB%E3%82%88%E3%82%8B%E3%83%9E%E3%83%B3%E3%83%84%E3%83%BC%E3%83%9E%E3%83%B3%E6%8C%87%E5%B0%8E\" title=\"2. \u73fe\u5f79\u306e\u30d7\u30ed\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3088\u308b\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u6307\u5c0e\">2. \u73fe\u5f79\u306e\u30d7\u30ed\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3088\u308b\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u6307\u5c0e<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/degipro.com\/blog\/roas\/#3_GoogleYahooMeta%E3%81%AA%E3%81%A9%E4%B8%BB%E8%A6%81%E5%AA%92%E4%BD%93%E3%82%92%E7%B6%B2%E7%BE%85\" title=\"3. Google\/Yahoo!\/Meta\u306a\u3069\u4e3b\u8981\u5a92\u4f53\u3092\u7db2\u7f85\">3. Google\/Yahoo!\/Meta\u306a\u3069\u4e3b\u8981\u5a92\u4f53\u3092\u7db2\u7f85<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/degipro.com\/blog\/roas\/#%E3%83%87%E3%82%B8%E3%83%97%E3%83%AD%E3%81%AE%E5%B0%8E%E5%85%A5%E4%BA%8B%E4%BE%8B\" title=\"\u30c7\u30b8\u30d7\u30ed\u306e\u5c0e\u5165\u4e8b\u4f8b\">\u30c7\u30b8\u30d7\u30ed\u306e\u5c0e\u5165\u4e8b\u4f8b<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/degipro.com\/blog\/roas\/#%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E6%96%B0%E6%BD%9F%E6%97%A5%E5%A0%B1%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%83%8D%E3%83%83%E3%83%88%E6%A7%98%EF%BC%88%E5%BA%83%E5%91%8A%E3%83%BB%E3%83%9E%E3%82%B9%E3%82%B3%E3%83%9F%EF%BC%89\" title=\"\u682a\u5f0f\u4f1a\u793e\u65b0\u6f5f\u65e5\u5831\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u69d8\uff08\u5e83\u544a\u30fb\u30de\u30b9\u30b3\u30df\uff09\">\u682a\u5f0f\u4f1a\u793e\u65b0\u6f5f\u65e5\u5831\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8\u69d8\uff08\u5e83\u544a\u30fb\u30de\u30b9\u30b3\u30df\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/degipro.com\/blog\/roas\/#%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E6%B8%85%E9%95%B7%E6%A7%98%EF%BC%88%E7%89%A9%E6%B5%81%E3%82%A2%E3%82%A6%E3%83%88%E3%82%BD%E3%83%BC%E3%82%B7%E3%83%B3%E3%82%B0%EF%BC%89\" title=\"\u682a\u5f0f\u4f1a\u793e\u6e05\u9577\u69d8\uff08\u7269\u6d41\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\uff09\">\u682a\u5f0f\u4f1a\u793e\u6e05\u9577\u69d8\uff08\u7269\u6d41\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/degipro.com\/blog\/roas\/#%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEDOT_ONE%E6%A7%98%EF%BC%88%E3%82%A2%E3%83%91%E3%83%AC%E3%83%AB%EF%BC%89\" title=\"\u682a\u5f0f\u4f1a\u793eDOT ONE\u69d8\uff08\u30a2\u30d1\u30ec\u30eb\uff09\">\u682a\u5f0f\u4f1a\u793eDOT ONE\u69d8\uff08\u30a2\u30d1\u30ec\u30eb\uff09<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/degipro.com\/blog\/roas\/#%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%A2%E3%82%B5%E3%82%A4%E3%83%B3%E6%A7%98%EF%BC%88%E3%82%AD%E3%83%A3%E3%83%AA%E3%82%A2%E6%94%AF%E6%8F%B4%EF%BC%89\" title=\"\u682a\u5f0f\u4f1a\u793e\u30a2\u30b5\u30a4\u30f3\u69d8\uff08\u30ad\u30e3\u30ea\u30a2\u652f\u63f4\uff09\">\u682a\u5f0f\u4f1a\u793e\u30a2\u30b5\u30a4\u30f3\u69d8\uff08\u30ad\u30e3\u30ea\u30a2\u652f\u63f4\uff09<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/degipro.com\/blog\/roas\/#%E5%8F%82%E8%80%83%E3%83%BB%E5%87%BA%E5%85%B8\" title=\"\u53c2\u8003\u30fb\u51fa\u5178\">\u53c2\u8003\u30fb\u51fa\u5178<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS%E3%81%A8%E3%81%AF%EF%BC%9F%E5%BA%83%E5%91%8A%E3%81%AE%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C%E3%82%92%E6%B8%AC%E3%82%8B%E9%87%8D%E8%A6%81%E6%8C%87%E6%A8%99\"><\/span>ROAS\u3068\u306f\uff1f\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u308b\u91cd\u8981\u6307\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/drive.google.com\/thumbnail?id=1Ao8Yks5LLmXZmvCSvwMoe_teD0zwx6sf&amp;sz=w1200\" alt=\"\u30c8\u30c3\u30d7\u753b\u50cf\"\/><\/figure>\n\n\n\n<p>ROAS\uff08\u30ed\u30a2\u30b9\uff09\u3068\u306f\u300cReturn On Advertising Spend\u300d\u306e\u7565\u79f0\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002\u6295\u4e0b\u3057\u305f\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u58f2\u4e0a\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u3053\u306e\u6570\u5024\u304c\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.ebis.ne.jp\/column\/roas-adspend-guidelines\/\">\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3068\u306f\uff1f\uff5cAD