{"id":12011,"date":"2026-06-21T14:33:25","date_gmt":"2026-06-21T05:33:25","guid":{"rendered":"https:\/\/degipro.com\/blog\/?p=12011"},"modified":"2026-06-21T15:00:35","modified_gmt":"2026-06-21T06:00:35","slug":"cpc","status":"publish","type":"post","link":"https:\/\/degipro.com\/blog\/cpc\/","title":{"rendered":"CPC\u3068\u306f\uff1f\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u76f8\u5834\u3084\u8a08\u7b97\u65b9\u6cd5\u3001\u6539\u5584\u3059\u308b5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u306eCPC\u304c\u9ad8\u3044\u306e\u304b\u5224\u65ad\u3067\u304d\u306a\u3044\u3001CPC\u3092\u6539\u5584\u3059\u308b\u3088\u3046\u6307\u793a\u3055\u308c\u305f\u304c\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u308c\u3070\u3044\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u3001\u3068\u3044\u3063\u305f\u8ab2\u984c\u3092\u304a\u6301\u3061\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304b\u3002CPC\u306f\u5358\u306b\u6570\u5024\u306e\u9ad8\u4f4e\u3092\u898b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u80cc\u666f\u306b\u3042\u308b\u8981\u56e0\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u6539\u5584\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001Web\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308bCPC\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089\u3001\u81ea\u793e\u306eCPC\u304c\u9069\u6b63\u6c34\u6e96\u304b\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u57fa\u6e96\u3001\u305d\u3057\u3066\u5177\u4f53\u7684\u306a\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u307e\u3067\u3092\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_24_1 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/degipro.com\/blog\/cpc\/#CPC%E3%81%A8%E3%81%AF%EF%BC%9F%E5%BA%83%E5%91%8A%E9%81%8B%E7%94%A8%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E6%84%8F%E5%91%B3%E3%82%92%E8%A7%A3%E8%AA%AC\" title=\"CPC\u3068\u306f\uff1f\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u57fa\u672c\u7684\u306a\u610f\u5473\u3092\u89e3\u8aac\">CPC\u3068\u306f\uff1f\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u57fa\u672c\u7684\u306a\u610f\u5473\u3092\u89e3\u8aac<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/degipro.com\/blog\/cpc\/#%E3%81%AA%E3%81%9CCPC%E3%81%8C%E5%BA%83%E5%91%8A%E9%81%8B%E7%94%A8%E3%81%AE%E9%87%8D%E8%A6%81%E6%8C%87%E6%A8%99%E3%81%A8%E3%81%95%E3%82%8C%E3%82%8B%E3%81%AE%E3%81%8B\" title=\"\u306a\u305cCPC\u304c\u5e83\u544a\u904b\u7528\u306e\u91cd\u8981\u6307\u6a19\u3068\u3055\u308c\u308b\u306e\u304b\">\u306a\u305cCPC\u304c\u5e83\u544a\u904b\u7528\u306e\u91cd\u8981\u6307\u6a19\u3068\u3055\u308c\u308b\u306e\u304b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/degipro.com\/blog\/cpc\/#CPC%E3%82%92%E6%8A%8A%E6%8F%A1%E3%81%99%E3%82%8B3%E3%81%A4%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\" title=\"CPC\u3092\u628a\u63e1\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\">CPC\u3092\u628a\u63e1\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/degipro.com\/blog\/cpc\/#1_%E5%BA%83%E5%91%8A%E4%BA%88%E7%AE%97%E3%81%AE%E6%B6%88%E5%8C%96%E3%83%9A%E3%83%BC%E3%82%B9%E3%82%92%E4%BA%88%E6%B8%AC%E3%81%A7%E3%81%8D%E3%82%8B\" title=\"1. \u5e83\u544a\u4e88\u7b97\u306e\u6d88\u5316\u30da\u30fc\u30b9\u3092\u4e88\u6e2c\u3067\u304d\u308b\">1. \u5e83\u544a\u4e88\u7b97\u306e\u6d88\u5316\u30da\u30fc\u30b9\u3092\u4e88\u6e2c\u3067\u304d\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/degipro.com\/blog\/cpc\/#2_%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C%EF%BC%88CPA%EF%BC%89%E3%81%AE%E6%94%B9%E5%96%84%E7%82%B9%E3%81%8C%E8%A6%8B%E3%81%A4%E3%81%8B%E3%82%8B\" title=\"2. \u8cbb\u7528\u5bfe\u52b9\u679c\uff08CPA\uff09\u306e\u6539\u5584\u70b9\u304c\u898b\u3064\u304b\u308b\">2. \u8cbb\u7528\u5bfe\u52b9\u679c\uff08CPA\uff09\u306e\u6539\u5584\u70b9\u304c\u898b\u3064\u304b\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/degipro.com\/blog\/cpc\/#3_%E5%BA%83%E5%91%8A%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E3%82%84%E3%82%AD%E3%83%BC%E3%83%AF%E3%83%BC%E3%83%89%E3%81%AE%E8%A9%95%E4%BE%A1%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B\" title=\"3. \u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a55\u4fa1\u304c\u3067\u304d\u308b\">3. \u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a55\u4fa1\u304c\u3067\u304d\u308b<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/degipro.com\/blog\/cpc\/#%E8%87%AA%E7%A4%BE%E3%81%AECPC%E3%81%AF%E9%AB%98%E3%81%84%EF%BC%9F%E5%AE%89%E3%81%84%EF%BC%9F%E5%88%A4%E6%96%AD%E5%9F%BA%E6%BA%96%E3%81%A8%E6%94%B9%E5%96%84%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" title=\"\u81ea\u793e\u306eCPC\u306f\u9ad8\u3044\uff1f\u5b89\u3044\uff1f\u5224\u65ad\u57fa\u6e96\u3068\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8\">\u81ea\u793e\u306eCPC\u306f\u9ad8\u3044\uff1f\u5b89\u3044\uff1f\u5224\u65ad\u57fa\u6e96\u3068\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/degipro.com\/blog\/cpc\/#1_%E6%A5%AD%E7%95%8C%E3%83%BB%E6%A5%AD%E7%A8%AE%E3%81%AE%E5%B9%B3%E5%9D%87CPC%E3%81%A8%E6%AF%94%E8%BC%83%E3%81%99%E3%82%8B\" title=\"1. \u696d\u754c\u30fb\u696d\u7a2e\u306e\u5e73\u5747CPC\u3068\u6bd4\u8f03\u3059\u308b\">1. \u696d\u754c\u30fb\u696d\u7a2e\u306e\u5e73\u5747CPC\u3068\u6bd4\u8f03\u3059\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/degipro.com\/blog\/cpc\/#2_%E4%B8%BB%E8%A6%81%E3%81%AA%E5%BA%83%E5%91%8A%E5%AA%92%E4%BD%93%E3%81%94%E3%81%A8%E3%81%AE%E5%82%BE%E5%90%91%E3%82%92%E7%90%86%E8%A7%A3%E3%81%99%E3%82%8B\" title=\"2. \u4e3b\u8981\u306a\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306e\u50be\u5411\u3092\u7406\u89e3\u3059\u308b\">2. \u4e3b\u8981\u306a\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306e\u50be\u5411\u3092\u7406\u89e3\u3059\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/degipro.com\/blog\/cpc\/#3_%E5%BA%83%E5%91%8A%E3%81%AE%E5%93%81%E8%B3%AA%E3%82%B9%E3%82%B3%E3%82%A2%E3%83%BB%E5%93%81%E8%B3%AA%E3%82%A4%E3%83%B3%E3%83%87%E3%83%83%E3%82%AF%E3%82%B9%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B\" title=\"3. \u5e83\u544a\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u30fb\u54c1\u8cea\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3092\u78ba\u8a8d\u3059\u308b\">3. \u5e83\u544a\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u30fb\u54c1\u8cea\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3092\u78ba\u8a8d\u3059\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/degipro.com\/blog\/cpc\/#4_%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E7%8E%87%EF%BC%88CVR%EF%BC%89%E3%81%A8%E5%90%88%E3%82%8F%E3%81%9B%E3%81%A6%E8%A9%95%E4%BE%A1%E3%81%99%E3%82%8B\" title=\"4. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3068\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3059\u308b\">4. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3068\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3059\u308b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/degipro.com\/blog\/cpc\/#5_CPC%E3%82%92%E6%94%B9%E5%96%84%E3%81%99%E3%82%8B%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%97%E3%83%A9%E3%83%B3\" title=\"5. CPC\u3092\u6539\u5584\u3059\u308b\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\">5. CPC\u3092\u6539\u5584\u3059\u308b\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/degipro.com\/blog\/cpc\/#ROAS%E3%81%A8%E3%81%AF%EF%BC%9F%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C%E3%81%AE%E8%A8%88%E7%AE%97%E5%BC%8F%E3%81%A8%E6%94%B9%E5%96%84%E4%BA%8B%E4%BE%8B\" title=\"ROAS\u3068\u306f\uff1f\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u8a08\u7b97\u5f0f\u3068\u6539\u5584\u4e8b\u4f8b\">ROAS\u3068\u306f\uff1f\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u8a08\u7b97\u5f0f\u3068\u6539\u5584\u4e8b\u4f8b<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/degipro.com\/blog\/cpc\/#ROAS%E3%81%AE%E6%84%8F%E5%91%B3%E3%81%A8%E8%A8%88%E7%AE%97%E5%BC%8F\" title=\"ROAS\u306e\u610f\u5473\u3068\u8a08\u7b97\u5f0f\">ROAS\u306e\u610f\u5473\u3068\u8a08\u7b97\u5f0f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/degipro.com\/blog\/cpc\/#ROAS%E3%81%A8ROI%E3%83%BBCPA%E3%81%AE%E9%81%95%E3%81%84\" title=\"ROAS\u3068ROI\u30fbCPA\u306e\u9055\u3044\">ROAS\u3068ROI\u30fbCPA\u306e\u9055\u3044<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/degipro.com\/blog\/cpc\/#CPC%E6%94%B9%E5%96%84%E3%81%8CROAS%E3%82%92%E6%8A%BC%E3%81%97%E4%B8%8A%E3%81%92%E3%82%8B%E8%A9%A6%E7%AE%97%E4%BE%8B\" title=\"CPC\u6539\u5584\u304cROAS\u3092\u62bc\u3057\u4e0a\u3052\u308b\u8a66\u7b97\u4f8b\">CPC\u6539\u5584\u304cROAS\u3092\u62bc\u3057\u4e0a\u3052\u308b\u8a66\u7b97\u4f8b<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/degipro.com\/blog\/cpc\/#CPC%E6%94%B9%E5%96%84%E3%81%AE%E5%AE%9F%E8%B7%B5%E3%82%B9%E3%82%AD%E3%83%AB%E3%82%92%E7%BF%92%E5%BE%97%E3%81%99%E3%82%8B%E3%81%AA%E3%82%89%E3%83%87%E3%82%B8%E3%83%97%E3%83%AD%E3%81%B8\" title=\"CPC\u6539\u5584\u306e\u5b9f\u8df5\u30b9\u30ad\u30eb\u3092\u7fd2\u5f97\u3059\u308b\u306a\u3089\u30c7\u30b8\u30d7\u30ed\u3078\">CPC\u6539\u5584\u306e\u5b9f\u8df5\u30b9\u30ad\u30eb\u3092\u7fd2\u5f97\u3059\u308b\u306a\u3089\u30c7\u30b8\u30d7\u30ed\u3078<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/degipro.com\/blog\/cpc\/#1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E7%AE%A1%E7%90%86%E7%94%BB%E9%9D%A2%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%9F%E5%AE%9F%E8%B7%B5%E5%9E%8B%E3%82%AB%E3%83%AA%E3%82%AD%E3%83%A5%E3%83%A9%E3%83%A0\" title=\"1. \u5b9f\u969b\u306e\u7ba1\u7406\u753b\u9762\u3092\u4f7f\u3063\u305f\u5b9f\u8df5\u578b\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\">1. \u5b9f\u969b\u306e\u7ba1\u7406\u753b\u9762\u3092\u4f7f\u3063\u305f\u5b9f\u8df5\u578b\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/degipro.com\/blog\/cpc\/#2_%E7%8F%BE%E5%BD%B9%E3%81%AE%E3%83%97%E3%83%AD%E3%83%9E%E3%83%BC%E3%82%B1%E3%82%BF%E3%83%BC%E3%81%AB%E3%82%88%E3%82%8B%E3%83%9E%E3%83%B3%E3%83%84%E3%83%BC%E3%83%9E%E3%83%B3%E6%8C%87%E5%B0%8E\" title=\"2. \u73fe\u5f79\u306e\u30d7\u30ed\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3088\u308b\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u6307\u5c0e\">2. \u73fe\u5f79\u306e\u30d7\u30ed\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3088\u308b\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u6307\u5c0e<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/degipro.com\/blog\/cpc\/#3_GoogleYahooMeta%E5%BA%83%E5%91%8A%E3%81%AA%E3%81%A9%E4%B8%BB%E8%A6%81%E5%AA%92%E4%BD%93%E3%82%92%E7%B6%B2%E7%BE%85\" title=\"3. Google\/Yahoo!\/Meta\u5e83\u544a\u306a\u3069\u4e3b\u8981\u5a92\u4f53\u3092\u7db2\u7f85\">3. Google\/Yahoo!\/Meta\u5e83\u544a\u306a\u3069\u4e3b\u8981\u5a92\u4f53\u3092\u7db2\u7f85<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/degipro.com\/blog\/cpc\/#4_%E4%BC%81%E6%A5%AD%E3%81%94%E3%81%A8%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%81%AB%E5%90%88%E3%82%8F%E3%81%9B%E3%81%9F%E3%82%AB%E3%83%AA%E3%82%AD%E3%83%A5%E3%83%A9%E3%83%A0%E3%81%AE%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%82%A4%E3%82%BA\" title=\"4. \u4f01\u696d\u3054\u3068\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u305f\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\">4. \u4f01\u696d\u3054\u3068\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u305f\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/degipro.com\/blog\/cpc\/#%E3%83%87%E3%82%B8%E3%83%97%E3%83%AD%E3%81%AE%E5%B0%8E%E5%85%A5%E4%BA%8B%E4%BE%8B\" title=\"\u30c7\u30b8\u30d7\u30ed\u306e\u5c0e\u5165\u4e8b\u4f8b\">\u30c7\u30b8\u30d7\u30ed\u306e\u5c0e\u5165\u4e8b\u4f8b<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/degipro.com\/blog\/cpc\/#%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%A2%E3%82%B5%E3%82%A4%E3%83%B3%E6%A7%98%E3%81%AE%E4%BA%8B%E4%BE%8B\" title=\"\u682a\u5f0f\u4f1a\u793e\u30a2\u30b5\u30a4\u30f3\u69d8\u306e\u4e8b\u4f8b\">\u682a\u5f0f\u4f1a\u793e\u30a2\u30b5\u30a4\u30f3\u69d8\u306e\u4e8b\u4f8b<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/degipro.com\/blog\/cpc\/#%E5%8F%82%E8%80%83%E3%83%BB%E5%87%BA%E5%85%B8\" title=\"\u53c2\u8003\u30fb\u51fa\u5178\">\u53c2\u8003\u30fb\u51fa\u5178<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPC%E3%81%A8%E3%81%AF%EF%BC%9F%E5%BA%83%E5%91%8A%E9%81%8B%E7%94%A8%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E6%84%8F%E5%91%B3%E3%82%92%E8%A7%A3%E8%AA%AC\"><\/span>CPC\u3068\u306f\uff1f\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u57fa\u672c\u7684\u306a\u610f\u5473\u3092\u89e3\u8aac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/drive.google.com\/thumbnail?id=1jhEuuBINuOVtySdaFxqigE3r8FOTG8pf&amp;sz=w1200\" alt=\"\u30c8\u30c3\u30d7\u753b\u50cf\"\/><\/figure>\n\n\n\n<p>CPC\uff08Cost