EBiS<\/a>\uff09\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u300110\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u3092\u6295\u3058\u306650\u4e07\u5186\u306e\u58f2\u4e0a\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u3001ROAS\u306f500%\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u8cbb1\u5186\u3042\u305f\u308a5\u5186\u306e\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3057\u305f\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>Web\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066ROAS\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u306e\u306f\u3001\u8907\u6570\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u5a92\u4f53\u306e\u53ce\u76ca\u6027\u3092\u5ba2\u89b3\u7684\u306a\u6570\u5024\u3067\u6bd4\u8f03\u3067\u304d\u308b\u305f\u3081\u3067\u3059\u3002\u611f\u899a\u7684\u306a\u5224\u65ad\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u300c\u3069\u306e\u5e83\u544a\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3079\u304d\u304b\u300d\u300c\u3069\u306e\u5e83\u544a\u3092\u505c\u6b62\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3063\u305f\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u4e0b\u3059\u305f\u3081\u306e\u91cd\u8981\u306a\u5224\u65ad\u6750\u6599\u3068\u306a\u308a\u307e\u3059\u3002ROAS\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e88\u7b97\u3092\u3088\u308a\u52b9\u7387\u7684\u306b\u914d\u5206\u3057\u3001\u4e8b\u696d\u5168\u4f53\u306e\u58f2\u4e0a\u6700\u5927\u5316\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS%E3%81%A8%E6%B7%B7%E5%90%8C%E3%81%97%E3%82%84%E3%81%99%E3%81%84%E6%8C%87%E6%A8%99%EF%BC%88ROI%E3%83%BBCPA%EF%BC%89%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span>ROAS\u3068\u6df7\u540c\u3057\u3084\u3059\u3044\u6307\u6a19\uff08ROI\u30fbCPA\uff09\u3068\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2025\/05\/marketing-training01.jpg\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u4fee\u306e\u30a4\u30e1\u30fc\u30b8\"\/><\/figure>\n\n\n\n<p>\u5e83\u544a\u904b\u7528\u3067\u306fROAS\u306e\u4ed6\u306b\u3082\u3001ROI\u3084CPA\u3068\u3044\u3063\u305f\u6307\u6a19\u304c\u4f7f\u308f\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u76ee\u7684\u3084\u7b97\u51fa\u65b9\u6cd5\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306e\u610f\u5473\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3001\u5834\u9762\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5404\u6307\u6a19\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6307\u6a19\u540d<\/th><th>\u6b63\u5f0f\u540d\u79f0<\/th><th>\u8a08\u7b97\u5f0f<\/th><th>\u4f55\u3092\u6e2c\u308b\u304b<\/th><th>\u4e3b\u306a\u76ee\u7684<\/th><\/tr><\/thead><tbody><tr><td><strong>ROAS<\/strong><\/td><td>Return On Advertising Spend<\/td><td>\uff08\u5e83\u544a\u7d4c\u7531\u306e\u58f2\u4e0a \u00f7 \u5e83\u544a\u8cbb\uff09 \u00d7 100%<\/td><td>\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u300c\u58f2\u4e0a\u300d\u306e\u5272\u5408<\/td><td>\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5358\u4f4d\u306e\u53ce\u76ca\u6027\u8a55\u4fa1<\/td><\/tr><tr><td><strong>ROI<\/strong><\/td><td>Return On Investment<\/td><td>\uff08\u5229\u76ca \u00f7 \u6295\u8cc7\u984d\uff09 \u00d7 100%<\/td><td>\u6295\u8cc7\u5168\u4f53\u306b\u5bfe\u3059\u308b\u300c\u5229\u76ca\u300d\u306e\u5272\u5408<\/td><td>\u4e8b\u696d\u3084\u6295\u8cc7\u5168\u4f53\u306e\u6700\u7d42\u7684\u306a\u53ce\u76ca\u6027\u8a55\u4fa1<\/td><\/tr><tr><td><strong>CPA<\/strong><\/td><td>Cost Per Acquisition<\/td><td>\u5e83\u544a\u8cbb \u00f7 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/td><td>1\u4ef6\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u300c\u8cbb\u7528\u300d<\/td><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7372\u5f97\u306e\u52b9\u7387\u6027\u8a55\u4fa1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_ROI%EF%BC%88%E6%8A%95%E8%B3%87%E5%8F%8E%E7%9B%8A%E7%8E%87%EF%BC%89%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span>1. ROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u3068\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ROI\u306f\u300cReturn On Investment\u300d\u306e\u7565\u3067\u3001\u6295\u8cc7\u3057\u305f\u8cc7\u672c\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u300c\u5229\u76ca\u300d\u304c\u751f\u307e\u308c\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002ROAS\u304c\u300c\u58f2\u4e0a\u300d\u3092\u57fa\u6e96\u306b\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001ROI\u306f\u58f2\u4e0a\u304b\u3089\u539f\u4fa1\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u3092\u5dee\u3057\u5f15\u3044\u305f\u300c\u5229\u76ca\u300d\u3092\u57fa\u6e96\u306b\u7b97\u51fa\u3059\u308b\u70b9\u304c\u5927\u304d\u306a\u9055\u3044\u3067\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.nttcoms.com\/service\/b2b_marketing\/glossary\/roas\/\">ROAS\u3068\u306f \u2013 \u8a08\u7b97\u5f0f\u3001ROI\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac\uff5cNTT\u30c9\u30b3\u30e2\u30d3\u30b8\u30cd\u30b9X<\/a>\uff09\u3002<\/p>\n\n\n\n<p>ROAS\u304c\u9ad8\u304f\u3066\u3082\u3001\u539f\u4fa1\u306e\u9ad8\u3044\u5546\u6750\u3092\u6271\u3063\u3066\u3044\u308b\u5834\u5408\u306fROI\u304c\u4f4e\u304f\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5e83\u544a\u5358\u4f53\u306e\u8a55\u4fa1\u306fROAS\u3067\u884c\u3044\u3001\u4e8b\u696d\u5168\u4f53\u306e\u6700\u7d42\u7684\u306a\u53ce\u76ca\u6027\u3092\u5224\u65ad\u3059\u308b\u969b\u306b\u306fROI\u3092\u7528\u3044\u308b\u3001\u3068\u3044\u3046\u4f7f\u3044\u5206\u3051\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_CPA%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%8D%B2%E5%BE%97%E5%8D%98%E4%BE%A1%EF%BC%89%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span>2. CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CPA\u306f\u300cCost Per Acquisition\u300d\u306e\u7565\u3067\u30011\u4ef6\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u5546\u54c1\u8cfc\u5165\u3001\u554f\u3044\u5408\u308f\u305b\u306a\u3069\uff09\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u7528\u3092\u793a\u3057\u307e\u3059\u3002CPA\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7372\u5f97\u306e\u300c\u52b9\u7387\u6027\u300d\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3042\u308a\u3001\u6570\u5024\u304c\u4f4e\u3044\u307b\u3069\u52b9\u7387\u304c\u826f\u3044\u3068\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067ROAS\u306f\u3001\u5e83\u544a\u306e\u300c\u53ce\u76ca\u6027\u300d\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u9ad8\u5358\u4fa1\u5546\u54c1\u3068\u4f4e\u5358\u4fa1\u5546\u54c1\u306e\u5e83\u544a\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u9ad8\u5358\u4fa1\u5546\u54c1\u306eCPA\u306f\u9ad8\u304f\u306a\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u304c\u30011\u4ef6\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u5927\u304d\u306a\u58f2\u4e0a\u304c\u7acb\u3064\u305f\u3081ROAS\u306f\u9ad8\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002CPA\u3060\u3051\u3067\u306a\u304fROAS\u3082\u4f75\u305b\u3066\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u89d2\u7684\u306b\u5e83\u544a\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS%E3%81%AE%E8%A8%88%E7%AE%97%E6%96%B9%E6%B3%95%E3%81%A8%E6%A5%AD%E7%95%8C%E5%88%A5%E3%81%AE%E7%9B%AE%E5%AE%89\"><\/span>ROAS\u306e\u8a08\u7b97\u65b9\u6cd5\u3068\u696d\u754c\u5225\u306e\u76ee\u5b89<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2024\/07\/laptop.jpg\" alt=\"\u30ce\u30fc\u30c8PC\u3067\u306e\u4f5c\u696d\u30a4\u30e1\u30fc\u30b8\"\/><\/figure>\n\n\n\n<p>ROAS\u3092\u5b9f\u52d9\u3067\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6b63\u3057\u3044\u8a08\u7b97\u65b9\u6cd5\u3068\u81ea\u793e\u306e\u76ee\u6a19\u3068\u3059\u3079\u304d\u6c34\u6e96\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u3068\u76ee\u6a19\u8a2d\u5b9a\u306e\u8003\u3048\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_ROAS%E3%81%AE%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA%E8%A8%88%E7%AE%97%E6%96%B9%E6%B3%95\"><\/span>1. ROAS\u306e\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ROAS\u306f\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><code><strong>ROAS (%) = \u5e83\u544a\u7d4c\u7531\u306e\u58f2\u4e0a \u00f7 \u5e83\u544a\u8cbb \u00d7 100<\/strong><\/code><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b50\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u3092\u6295\u4e0b\u3057\u3001\u305d\u306e\u5e83\u544a\u7d4c\u7531\u3067200\u4e07\u5186\u306e\u58f2\u4e0a\u304c\u3042\u3063\u305f\u3068\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u306eROAS\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><code><strong>200\u4e07\u5186\uff08\u58f2\u4e0a\uff09 \u00f7 50\u4e07\u5186\uff08\u5e83\u544a\u8cbb\uff09 \u00d7 100 = 400%<\/strong><\/code><\/p>\n\n\n\n<p>\u3053\u306e\u8a08\u7b97\u7d50\u679c\u306f\u3001\u5e83\u544a\u8cbb1\u5186\u3042\u305f\u308a4\u5186\u306e\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3057\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002Google\u5e83\u544a\u3084Yahoo!