Per Click\uff09\u3068\u306f\u3001Web\u5e83\u544a\u304c1\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u305f\u3073\u306b\u767a\u751f\u3059\u308b\u8cbb\u7528\u306e\u3053\u3068\u3067\u3001\u300c\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u4e3b\u306b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084SNS\u5e83\u544a\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u306b\u5fdc\u3058\u3066\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u300c\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u578b\u5e83\u544a\u300d\u3067\u7528\u3044\u3089\u308c\u308b\u4e2d\u5fc3\u7684\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>CPC\u306f\u4ee5\u4e0b\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><code><strong>CPC = \u5e83\u544a\u8cbb \u00f7 \u30af\u30ea\u30c3\u30af\u6570<\/strong><\/code><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u300110\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u3092\u304b\u3051\u30661,000\u56de\u306e\u30af\u30ea\u30c3\u30af\u3092\u7372\u5f97\u3057\u305f\u5834\u5408\u3001CPC\u306f\u300c10\u4e07\u5186 \u00f7 1,000\u56de = 100\u5186\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6570\u5024\u304c\u4f4e\u3044\u307b\u3069\u3001\u5c11\u306a\u3044\u8cbb\u7528\u3067\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u81ea\u793e\u306eWeb\u30b5\u30a4\u30c8\u3078\u8a98\u5c0e\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3068\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u304f\u306e\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u578b\u5e83\u544a\u3067\u306f\u3001CPC\u306f\u5e83\u544a\u4e3b\u304c\u4e0a\u9650\u5024\u3092\u8a2d\u5b9a\u3057\u3001\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5f62\u5f0f\u3067\u6c7a\u5b9a\u3055\u308c\u307e\u3059\u3002\u7af6\u5408\u306e\u5165\u672d\u72b6\u6cc1\u3084\u5e83\u544a\u306e\u54c1\u8cea\u306b\u3088\u3063\u3066\u5909\u52d5\u3059\u308b\u305f\u3081\u3001\u5e38\u306b\u4e00\u5b9a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u95a2\u9023\u6307\u6a19<\/th><th>\u540d\u79f0<\/th><th>\u6982\u8981<\/th><\/tr><\/thead><tbody><tr><td><strong>CPC<\/strong><\/td><td><strong>\u30af\u30ea\u30c3\u30af\u5358\u4fa1<\/strong><\/td><td><strong>\u5e83\u544a\u304c1\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3054\u3068\u306b\u304b\u304b\u308b\u8cbb\u7528<\/strong><\/td><\/tr><tr><td>CPM<\/td><td>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1<\/td><td>\u5e83\u544a\u304c1,000\u56de\u8868\u793a\u3055\u308c\u308b\u3054\u3068\u306b\u304b\u304b\u308b\u8cbb\u7528<\/td><\/tr><tr><td>CPA<\/td><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1<\/td><td>1\u4ef6\u306e\u6210\u679c\uff08\u5546\u54c1\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\uff09\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528<\/td><\/tr><tr><td>CTR<\/td><td>\u30af\u30ea\u30c3\u30af\u7387<\/td><td>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u5bfe\u3057\u3066\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408<\/td><\/tr><tr><td>ROAS<\/td><td>\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c<\/td><td>\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u58f2\u4e0a\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u793a\u3059\u5272\u5408<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>CPM\u304c\u5e83\u544a\u306e\u8a8d\u77e5\u5ea6\u306b\u3001CPA\u304c\u6700\u7d42\u7684\u306a\u6210\u679c\u7372\u5f97\u306e\u52b9\u7387\u6027\u306b\u7740\u76ee\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001CPC\u306fWeb\u30b5\u30a4\u30c8\u3078\u306e\u96c6\u5ba2\u52b9\u7387\u3092\u6e2c\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3057\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%AA%E3%81%9CCPC%E3%81%8C%E5%BA%83%E5%91%8A%E9%81%8B%E7%94%A8%E3%81%AE%E9%87%8D%E8%A6%81%E6%8C%87%E6%A8%99%E3%81%A8%E3%81%95%E3%82%8C%E3%82%8B%E3%81%AE%E3%81%8B\"><\/span>\u306a\u305cCPC\u304c\u5e83\u544a\u904b\u7528\u306e\u91cd\u8981\u6307\u6a19\u3068\u3055\u308c\u308b\u306e\u304b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2025\/05\/marketing-training01.jpg\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u4fee\u306e\u30a4\u30e1\u30fc\u30b8\"\/><\/figure>\n\n\n\n<p>\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066CPC\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u306e\u306f\u3001\u5e83\u544a\u8cbb\u7528\u306e\u7ba1\u7406\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6700\u9069\u5316\u306b\u76f4\u7d50\u3059\u308b\u6307\u6a19\u3060\u304b\u3089\u3067\u3059\u3002CPC\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u306f\u3001\u5e83\u544a\u4e88\u7b97\u3092\u52b9\u7387\u7684\u306b\u6d3b\u7528\u3057\u3001\u4e8b\u696d\u6210\u679c\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u305f\u3081\u306e\u57fa\u790e\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u306b\u3001CPC\u306f\u5e83\u544a\u4e88\u7b97\u306e\u6d88\u5316\u30da\u30fc\u30b9\u3092\u76f4\u63a5\u7684\u306b\u5de6\u53f3\u3057\u307e\u3059\u3002\u4f8b\u3048\u30701\u65e5\u306e\u4e88\u7b97\u304c1\u4e07\u5186\u306e\u5834\u5408\u3001CPC\u304c100\u5186\u306a\u3089100\u30af\u30ea\u30c3\u30af\u3001200\u5186\u306a\u308950\u30af\u30ea\u30c3\u30af\u3057\u304b\u7372\u5f97\u3067\u304d\u307e\u305b\u3093\u3002CPC\u3092\u4f4e\u304f\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u540c\u3058\u4e88\u7b97\u3067\u3082\u3088\u308a\u591a\u304f\u306e\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u6a5f\u4f1a\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u306b\u3001CPC\u306f\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u308b\u30d0\u30ed\u30e1\u30fc\u30bf\u30fc\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002CPC\u304c\u9ad8\u3044\u5834\u5408\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u3069\u306b\u4f55\u3089\u304b\u306e\u8ab2\u984c\u304c\u6f5c\u3093\u3067\u3044\u308b\u