\u5e83\u544a\u306a\u3069\u306e\u904b\u7528\u578b\u5e83\u544a\u3067\u306f\u3001\u7ba1\u7406\u753b\u9762\u4e0a\u3067ROAS\u3092\u81ea\u52d5\u7684\u306b\u8a08\u6e2c\u3059\u308b\u8a2d\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u6b63\u78ba\u306a\u6570\u5024\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bf\u30b0\u3067\u58f2\u4e0a\u91d1\u984d\u3092\u9001\u4fe1\u3059\u308b\u8a2d\u5b9a\u304c\u6b63\u3057\u304f\u884c\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u524d\u63d0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_ROAS%E3%81%AE%E7%9B%AE%E6%A8%99%E8%A8%AD%E5%AE%9A%E3%81%A8%E6%90%8D%E7%9B%8A%E5%88%86%E5%B2%90%E7%82%B9\"><\/span>2. ROAS\u306e\u76ee\u6a19\u8a2d\u5b9a\u3068\u640d\u76ca\u5206\u5c90\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ROAS\u306e\u76ee\u6a19\u5024\u306f\u3001\u6271\u3046\u5546\u6750\u306e\u5229\u76ca\u7387\u3084\u4e8b\u696d\u6226\u7565\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002ROAS\u304c100%\u3092\u4e0b\u56de\u3063\u3066\u3044\u308b\u72b6\u614b\u306f\u3001\u5e83\u544a\u8cbb\u304c\u58f2\u4e0a\u3092\u4e0a\u56de\u3063\u3066\u3044\u308b\u300c\u8d64\u5b57\u300d\u306e\u72b6\u614b\u3092\u610f\u5473\u3059\u308b\u305f\u3081\u3001\u6700\u4f4e\u3067\u3082100%\u3092\u8d85\u3048\u308b\u3053\u3068\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u76ee\u6a19ROAS\u3092\u8a2d\u5b9a\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u306e\u304c\u300c\u640d\u76ca\u5206\u5c90\u70b9ROAS\u300d\u306e\u8003\u3048\u65b9\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u8cbb\u3092\u56de\u53ce\u3057\u3001\u5229\u76ca\u304c\u30bc\u30ed\u306b\u306a\u308b\uff08\u8d64\u5b57\u306b\u3082\u9ed2\u5b57\u306b\u3082\u306a\u3089\u306a\u3044\uff09\u30e9\u30a4\u30f3\u306eROAS\u3092\u6307\u3057\u307e\u3059\u3002\u640d\u76ca\u5206\u5c90\u70b9ROAS\u306f\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.ficilcom.jp\/ja\/blog\/roas-calculation-formula\">ROAS\u8a08\u7b97\u5f0f\u306e\u4f7f\u3044\u65b9\u30fb\u640d\u76ca\u5206\u5c90\u70b9\u306e\u6c42\u3081\u65b9\uff5cficil<\/a>\uff09\u3002<\/p>\n\n\n\n<p><code>\u640d\u76ca\u5206\u5c90\u70b9ROAS (%) = 1 \u00f7 \u7c97\u5229\u7387 \u00d7 100<\/code><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u7c97\u5229\u7387\u304c25%\u306e\u5546\u6750\u306e\u5834\u5408\u3001\u640d\u76ca\u5206\u5c90\u70b9ROAS\u306f <code>1 \u00f7 0.25 \u00d7 100 = 400%<\/code> \u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001ROAS\u304c400%\u3092\u8d85\u3048\u306a\u3051\u308c\u3070\u5229\u76ca\u306f\u51fa\u307e\u305b\u3093\u3002\u7c97\u5229\u7387\u5225\u306b\u6574\u7406\u3059\u308b\u3068\u3001\u7c97\u5229\u738750%\u306a\u3089200%\u3001\u7c97\u5229\u738730%\u306a\u3089\u7d04333%\u3001\u7c97\u5229\u738720%\u306a\u3089500%\u304c\u640d\u76ca\u5206\u5c90\u70b9\u3068\u306a\u308a\u307e\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.ficilcom.jp\/ja\/blog\/roas-calculation-formula\">ROAS\u8a08\u7b97\u5f0f\u306e\u4f7f\u3044\u65b9\u30fb\u640d\u76ca\u5206\u5c90\u70b9\u306e\u6c42\u3081\u65b9\uff5cficil<\/a>\uff09\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u5546\u6750\u306e\u7c97\u5229\u7387\u3092\u628a\u63e1\u3057\u3001\u307e\u305a\u306f\u640d\u76ca\u5206\u5c90\u70b9\u3092\u8d85\u3048\u308b\u3053\u3068\u3092\u76ee\u6a19\u306b\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002\u76ee\u5b89\u306f\u696d\u754c\u3084\u5546\u6750\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306fEC\u30b5\u30a4\u30c8\u30673\u500d\uff08300%\uff09\u4ee5\u4e0a\u3001BtoB\u30b5\u30fc\u30d3\u30b9\u30674\u301c6\u500d\uff08400\u301c600%\uff09\u4ee5\u4e0a\u3092\u76ee\u6a19\u3068\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001200%\u3092\u8d85\u3048\u308b\u3068\u826f\u597d\u3068\u3055\u308c\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/shirofune.com\/inhousemarketinglab\/roas-industry-averages\/\">ROAS\u306e\u76ee\u5b89\u3084\u696d\u754c\u5e73\u5747\u5024\uff5cShirofune<\/a>\uff09\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS%E3%82%92%E6%94%B9%E5%96%84%E3%81%99%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA5%E3%81%A4%E3%81%AE%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%97%E3%83%A9%E3%83%B3\"><\/span>ROAS\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a5\u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2025\/05\/web-marketing-training-recommendation02.jpg\" alt=\"\u7814\u4fee\u306e\u5c0e\u5165\u76ee\u7684\u3068\u30e1\u30ea\u30c3\u30c8\"\/><\/figure>\n\n\n\n<p>\u76ee\u6a19ROAS\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u73fe\u72b6\u3092\u5206\u6790\u3057\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u3092\u5b9f\u884c\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002ROAS\u306e\u69cb\u6210\u8981\u7d20\u3067\u3042\u308b\u300c\u58f2\u4e0a\u300d\u3068\u300c\u5e83\u544a\u8cbb\u300d\u306e\u3069\u3061\u3089\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u304b\u3092\u8003\u3048\u3001\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E5%8D%98%E4%BE%A1%EF%BC%88CPA%EF%BC%89%E3%82%92%E4%B8%8B%E3%81%92%E3%82%8B\"><\/span>1. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\uff08CPA\uff09\u3092\u4e0b\u3052\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ROAS\u306e\u8a08\u7b97\u5f0f\u306e\u5206\u6bcd\u3067\u3042\u308b\u300c\u5e83\u544a\u8cbb\u300d\u3092\u6291\u3048\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f31\u4ef6\u3042\u305f\u308a\u306e\u8cbb\u7528\uff08CPA\uff09\u3092\u4e0b\u3052\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u306e\u5e83\u544a\u8cbb\u3092\u6291\u5236\u3057\u3001ROAS\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u6210\u679c\u306e\u51fa\u3066\u3044\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u306e\u505c\u6b62\u3001\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a2d\u5b9a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u306e\u898b\u76f4\u3057\u306a\u3069\u304c\u6709\u52b9\u3067\u3059\u3002\u7121\u99c4\u306a\u30af\u30ea\u30c3\u30af\u3092\u6e1b\u3089\u3057\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u914d\u4fe1\u306b\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E7%8E%87%EF%BC%88CVR%EF%BC%89%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B\"><\/span>2. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3092\u4e0a\u3052\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u5b9f\u969b\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u5272\u5408\uff08CVR\uff09\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3067\u3059\u3002CVR\u304c\u5411\u4e0a\u3059\u308c\u3070\u3001\u540c\u3058\u5e83\u544a\u8cbb\u3067\u3082\u3088\u308a\u591a\u304f\u306e\u58f2\u4e0a\u304c\u767a\u751f\u3059\u308b\u305f\u3081\u3001ROAS\u306f\u6539\u5584\u3057\u307e\u3059\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\uff08LPO\uff09\u304c\u4e2d\u5fc3\u7684\u306a\u65bd\u7b56\u3068\u306a\u308a\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306e\u5909\u66f4\u3001CTA\u30dc\u30bf\u30f3\u306e\u914d\u7f6e\u3084\u6587\u8a00\u306e\u30c6\u30b9\u30c8\u3001\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u306e\u9805\u76ee\u524a\u6e1b\uff08EFO\uff09\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E9%A1%A7%E5%AE%A2%E5%8D%98%E4%BE%A1%E3%82%92%E4%B8%8A%E3%81%92%E3%82%8B\"><\/span>3. \u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>1\u56de\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u5f97\u3089\u308c\u308b\u58f2\u4e0a\uff08\u9867\u5ba2\u5358\u4fa1\uff09\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082\u3001ROAS\u6539\u5584\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u3088\u308a\u9ad8\u4fa1\u683c\u5e2f\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u5e83\u544a\u3092\u5f37\u5316\u3057\u305f\u308a\u3001\u95a2\u9023\u5546\u54c1\u3092\u4e00\u7dd2\u306b\u63d0\u6848\u3059\u308b\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u3001\u3088\u308a\u4e0a\u4f4d\u306e\u30d7\u30e9\u30f3\u3092\u52e7\u3081\u308b\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u5185\u306b\u7d44\u307f\u8fbc\u3093\u3060\u308a\u3059\u308b\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u7d4c\u7531\u306e\u7dcf\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E5%BA%83%E5%91%8A%E9%85%8D%E4%BF%A1%E5%AA%92%E4%BD%93%E3%82%84%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E3%82%92%E8%A6%8B%E7%9B%B4%E3%81%99\"><\/span>4. \u5e83\u544a\u914d\u4fe1\u5a92\u4f53\u3084\u30c1\u30e3\u30cd\u30eb\u3092\u898b\u76f4\u3059<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\uff08Google\u3001Yahoo!\u3001Meta\u3001X\u306a\u3069\uff09\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u5a92\u4f53\u3054\u3068\u306eROAS\u3092\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002ROAS\u304c\u9ad8\u3044\u5a92\u4f53\u306b\u4e88\u7b97\u3092\u91cd\u70b9\u7684\u306b\u914d\u5206\u3057\u3001\u4f4e\u3044\u5a92\u4f53\u306e\u4e88\u7b97\u3092\u524a\u6e1b\u307e\u305f\u306f\u505c\u6b62\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5168\u4f53\u3067\u306eROAS\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002\u5404\u5a92\u4f53\u306e\u7279\u6027\u3068\u81ea\u793e\u5546\u6750\u3068\u306e\u76f8\u6027\u3092\u898b\u6975\u3081\u308b\u5206\u6790\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E3%83%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%BA%83%E5%91%8A%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B\"><\/span>5. \u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e00\u5ea6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u3082\u306e\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3001\u518d\u5ea6\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u306f\u3001ROAS\u6539\u5584\u306b\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002\u3059\u3067\u306b\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u78ba\u5ea6\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u5e83\u544a\u306b\u6bd4\u3079\u3066CVR\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u7387\u7684\