53ef\u80fd\u6027\u3092\u793a\u5506\u3057\u307e\u3059\u3002CPC\u306e\u5909\u52d5\u3092\u8ffd\u3046\u3053\u3068\u3067\u3001\u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5065\u5168\u6027\u3092\u8a3a\u65ad\u3057\u3001\u6539\u5584\u306e\u7cf8\u53e3\u3092\u767a\u898b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u7d42\u7684\u306a\u6210\u679c\u3067\u3042\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09\u3084\u305d\u306e\u7372\u5f97\u5358\u4fa1\u3067\u3042\u308bCPA\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u305d\u306e\u624b\u524d\u306e\u6307\u6a19\u3067\u3042\u308bCPC\u306e\u6700\u9069\u5316\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5e83\u544a\u904b\u7528\u304c\u6c42\u3081\u3089\u308c\u308b\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001CPC\u306f\u7121\u8996\u3067\u304d\u306a\u3044\u57fa\u672c\u304b\u3064\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPC%E3%82%92%E6%8A%8A%E6%8F%A1%E3%81%99%E3%82%8B3%E3%81%A4%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>CPC\u3092\u628a\u63e1\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2025\/05\/web-marketing-training-recommendation02.jpg\" alt=\"\u7814\u4fee\u306e\u5c0e\u5165\u76ee\u7684\u3068\u30e1\u30ea\u30c3\u30c8\"\/><\/figure>\n\n\n\n<p>\u65e5\u3005\u306e\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066CPC\u3092\u7d99\u7d9a\u7684\u306b\u76e3\u8996\u3057\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u306f\u660e\u78ba\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4ee3\u8868\u7684\u306a3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E5%BA%83%E5%91%8A%E4%BA%88%E7%AE%97%E3%81%AE%E6%B6%88%E5%8C%96%E3%83%9A%E3%83%BC%E3%82%B9%E3%82%92%E4%BA%88%E6%B8%AC%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>1. \u5e83\u544a\u4e88\u7b97\u306e\u6d88\u5316\u30da\u30fc\u30b9\u3092\u4e88\u6e2c\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CPC\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e88\u7b97\u306e\u7ba1\u7406\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002\u76ee\u6a19\u3068\u3059\u308b\u30af\u30ea\u30c3\u30af\u6570\u3068\u5e73\u5747CPC\u304c\u5206\u304b\u3063\u3066\u3044\u308c\u3070\u3001\u5fc5\u8981\u306a\u5e83\u544a\u8cbb\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002\u9006\u306b\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u306e\u4e2d\u3067\u6700\u5927\u9650\u306e\u30af\u30ea\u30c3\u30af\u6570\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u76ee\u6a19CPC\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65e5\u5225\u3084\u6708\u5225\u306e\u4e88\u7b97\u6d88\u5316\u30da\u30fc\u30b9\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3057\u3001\u8a08\u753b\u7684\u306a\u5e83\u544a\u904b\u7528\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C%EF%BC%88CPA%EF%BC%89%E3%81%AE%E6%94%B9%E5%96%84%E7%82%B9%E3%81%8C%E8%A6%8B%E3%81%A4%E3%81%8B%E3%82%8B\"><\/span>2. \u8cbb\u7528\u5bfe\u52b9\u679c\uff08CPA\uff09\u306e\u6539\u5584\u70b9\u304c\u898b\u3064\u304b\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CPA\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\uff09\u306f\u3001\u300cCPC \u00f7 CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u300d\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u5f0f\u304b\u3089\u5206\u304b\u308b\u3088\u3046\u306b\u3001CPA\u3092\u4e0b\u3052\u308b\u306b\u306fCVR\u3092\u4e0a\u3052\u308b\u304b\u3001CPC\u3092\u4e0b\u3052\u308b\u304b\u306e2\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3042\u308a\u307e\u3059\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6539\u4fee\u306a\u3069\u304c\u5fc5\u8981\u306aCVR\u6539\u5584\u306b\u6bd4\u3079\u3001CPC\u306e\u6539\u5584\u306f\u5e83\u544a\u7ba1\u7406\u753b\u9762\u5185\u3067\u5b8c\u7d50\u3059\u308b\u65bd\u7b56\u304c\u591a\u304f\u3001\u6bd4\u8f03\u7684\u8fc5\u901f\u306b\u7740\u624b\u3067\u304d\u307e\u3059\u3002CPC\u306e\u6700\u9069\u5316\u306f\u3001CPA\u6539\u5584\u306e\u76f4\u63a5\u7684\u306a\u6253\u3061\u624b\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E5%BA%83%E5%91%8A%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E3%82%84%E3%82%AD%E3%83%BC%E3%83%AF%E3%83%BC%E3%83%89%E3%81%AE%E8%A9%95%E4%BE%A1%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>3. \u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a55\u4fa1\u304c\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8907\u6570\u306e\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001CPC\u306f\u305d\u308c\u305e\u308c\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u5ba2\u89b3\u7684\u306a\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002\u540c\u3058\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5411\u3051\u3066\u914d\u4fe1\u3057\u3066\u3044\u3066\u3082\u3001CPC\u306b\u5927\u304d\u306a\u5dee\u304c\u51fa\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002CPC\u304c\u4f4e\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304d\u3064\u3051\u3001\u304b\u3064\u5e83\u544a\u5a92\u4f53\u304b\u3089\u3082\u8cea\u304c\u9ad8\u3044\u3068\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u6a2a\u5c55\u958b\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%87%AA%E7%A4%BE%E3%81%AECPC%E3%81%AF%E9%AB%98%E3%81%84%EF%BC%9F%E5%AE%89%E3%81%84%EF%BC%9F%E5%88%A4%E6%96%AD%E5%9F%BA%E6%BA%96%E3%81%A8%E6%94%B9%E5%96%84%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span>\u81ea\u793e\u306eCPC\u306f\u9ad8\u3044\uff1f\u5b89\u3044\uff1f\u5224\u65ad\u57fa\u6e96\u3068\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2025\/05\/marketing-training05.jpg\" alt=\"\u7814\u4fee\u306e\u9078\u3073\u65b9\u30a4\u30e1\u30fc\u30b8\"\/><\/figure>\n\n\n\n<p>\u300c\u81ea\u793e\u306eCPC\u306f\u679c\u305f\u3057\u3066\u9069\u6b63\u306a\u306e\u3060\u308d\u3046\u304b\u300d\u3068\u3044\u3046\u7591\u554f\u306f\u3001\u591a\u304f\u306e\u5e83\u544a\u904b\u7528\u62c5\u5f53\u8005\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001CPC\u306e\u6c34\u6e96\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u57fa\u6e96\u3068\u3001\u9ad8\u9a30\u3057\u3066\u3057\u307e\u3063\u305fCPC\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E6%A5%AD%E7%95%8C%E3%83%BB%E6%A5%AD%E7%A8%AE%E3%81%AE%E5%B9%B3%E5%9D%87CPC%E3%81%A8%E6%AF%94%E8%BC%83%E3%81%99%E3%82%8B\"><\/span>1. \u696d\u754c\u30fb\u696d\u7a2e\u306e\u5e73\u5747CPC\u3068\u6bd4\u8f03\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CPC\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u6d77\u5916\u306e\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u3057\u305fWordStream\u306e\u8abf\u67fb\uff08\u691c\u7d22\u5e83\u544a\uff09\u30921\u30c9\u30eb=150\u5186\u3067\u63db\u7b97\u3057\u305f\u76ee\u5b89\u3067\u306f\u3001\u696d\u754c\u5225\u306e\u5e73\u5747CPC\u306f\u6b21\u306e\u3088\u3046\u306a\u6c34\u6e96\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/how-inc.co.jp\/column\/cpc-market-price\/\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u76f8\u5834\uff5c\u682a\u5f0f\u4f1a\u793eHew