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3001ROAS\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BA%83%E5%91%8A%E9%81%8B%E7%94%A8%E3%81%AE%E5%86%85%E8%A3%BD%E5%8C%96%EF%BC%88%E3%82%A4%E3%83%B3%E3%83%8F%E3%82%A6%E3%82%B9%E5%8C%96%EF%BC%89%E3%81%A7ROAS%E3%82%92%E6%94%B9%E5%96%84%E3%81%97%E3%81%9F%E4%BB%96%E7%A4%BE%E4%BA%8B%E4%BE%8B\"><\/span>\u5e83\u544a\u904b\u7528\u306e\u5185\u88fd\u5316\uff08\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\uff09\u3067ROAS\u3092\u6539\u5584\u3057\u305f\u4ed6\u793e\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ROAS\u6539\u5584\u306e\u6253\u3061\u624b\u306f\u3001\u5916\u90e8\u306e\u4ee3\u7406\u5e97\u306b\u4efb\u305b\u304d\u308a\u306b\u3059\u308b\u3088\u308a\u3082\u3001\u793e\u5185\u306b\u904b\u7528\u30ce\u30a6\u30cf\u30a6\u3092\u84c4\u7a4d\u3059\u308b\u300c\u5185\u88fd\u5316\uff08\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\uff09\u300d\u306b\u3088\u3063\u3066\u52a0\u901f\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u30a4\u30f3\u30cf\u30a6\u30b9\u904b\u7528\u3067\u306f\u3001\u30c7\u30fc\u30bf\u3092\u898b\u3066\u6c17\u3065\u3044\u305f\u77ac\u9593\u306b\u6539\u5584\u3067\u304d\u308b\u305f\u3081PDCA\u30b5\u30a4\u30af\u30eb\u3092\u9ad8\u901f\u3067\u56de\u305b\u308b\u3053\u3068\u3001\u307e\u305f\u4ee3\u7406\u5e97\u624b\u6570\u6599\uff08\u4e00\u822c\u7684\u306b\u5e83\u544a\u8cbb\u306e20%\u7a0b\u5ea6\uff09\u3092\u5e83\u544a\u4e88\u7b97\u306b\u632f\u308a\u5411\u3051\u3089\u308c\u308b\u3053\u3068\u304c\u3001\u5b9f\u8cea\u7684\u306aROAS\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/degipro.com\/blog\/%E5%BA%83%E5%91%8A%E4%BB%A3%E7%90%86%E5%BA%97%E3%82%92%E3%82%84%E3%82%81%E3%81%A6%E5%86%85%E8%A3%BD%E5%8C%96%EF%BD%9C%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E3%81%8B%E3%82%89%E5%AD%A6%E3%81%B67%E3%81%A4\/\">\u5e83\u544a\u4ee3\u7406\u5e97\u3092\u3084\u3081\u3066\u5185\u88fd\u5316\uff5c\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u30767\u3064\u306e\u30dd\u30a4\u30f3\u30c8\uff5c\u30c7\u30b8\u30d7\u30ed<\/a>\uff09\u3002\u3053\u3053\u3067\u306f\u3001\u5185\u88fd\u5316\u306b\u3088\u3063\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6539\u5584\u3057\u305f\u4ed6\u793e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8B%E4%BE%8B1%EF%BC%9A%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%AA%E3%83%AB%E3%83%93%E3%82%B9%EF%BC%88%E5%8C%96%E7%B2%A7%E5%93%81%E3%83%BB%E7%BE%8E%E5%AE%B9%EF%BC%89\"><\/span>\u4e8b\u4f8b1\uff1a\u682a\u5f0f\u4f1a\u793e\u30aa\u30eb\u30d3\u30b9\uff08\u5316\u7ca7\u54c1\u30fb\u7f8e\u5bb9\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5185\u88fd\u5316\u304b\u3089\u7740\u624b\u3057\u3001\u30a4\u30f3\u30cf\u30a6\u30b9\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u63a1\u7528\u3084CRM\u9818\u57df\u306e\u5185\u88fd\u5316\u3078\u6bb5\u968e\u7684\u306b\u4f53\u5236\u3092\u62e1\u5927\u3002\u610f\u601d\u6c7a\u5b9a\u6a29\u3092\u81ea\u793e\u306b\u79fb\u7ba1\u3057\u3001\u4ee3\u7406\u5e97\u306f\u96e3\u6613\u5ea6\u306e\u9ad8\u3044\u30d0\u30ca\u30fc\u30fbLP\u5236\u4f5c\u306b\u7279\u5316\u3055\u305b\u308b\u5f79\u5272\u5206\u62c5\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e\u5185\u88fd\u5316\u5f8c\u306bCPA\u3092\u7d0420%\u6539\u5584\u3057\u3001\u7537\u6027\u5411\u3051\u8a34\u6c42\u30b3\u30d4\u30fc\u306e\u6700\u9069\u5316\u3067CVR\u304c\u7d042\u500d\u3001LP\u3078\u306eUGC\u5c0e\u5165\u3084\u5b63\u7bc0\u5bfe\u5fdc\u30d0\u30ca\u30fc\u6539\u5584\u3067CVR\u304c\u7d041.2\u500d\u306b\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002CPA\u306e\u4f4e\u4e0b\u3068CVR\u306e\u5411\u4e0a\u306f\u3001\u3044\u305a\u308c\u3082ROAS\u3092\u62bc\u3057\u4e0a\u3052\u308b\u8981\u56e0\u3067\u3059\uff08\u53c2\u8003\uff1a<a 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5916\u90e8\u652f\u63f4\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u793e\u5185\u62c5\u5f53\u8005\u306e\u80b2\u6210\u3068KPI\u8a2d\u8a08\u3001\u8a08\u6e2c\u57fa\u76e4\u306e\u6574\u5099\u3092\u4e26\u884c\u3057\u3066\u9032\u3081\u3001\u6bb5\u968e\u7684\u306b\u5185\u88fd\u5316\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u5e83\u544a\u30b3\u30b9\u30c8\u3092\u524d\u5e74\u6bd44\u5272\u524a\u6e1b\u3057\u3064\u3064\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u7d4c\u7531\u306e\u30ed\u30fc\u30f3\u7533\u8fbc\u4ef6\u6570\u30921.6\u500d\u306b\u5897\u52a0\u3055\u305b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306eROI\u3092\u5927\u5e45\u306b\u6539\u5584\u3057\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u8cbb\u3092\u6291\u3048\u306a\u304c\u3089\u6210\u679c\u3092\u4f38\u3070\u3059\u3053\u306e\u69cb\u9020\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff0fROI\uff09\u306e\u6539\u5584\u305d\u306e\u3082\u306e\u3067\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/degipro.com\/blog\/%E5%BA%83%E5%91%8A%E4%BB%A3%E7%90%86%E5%BA%97%E3%82%92%E3%82%84%E3%82%81%E3%81%A6%E5%86%85%E8%A3%BD%E5%8C%96%EF%BD%9C%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E3%81%8B%E3%82%89%E5%AD%A6%E3%81%B67%E3%81%A4\/\">\u5e83\u544a\u4ee3\u7406\u5e97\u3092\u3084\u3081\u3066\u5185\u88fd\u5316\uff5c\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u30767\u3064\u306e\u30dd\u30a4\u30f3\u30c8\uff5c\u30c7\u30b8\u30d7\u30ed<\/a>\uff09\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u3001\u300c\u3044\u304d\u306a\u308a\u5168\u3066\u3092\u81ea\u793e\u3067\u62b1\u3048\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u5916\u90e8\u306e\u77e5\u898b\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u793e\u5185\u306b\u30b9\u30ad\u30eb\u3068\u30ce\u30a6\u30cf\u30a6\u3092\u84c4\u7a4d\u3057\u3066\u3044\u3063\u305f\u70b9\u3067\u3059\u3002\u5185\u88fd\u5316\u3092\u6210\u529f\u3055\u305b\u3001ROAS\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u306b\u306f\u3001\u904b\u7528\u30b9\u30ad\u30eb\u3092\u4f53\u7cfb\u7684\u306b\u7fd2\u5f97\u3059\u308b\u4ed5\u7d44\u307f\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BA%83%E5%91%8A%E9%81%8B%E7%94%A8%E3%81%AE%E6%88%90%E6%9E%9C%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%99%E3%82%8B%E3%81%AA%E3%82%89%E5%AE%9F%E8%B7%B5%E7%9A%84%E3%81%AA%E7%A0%94%E4%BF%AE%E3%81%8C%E4%B8%8D%E5%8F%AF%E6%AC%A0%E3%81%AA%E3%83%87%E3%82%B8%E3%83%97%E3%83%AD%E3%81%B8\"><\/span>\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306a\u3089\u5b9f\u8df5\u7684\u306a\u7814\u4fee\u304c\u4e0d\u53ef\u6b20\u306a\u30c7\u30b8\u30d7\u30ed\u3078<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2025\/04\/in-house-marketing06.jpg\" alt=\"\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\u30fb\u6cd5\u4eba\u7814\u4fee\u306e\u30a4\u30e1\u30fc\u30b8\"\/><\/figure>\n\n\n\n<p>\u3053\u3053\u307e\u3067ROAS\u306e\u5b9a\u7fa9\u304b\u3089\u6539\u5584\u7b56\u307e\u3067\u89e3\u8aac\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u3053\u308c\u3089\u306e\u5206\u6790\u3084\u65bd\u7b56\u3092\u81ea\u793e\u3067\u5b9f\u884c\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6210\u679c\u3092\u51fa\u3059\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5224\u65ad\u529b\u3068\u5a92\u4f53\u3054\u3068\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u305f\u5b9f\u8df5\u7684\u306a\u30b9\u30ad\u30eb\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u7406\u8ad6\u3092\u5b66\u3076\u3060\u3051\u3067\u306f\u3001\u5b9f\u969b\u306e\u5e83\u544a\u904b\u7528\u3067\u6210\u679c\u3092\u51fa\u3059\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3057\u3001ROAS\u5206\u6790\u3084\u5e83\u544a\u904b\u7528\u306e\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\u306b\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u308b\u306a\u3089\u3001\u30d7\u30ed\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304b\u3089\u76f4\u63a5\u5b66\u3079\u308b\u7814\u4fee\u306e\u6d3b\u7528\u304c\u6709\u52b9\u306a\u9078\u629e\u80a2\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E7%AE%A1%E7%90%86%E7%94%BB%E9%9D%A2%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%9F%E5%AE%9F%E8%B7%B5%E5%9E%8B%E3%82%AB%E3%83%AA%E3%82%AD%E3%83%A5%E3%83%A9%E3%83%A0\"><\/span>1. \u5b9f\u969b\u306e\u7ba1\u7406\u753b\u9762\u3092\u4f7f\u3063\u305f\u5b9f\u8df5\u578b\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30d7\u30ed\u3067\u306f\u3001\u5ea7\u5b66\u3067\u7406\u8ad6\u3092\u5b66\u3076\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306bGoogle\u5e83\u544a\u3084Facebook\u5e83\u544a\u306a\u3069\u306e\u7ba1\u7406\u753b\u9762\u3092\u64cd\u4f5c\u3057\u306a\u304c\u3089\u5b66\u3076\u5b9f\u8df5\u7684\u306a\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002ROAS\u306e\u6570\u5024\u3092\u78ba\u8a8d\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u6570\u5024\u3092\u57fa\u306b\u300c\u3069\u306e\u3088\u3046\u306a\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3079\u304d\u304b\u300d\u3092\u30cf\u30f3\u30ba\u30aa\u30f3\u3067\u5b66\u3079\u308b\u305f\u3081\u3001\u7814\u4fee\u5f8c\u3059\u3050\u306b\u5b9f\u52d9\u3067\u6d3b\u304b\u305b\u308b\u30b9\u30ad\u30eb\u304c\u8eab\u306b\u3064\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E7%8F%BE%E5%BD%B9%E3%81%AE%E3%83%97%E3%83%AD%E3%83%9E%E3%83%BC%E3%82%B1%E3%82%BF%E3%83%BC%E3%81%AB%E3%82%88%E3%82%8B%E3%83%9E%E3%83%B3%E3%83%84%E3%83%BC%E3%83%9E%E3%83%B3%E6%8C%87%E5%B0%8E\"><\/span>2. \u73fe\u5f79\u306e\u30d7\u30ed\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3088\