One&#8217;s Way<\/a>\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>CPC\u6c34\u6e96<\/th><th>\u696d\u754c\uff08\u5e73\u5747CPC\u306e\u76ee\u5b89\uff09<\/th><\/tr><\/thead><tbody><tr><td>\u9ad8\u3081<\/td><td>\u6cd5\u5f8b\u30b5\u30fc\u30d3\u30b9\uff08\u7d041,013\u5186\uff09\uff0f\u6d88\u8cbb\u8005\u30b5\u30fc\u30d3\u30b9\uff08\u7d04960\u5186\uff09\uff0f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\uff08\u7d04570\u5186\uff09\uff0f\u91d1\u878d\u30fb\u4fdd\u967a\uff08\u7d04516\u5186\uff09\uff0f\u4f01\u696d\u5411\u3051\u30fbBtoB\uff08\u7d04500\u5186\uff09<\/td><\/tr><tr><td>\u4e2d\u7a0b\u5ea6<\/td><td>\u5bb6\u5ead\u7528\u54c1\uff08\u7d04441\u5186\uff09\uff0f\u5065\u5eb7\u30fb\u533b\u7642\uff08\u7d04393\u5186\uff09\uff0f\u6559\u80b2\uff08\u7d04360\u5186\uff09\uff0f\u4e0d\u52d5\u7523\uff08\u7d04356\u5186\uff09\uff0f\u4eba\u6750\u30fb\u96c7\u7528\u30b5\u30fc\u30d3\u30b9\uff08\u7d04306\u5186\uff09<\/td><\/tr><tr><td>\u4f4e\u3081<\/td><td>\u65c5\u884c\u30fb\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\uff08\u7d04230\u5186\uff09\uff0fEC\u30fb\u96fb\u5b50\u5546\u53d6\u5f15\uff08\u7d04174\u5186\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001\u5c02\u9580\u6027\u304c\u9ad8\u304f1\u4ef6\u3042\u305f\u308a\u306e\u5229\u76ca\u304c\u5927\u304d\u3044\u91d1\u878d\u30fb\u4fdd\u967a\u3084\u6cd5\u5f8b\u76f8\u8ac7\u3068\u3044\u3063\u305f\u696d\u754c\u306fCPC\u304c\u9ad8\u9a30\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001EC\u3084\u65c5\u884c\u306f\u6bd4\u8f03\u7684CPC\u304c\u4f4e\u3044\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3059\u3002\u307e\u305a\u306f\u81ea\u793e\u304c\u5c5e\u3059\u308b\u696d\u754c\u306e\u5e73\u5747CPC\u3092\u8abf\u67fb\u3057\u3001\u5927\u307e\u304b\u306a\u76ee\u5b89\u3068\u3057\u3066\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001CPC\u306f\u696d\u754c\u5e73\u5747\u305d\u306e\u3082\u306e\u3088\u308a\u3082\u3001\u5b9f\u969b\u306b\u51fa\u7a3f\u3059\u308b<strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7af6\u5408\u72b6\u6cc1<\/strong>\u3067\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002\u696d\u754c\u5e73\u5747\u306f\u3042\u304f\u307e\u3067\u76ee\u5b89\u3068\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u81ea\u793e\u304c\u51fa\u7a3f\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u63a8\u5b9a\u5165\u672d\u5358\u4fa1\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/how-inc.co.jp\/column\/cpc-market-price\/\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u76f8\u5834\uff5c\u682a\u5f0f\u4f1a\u793eHew One&#8217;s Way<\/a>\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E4%B8%BB%E8%A6%81%E3%81%AA%E5%BA%83%E5%91%8A%E5%AA%92%E4%BD%93%E3%81%94%E3%81%A8%E3%81%AE%E5%82%BE%E5%90%91%E3%82%92%E7%90%86%E8%A7%A3%E3%81%99%E3%82%8B\"><\/span>2. \u4e3b\u8981\u306a\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306e\u50be\u5411\u3092\u7406\u89e3\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u5a92\u4f53\u306b\u3088\u3063\u3066\u3082CPC\u306e\u76f8\u5834\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3044\u3046\u80fd\u52d5\u7684\u306a\u30cb\u30fc\u30ba\u3092\u6349\u3048\u308bGoogle\u3084Yahoo!\u306e\u691c\u7d22\u5e83\u544a\u306f\u3001SNS\u5e83\u544a\u306b\u6bd4\u3079\u3066CPC\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001Facebook\u3084Instagram\u306a\u3069\u306eSNS\u5e83\u544a\u306f\u3001\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3001\u6bd4\u8f03\u7684CPC\u3092\u6291\u3048\u3084\u3059\u3044\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u5a92\u4f53\u3054\u3068\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001\u81ea\u793e\u306e\u76ee\u7684\u306b\u5408\u3063\u305f\u5a92\u4f53\u9078\u5b9a\u3068\u8a55\u4fa1\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E5%BA%83%E5%91%8A%E3%81%AE%E5%93%81%E8%B3%AA%E3%82%B9%E3%82%B3%E3%82%A2%E3%83%BB%E5%93%81%E8%B3%AA%E3%82%A4%E3%83%B3%E3%83%87%E3%83%83%E3%82%AF%E3%82%B9%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B\"><\/span>3. \u5e83\u544a\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u30fb\u54c1\u8cea\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3092\u78ba\u8a8d\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google\u5e83\u544a\u306e\u300c\u54c1\u8cea\u30b9\u30b3\u30a2\u300d\u3084Yahoo!\u5e83\u544a\u306e\u300c\u54c1\u8cea\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u300d\u306f\u3001CPC\u3092\u6c7a\u5b9a\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30b9\u30b3\u30a2\u306f\u3001\u5e83\u544a\u306e\u95a2\u9023\u6027\u3001\u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u306a\u3069\u304b\u3089\u7dcf\u5408\u7684\u306b\u5224\u65ad\u3055\u308c\u307e\u3059\u3002\u54c1\u8cea\u30b9\u30b3\u30a2\u304c\u9ad8\u3044\u5e83\u544a\u306f\u3001\u4f4e\u3044CPC\u3067\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u305d\u308c\u304cCPC\u9ad8\u9a30\u306e\u76f4\u63a5\u7684\u306a\u539f\u56e0\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E7%8E%87%EF%BC%88CVR%EF%BC%89%E3%81%A8%E5%90%88%E3%82%8F%E3%81%9B%E3%81%A6%E8%A9%95%E4%BE%A1%E3%81%99%E3%82%8B\"><\/span>4. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3068\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CPC\u306f\u5358\u4f53\u3067\u8a55\u4fa1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5fc5\u305aCVR\u3084CPA\u3068\u30bb\u30c3\u30c8\u3067\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001CPC\u304c500\u5186\u3067\u3082CVR\u304c10%\u3042\u308c\u3070CPA\u306f5,000\u5186\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001CPC\u304c200\u5186\u3067\u3082CVR\u304c1%\u306a\u3089CPA\u306f20,000\u5186\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u76ee\u5148\u306eCPC\u306e\u9ad8\u3055\u3060\u3051\u306b\u56da\u308f\u308c\u305a\u3001\u6700\u7d42\u7684\u306a\u4e8b\u696d\u6210\u679c\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3059\u308b\u8996\u70b9\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_CPC%E3%82%92%E6%94%B9%E5%96%84%E3%81%99%E3%82%8B%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%97%E3%83%A9%E3%83%B3\"><\/span>5. CPC\u3092\u6539\u5584\u3059\u308b\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CPC\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3057\u305f\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6539\u5584\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6539\u5584\u30dd\u30a4\u30f3\u30c8<\/th><th>\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3<\/th><\/tr><\/thead><tbody><tr><td><strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u898b\u76f4\u3057<\/strong><\/td><td>\u6210\u679c\u306b\u7e4b\u304c\u3063\u3066\u3044\u306a\u3044\u9ad8CPC\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u505c\u6b62\u3057\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u691c\u7d22\u610f\u56f3\u3092\u6301\u3064\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3059\u308b\u3002\u307e\u305f\u3001\u300c\u7121\u6599\u300d\u300c\u3068\u306f\u300d\u306a\u3069\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7e4b\u304c\u308a\u306b\u304f\u3044\u8a9e\u53e5\u3092\u300c\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u306b\u8a2d\u5b9a\u3057\u3001\u7121\u99c4\u306a\u30af\u30ea\u30c3\u30af\u3092\u9632\u3050\u3002<\/td><\/tr><tr><td><strong>\u5e83\u544a\u6587\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6539\u5584<\/strong><\/td><td>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3068\u5e83\u544a\u6587\u306e\u5185\u5bb9\u3092\u4e00\u81f4\u3055\u305b\u3001\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u3002A\/B\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u884c\u3044\u3001\u3088\u308a\u53cd\u5fdc\u306e\u826f\u3044\u5e83\u544a\u6587\u3092\u898b\u3064\u3051\u51fa\u3059\u3002<\/td><\/tr><tr><td><strong>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u306e\u6700\u9069\u5316<\/strong><\/td><td>\u5e83\u544a\u6587\u3068LP\u306e\u5185\u5bb9\u306b\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u308b\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u3001\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u3001\u7d50\u679c\u3068\u3057\u3066CPC\u304c\u4f4e\u4e0b\u3059\u308b\u3002<\/td><\/tr><tr><td><strong>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u306e\u5411\u4e0a<\/strong><\/td><td>\u5730\u57df\u3001\u6642\u9593\u5e2f\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306a\u3069\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u3092\u898b\u76f4\u3057\u3001\u6210\u679c\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u914d\u4fe1\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3002<\/td><\/tr><tr><td><strong>\u5e83\u544a\u8868\u793a\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u6d3b\u7528<\/strong><\/td><td>\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u8868\u793a\u30aa\u30d7\u30b7\u30e7\u30f3\u3084\u30b3\u30fc\u30eb\u30a2\u30a6\u30c8\u8868\u793a\u30aa\u30d7\u30b7\u30e7\u30f3\u306a\u3069\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u8868\u793a\u9762\u7a4d\u304c\u5e83\u304c\u308aCTR\u304c\u5411\u4e0a\u3059\u308b\u3002CTR\u306e\u5411\u4e0a\u306f\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u6539\u5584\u306b\u5bc4\u4e0e\u3057\u3001CPC\u6291\u5236\u306b\u7e4b\u304c\u308b\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u65bd\u7b56\u3092\u4e00\u3064\u305a\u3064\u5b9f\u884c\u3057\u3001\u52b9\u679c\u3092\u691c\u8a3c\u3057\u3066\u3044\u304f\u3053\u3068\u304cCPC\u6539\u5584\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS%E3%81%A8%E3%81%AF%EF%BC%9F%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C%E3%81%AE%E8%A8%88%E7%AE%97%E5%BC%8F%E3%81%A8%E6%94%B9%E5%96%84%E4%BA%8B%E4%BE%8B\"><\/span>ROAS\u3068\u306f\uff1f\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u8a08\u7b97\u5f0f\u3068\u6539\u5584\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CPC\u3092\u6539\u5584\u3059\u308b\u76ee\u7684\u306f\u3001\u6700\u7d42\u7684\u306b\u300c\u304b\u3051\u305f\u5e83\u544a\u8cbb\u4ee5\u4e0a\u306e\u6210\u679c\u3092\u751f\u3080\u300d\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u6210\u679c\u3092\u6e2c\u308b\u4ee3\u8868\u7684\u306a\u6307\u6a19\u304cROAS\u3067\u3059\u3002CPC\u3068\u5408\u308f\u305b\u3066\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u5e83\u544a\u904b\u7528\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u3088\u308a\u6b63\u78ba\u306b\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS%E3%81%AE%E6%84%8F%E5%91%B3%E3%81%A8%E8%A8%88%E7%AE%97%E5%BC%8F\"><\/span>ROAS\u306e\u610f\u5473\u3068\u8a08\u7b97\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ROAS\uff08Return On Advertising Spend\uff09\u3068\u306f\u3001\u6295\u3058\u305f\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u58f2\u4e0a\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u793a\u3059\u300c\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u300d\u306e\u6307\u6a19\u3067\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.ebis.ne.jp\/column\/roas-adspend-guidelines\/\">\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3068\u306f\uff1f\uff5cAD EBiS<\/a>\uff09\u3002\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><code><strong>ROAS = \u5e83\u544a\u7d4c\u7531\u306e\u58f2\u4e0a \u00f7 \u5e83\u544a\u8cbb \u00d7 100\uff08\uff05\uff09<\/strong><\/code><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u5e83\u544a\u8cbb10\u4e07\u5186\u3067\u58f2\u4e0a50\u4e07\u5186\u3092\u7372\u5f97\u3057\u305f\u5834\u5408\u3001ROAS\u306f\u300c50\u4e07\u5186 \u00f7 10\u4e07\u5186 \u00d7 100 = 