u308b\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u6307\u5c0e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30d7\u30ed\u306e\u8b1b\u5e2b\u306f\u3001\u53b3\u3057\u3044\u57fa\u6e96\u3092\u30af\u30ea\u30a2\u3057\u305f\u73fe\u5f79\u306e\u30d7\u30ed\u30de\u30fc\u30b1\u30bf\u30fc\u3067\u3059\u3002\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u5f62\u5f0f\u306e\u6307\u5c0e\u306b\u3088\u308a\u3001\u53d7\u8b1b\u751f\u4e00\u4eba\u3072\u3068\u308a\u306e\u8ab2\u984c\u3084\u4f01\u696d\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u5177\u4f53\u7684\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u304c\u53ef\u80fd\u3067\u3059\u3002\u300c\u81ea\u793e\u306e\u76ee\u6a19ROAS\u306f\u3069\u306e\u304f\u3089\u3044\u306b\u8a2d\u5b9a\u3059\u3079\u304d\u304b\u300d\u300c\u73fe\u5728\u306e\u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8ab2\u984c\u306f\u3069\u3053\u306b\u3042\u308b\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u500b\u5225\u306e\u76f8\u8ac7\u306b\u3082\u5bfe\u5fdc\u3057\u3001\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_GoogleYahooMeta%E3%81%AA%E3%81%A9%E4%B8%BB%E8%A6%81%E5%AA%92%E4%BD%93%E3%82%92%E7%B6%B2%E7%BE%85\"><\/span>3. 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href=\"https:\/\/degipro.com\/case\/seicho\">\u682a\u5f0f\u4f1a\u793e\u6e05\u9577\uff5c\u30c7\u30b8\u30d7\u30ed\u5c0e\u5165\u4e8b\u4f8b<\/a>\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEDOT_ONE%E6%A7%98%EF%BC%88%E3%82%A2%E3%83%91%E3%83%AC%E3%83%AB%EF%BC%89\"><\/span>\u682a\u5f0f\u4f1a\u793eDOT ONE\u69d8\uff08\u30a2\u30d1\u30ec\u30eb\uff09<span 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id=\"%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%A2%E3%82%B5%E3%82%A4%E3%83%B3%E6%A7%98%EF%BC%88%E3%82%AD%E3%83%A3%E3%83%AA%E3%82%A2%E6%94%AF%E6%8F%B4%EF%BC%89\"><\/span>\u682a\u5f0f\u4f1a\u793e\u30a2\u30b5\u30a4\u30f3\u69d8\uff08\u30ad\u30e3\u30ea\u30a2\u652f\u63f4\uff09<span 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href=\"https:\/\/degipro.com\/case\/assign\">\u682a\u5f0f\u4f1a\u793e\u30a2\u30b5\u30a4\u30f3\uff5c\u30c7\u30b8\u30d7\u30ed\u5c0e\u5165\u4e8b\u4f8b<\/a>\uff09\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/degipro.com\/case\">\u30c7\u30b8\u30d7\u30ed\u306e\u5c0e\u5165\u4e8b\u4f8b\u4e00\u89a7\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%82%E8%80%83%E3%83%BB%E5%87%BA%E5%85%B8\"><\/span>\u53c2\u8003\u30fb\u51fa\u5178<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ebis.ne.jp\/column\/roas-adspend-guidelines\/\">\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3068\u306f\uff1fROI\u3068\u306e\u9055\u3044\u3001\u8a08\u7b97\u5f0f\u3084\u5e83\u544a\u8cbb\u306e\u76ee\u5b89\u3092\u89e3\u8aac\uff5cAD EBiS\uff08\u30a2\u30c9\u30a8\u30d3\u30b9\uff09<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nttcoms.com\/service\/b2b_marketing\/glossary\/roas\/\">ROAS\u3068\u306f \u2013 \u8a08\u7b97\u5f0f\u3001ROI\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac\uff5cNTT\u30c9\u30b3\u30e2\u30d3\u30b8\u30cd\u30b9X<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ficilcom.jp\/ja\/blog\/roas-calculation-formula\">ROAS\u8a08\u7b97\u5f0f\u306e\u4f7f\u3044\u65b9\u30fb\u640d\u76ca\u5206\u5c90\u70b9\u306e\u6c42\u3081\u65b9\u3010\u5177\u4f53\u4f8b\u3064\u304d\u5b8c\u5168\u30ac\u30a4\u30c9\u3011\uff5cficil<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/shirofune.com\/inhousemarketinglab\/roas-industry-averages\/\">ROAS\u306e\u76ee\u5b89\u3084\u696d\u754c\u5e73\u5747\u5024\u3001\u6bd4\u8f03\u3059\u308b\u969b\u306b\u898b\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\uff5cShirofune<\/a><\/li>\n\n\n\n<li><a 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href=\"https:\/\/degipro.com\/case\/dotone\">\u682a\u5f0f\u4f1a\u793eDOT ONE\uff5c\u30c7\u30b8\u30d7\u30ed\u5c0e\u5165\u4e8b\u4f8b<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/degipro.com\/case\/assign\">\u682a\u5f0f\u4f1a\u793e\u30a2\u30b5\u30a4\u30f3\uff5c\u30c7\u30b8\u30d7\u30ed\u5c0e\u5165\u4e8b\u4f8b<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u306b\u8a18\u8f09\u3055\u308c\u305fROAS\u306e\u6570\u5024\u304c\u826f\u3044\u306e\u304b\u60aa\u3044\u306e\u304b\u5224\u65ad\u3067\u304d\u306a\u3044\u3002ROI\u3084CPA\u3068\u306e\u9055\u3044\u304c\u66d6\u6627\u3067\u3001\u4e0a\u53f8\u306b\u3046\u307e\u304f\u8aac\u660e\u3067\u304d\u306a\u3044\u3002\u3053\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u305b\u3093\u304b\u3002ROAS\u306f\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u3001\u4e88\u7b97\u914d\u5206\u3092\u6700\u9069\u5316 &#8230; 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