500%\u300d\u3068\u306a\u308a\u30011\u5186\u306e\u5e83\u544a\u8cbb\u30675\u5186\u306e\u58f2\u4e0a\u3092\u751f\u3093\u3060\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306bROAS\u306f200%\u4ee5\u4e0a\u304c\u4e00\u3064\u306e\u76ee\u5b89\u3068\u3055\u308c\u307e\u3059\u304c\u3001\u5229\u76ca\u7387\u3084\u5546\u6750\u306b\u3088\u3063\u3066\u9069\u6b63\u6c34\u6e96\u306f\u7570\u306a\u308a\u307e\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.ebis.ne.jp\/column\/roas-adspend-guidelines\/\">\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3068\u306f\uff1f\uff5cAD EBiS<\/a>\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS%E3%81%A8ROI%E3%83%BBCPA%E3%81%AE%E9%81%95%E3%81%84\"><\/span>ROAS\u3068ROI\u30fbCPA\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ROAS\u3068\u6df7\u540c\u3055\u308c\u3084\u3059\u3044\u6307\u6a19\u306bROI\u3068CPA\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u8a55\u4fa1\u306e\u8ef8\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6307\u6a19<\/th><th>\u8a55\u4fa1\u306e\u30d9\u30fc\u30b9<\/th><th>\u8a08\u7b97\u5f0f<\/th><\/tr><\/thead><tbody><tr><td>ROAS<\/td><td>\u58f2\u4e0a<\/td><td>\u5e83\u544a\u7d4c\u7531\u58f2\u4e0a \u00f7 \u5e83\u544a\u8cbb \u00d7 100\uff08\uff05\uff09<\/td><\/tr><tr><td>ROI<\/td><td>\u5229\u76ca<\/td><td>\u5229\u76ca \u00f7 \u6295\u8cc7\u984d \u00d7 100\uff08\uff05\uff09<\/td><\/tr><tr><td>CPA<\/td><td>1\u4ef6\u3042\u305f\u308a\u306e\u7372\u5f97\u8cbb\u7528<\/td><td>\u5e83\u544a\u8cbb \u00f7 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>ROAS\u306f\u58f2\u4e0a\u30d9\u30fc\u30b9\u306e\u305f\u3081\u8a08\u7b97\u3057\u3084\u3059\u3044\u4e00\u65b9\u3001\u5229\u76ca\u3092\u6e2c\u308c\u306a\u3044\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002ROAS\u304c100%\u3092\u8d85\u3048\u3066\u3044\u3066\u3082\u3001\u5229\u76ca\u30d9\u30fc\u30b9\u306eROI\u304c100%\u3092\u4e0b\u56de\u3063\u3066\u3044\u308c\u3070\u5e83\u544a\u8cbb\u3092\u56de\u53ce\u3067\u304d\u3066\u3044\u306a\u3044\u5834\u5408\u304c\u3042\u308b\u305f\u3081\u3001ROAS\u3068ROI\u306f\u7d44\u307f\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.ebis.ne.jp\/column\/roas-adspend-guidelines\/\">\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3068\u306f\uff1f\uff5cAD EBiS<\/a>\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPC%E6%94%B9%E5%96%84%E3%81%8CROAS%E3%82%92%E6%8A%BC%E3%81%97%E4%B8%8A%E3%81%92%E3%82%8B%E8%A9%A6%E7%AE%97%E4%BE%8B\"><\/span>CPC\u6539\u5584\u304cROAS\u3092\u62bc\u3057\u4e0a\u3052\u308b\u8a66\u7b97\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CPC\u306e\u6539\u5584\u306f\u3001CPA\u306e\u4f4e\u4e0b\u3092\u901a\u3058\u3066ROAS\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001CPC\u3092\u6539\u5584\u3057\u305f\u5834\u5408\u306e\u30e2\u30c7\u30eb\u8a66\u7b97\u3067\u3059\uff08\u58f2\u4e0a\u5358\u4fa1\u30fbCVR\u3092\u4e00\u5b9a\u3068\u4eee\u5b9a\u3057\u305f\u8a66\u7b97\u5024\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u9805\u76ee<\/th><th>\u6539\u5584\u524d<\/th><th>\u6539\u5584\u5f8c<\/th><\/tr><\/thead><tbody><tr><td>\u5e83\u544a\u8cbb<\/td><td>30\u4e07\u5186<\/td><td>30\u4e07\u5186<\/td><\/tr><tr><td>CPC<\/td><td>200\u5186<\/td><td>150\u5186<\/td><\/tr><tr><td>\u30af\u30ea\u30c3\u30af\u6570<\/td><td>1,500\u56de<\/td><td>2,000\u56de<\/td><\/tr><tr><td>CVR<\/td><td>2%<\/td><td>2%<\/td><\/tr><tr><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/td><td>30\u4ef6<\/td><td>40\u4ef6<\/td><\/tr><tr><td>\u58f2\u4e0a\uff08\u5358\u4fa13\u4e07\u5186\uff09<\/td><td>90\u4e07\u5186<\/td><td>120\u4e07\u5186<\/td><\/tr><tr><td><strong>ROAS<\/strong><\/td><td><strong>300%<\/strong><\/td><td><strong>400%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u540c\u3058\u5e83\u544a\u8cbb\u3067\u3082CPC\u3092200\u5186\u304b\u3089150\u5186\u3078\u6539\u5584\u3067\u304d\u308c\u3070\u3001\u7372\u5f97\u3067\u304d\u308b\u30af\u30ea\u30c3\u30af\u6570\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5897\u3048\u3001ROAS\u306f300%\u304b\u3089400%\u3078\u5411\u4e0a\u3057\u307e\u3059\u3002CPC\u306e\u6700\u9069\u5316\u306f\u3001\u5358\u306a\u308b\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u524a\u6e1b\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u5168\u4f53\u3092\u5e95\u4e0a\u3052\u3059\u308b\u65bd\u7b56\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002ROAS\u3092\u6539\u5584\u3059\u308b\u5177\u4f53\u7b56\u3068\u3057\u3066\u306f\u3001\u51fa\u7a3f\u5a92\u4f53\u306e\u9078\u5b9a\u3001\u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306e\u898b\u76f4\u3057\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6539\u5584\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u8abf\u6574\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.ebis.ne.jp\/column\/roas-adspend-guidelines\/\">\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3068\u306f\uff1f\uff5cAD EBiS<\/a>\uff09\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPC%E6%94%B9%E5%96%84%E3%81%AE%E5%AE%9F%E8%B7%B5%E3%82%B9%E3%82%AD%E3%83%AB%E3%82%92%E7%BF%92%E5%BE%97%E3%81%99%E3%82%8B%E3%81%AA%E3%82%89%E3%83%87%E3%82%B8%E3%83%97%E3%83%AD%E3%81%B8\"><\/span>CPC\u6539\u5584\u306e\u5b9f\u8df5\u30b9\u30ad\u30eb\u3092\u7fd2\u5f97\u3059\u308b\u306a\u3089\u30c7\u30b8\u30d7\u30ed\u3078<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2025\/04\/in-house-marketing06.jpg\" alt=\"\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\u30fb\u6cd5\u4eba\u7814\u4fee\u306e\u30a4\u30e1\u30fc\u30b8\"\/><\/figure>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u89e3\u8aac\u3057\u305fCPC\u306e\u5224\u65ad\u57fa\u6e96\u3084\u6539\u5584\u7b56\u306f\u3001\u77e5\u8b58\u3068\u3057\u3066\u7406\u89e3\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306e\u5e83\u544a\u7ba1\u7406\u753b\u9762\u3092\u64cd\u4f5c\u3057\u306a\u304c\u3089\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u521d\u3081\u3066\u8eab\u306b\u3064\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u72ec\u5b66\u3067\u8a66\u884c\u932f\u8aa4\u3059\u308b\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u8aa4\u3063\u305f\u8a2d\u5b9a\u3067\u304b\u3048\u3063\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u60aa\u5316\u3055\u305b\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002\u4f53\u7cfb\u7684\u304b\u3064\u5b9f\u8df5\u7684\u306b\u5e83\u544a\u904b\u7528\u306e\u30b9\u30ad\u30eb\u3092\u7fd2\u5f97\u3057\u305f\u3044\u306a\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30af\u30fc\u30eb\u300c\u30c7\u30b8\u30d7\u30ed\u300d\u304c\u6709\u52b9\u306a\u9078\u629e\u80a2\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E7%AE%A1%E7%90%86%E7%94%BB%E9%9D%A2%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%9F%E5%AE%9F%E8%B7%B5%E5%9E%8B%E3%82%AB%E3%83%AA%E3%82%AD%E3%83%A5%E3%83%A9%E3%83%A0\"><\/span>1. \u5b9f\u969b\u306e\u7ba1\u7406\u753b\u9762\u3092\u4f7f\u3063\u305f\u5b9f\u8df5\u578b\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30d7\u30ed\u306e\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u306f\u3001\u7406\u8ad6\u306e\u5b66\u7fd2\u306b\u7559\u307e\u308a\u307e\u305b\u3093\u3002\u5b9f\u969b\u306bGoogle\u3084Yahoo!\u306e\u5e83\u544a\u7ba1\u7406\u753b\u9762\u3092\u4f7f\u3044\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304b\u3089\u5165\u672d\u6226\u7565\u3001\u52b9\u679c\u6e2c\u5b9a\u307e\u3067\u306e\u4e00\u9023\u306e\u6d41\u308c\u3092\u30cf\u30f3\u30ba\u30aa\u30f3\u3067\u5b66\u3073\u307e\u3059\u3002CPC\u306e\u6539\u5584\u7b56\u3082\u3001\u8b1b\u5e2b\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u306a\u304c\u3089\u81ea\u5206\u306e\u624b\u3067\u5b9f\u8df5\u3059\u308b\u305f\u3081\u3001\u5373\u6226\u529b\u3068\u306a\u308b\u30b9\u30ad\u30eb\u304c\u5b9a\u7740\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E7%8F%BE%E5%BD%B9%E3%81%AE%E3%83%97%E3%83%AD%E3%83%9E%E3%83%BC%E3%82%B1%E3%82%BF%E3%83%BC%E3%81%AB%E3%82%88%E3%82%8B%E3%83%9E%E3%83%B3%E3%83%84%E3%83%BC%E3%83%9E%E3%83%B3%E6%8C%87%E5%B0%8E\"><\/span>2. \u73fe\u5f79\u306e\u30d7\u30ed\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3088\u308b\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u6307\u5c0e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30d7\u30ed\u306e\u8b1b\u5e2b\u306f\u3001\u53b3\u3057\u3044\u63a1\u7528\u57fa\u6e96\u3092\u30af\u30ea\u30a2\u3057\u305f\u73fe\u5f79\u306e\u30d7\u30ed\u30de\u30fc\u30b1\u30bf\u30fc\u3067\u3059\u3002\u53d7\u8b1b\u751f\u4e00\u4eba\u3072\u3068\u308a\u306e\u8ab2\u984c\u3084\u76ee\u6a19\u306b\u5bc4\u308a\u6dfb\u3044\u3001\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u3067\u6307\u5c0e\u3092\u884c\u3044\u307e\u3059\u3002\u300c\u81ea\u793e\u306eCPC\u304c\u9ad8\u3044\u539f\u56e0\u304c\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u60a9\u307f\u306b\u5bfe\u3057\u3066\u3082\u3001\u30d7\u30ed\u306e\u8996\u70b9\u304b\u3089\u7684\u78ba\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u53d7\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_GoogleYahooMeta%E5%BA%83%E5%91%8A%E3%81%AA%E3%81%A9%E4%B8%BB%E8%A6%81%E5%AA%92%E4%BD%93%E3%82%92%E7%B6%B2%E7%BE%85\"><\/span>3. Google\/Yahoo!\/Meta\u5e83\u544a\u306a\u3069\u4e3b\u8981\u5a92\u4f53\u3092\u7db2\u7f85<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30d7\u30ed\u3067\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3060\u3051\u3067\u306a\u304f\u3001Facebook\u3084Instagram\u3001Twitter\u3068\u3044\u3063\u305f\u4e3b\u8981\u306aSNS\u5e83\u544a\u306e\u904b\u7528\u3082\u5b66\u3079\u307e\u3059\u3002\u5a92\u4f53\u3054\u3068\u306b\u7570\u306a\u308bCPC\u306e\u8003\u3048\u65b9\u3084\u6700\u9069\u5316\u306e\u624b\u6cd5\u3092\u7db2\u7f85\u7684\u306b\u5b66\u7fd2\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u904b\u7528\u3092\u7acb\u6848\u30fb\u5b9f\u884c\u3067\u304d\u308b\u4eba\u6750\u3078\u3068\u6210\u9577\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E4%BC%81%E6%A5%AD%E3%81%94%E3%81%A8%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%81%AB%E5%90%88%E3%82%8F%E3%81%9B%E3%81%9F%E3%82%AB%E3%83%AA%E3%82%AD%E3%83%A5%E3%83%A9%E3%83%A0%E3%81%AE%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%82%A4%E3%82%BA\"><\/span>4. \u4f01\u696d\u3054\u3068\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u305f\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6cd5\u4eba\u7814\u4fee\u30d7\u30e9\u30f3\u3067\u306f\u3001\u4f01\u696d\u3054\u3068\u306e\u500b\u5225\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002\u300c\u7279\u5b9a\u306e\u696d\u754c\u306b\u304a\u3051\u308bCPC\u306e\u6700\u9069\u5316\u624b\u6cd5\u3092\u5b66\u3073\u305f\u3044\u300d\u300c\u30a4\u30f3\u30cf\u30a6\u30b9\u904b\u7528\u30c1\u30fc\u30e0\u306e\u30b9\u30ad\u30eb\u3092\u5e95\u4e0a\u3052\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u8981\u671b\u306b\u5bfe\u3057\u3001\u81ea\u793e\u306b\u5408\u3063\u305f\u7814\u4fee\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a2d\u8a08\u30fb\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%83%97%E3%83%AD%E3%81%AE%E5%B0%8E%E5%85%A5%E4%BA%8B%E4%BE%8B\"><\/span>\u30c7\u30b8\u30d7\u30ed\u306e\u5c0e\u5165\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/degipro.com\/wp-content\/uploads\/2025\/05\/DSC02526-1-2.jpg\" alt=\"\u682a\u5f0f\u4f1a\u793e\u30a2\u30b5\u30a4\u30f3\u306e\u7814\u4fee\u4e8b\u4f8b\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%A2%E3%82%B5%E3%82%A4%E3%83%B3%E6%A7%98%E3%81%AE%E4%BA%8B%E4%BE%8B\"><\/span>\u682a\u5f0f\u4f1a\u793e\u30a2\u30b5\u30a4\u30f3\u69d8\u306e\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8ab2\u984c\uff1a\u30ad\u30e3\u30ea\u30a2\u652f\u63f4\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u540c\u793e\u3067\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d4c\u9a13\u8005\u304c\u793e\u5185\u306b\u304a\u3089\u305a\u3001\u5e83\u544a\u904b\u7528\u3092\u5916\u90e8\u30d1\u30fc\u30c8\u30ca\u30fc\u3078\u59d4\u8a17\u3057\u3066\u3044\u308b\u72b6\u614b\u3067\u3057\u305f\u3002\u793e\u5185\u306b\u30ce\u30a6\u30cf\u30a6\u304c\u84c4\u7a4d\u3055\u308c\u305a\u3001\u8fc5\u901f\u306a\u65bd\u7b56\u6539\u5584\u304c\u3067\u304d\u306a\u3044\u3053\u3068\u306b\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u307e\u3057\u305f\u3002<\/li>\n\n\n\n<li>\u30c7\u30b8\u30d7\u30ed\u5c0e\u5165\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u7406\u8ad6\u304b\u3089\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u5404\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u306e\u5b9f\u8df5\u7684\u306a\u904b\u7528\u65b9\u6cd5\u307e\u3067\u3092\u4f53\u7cfb\u7684\u306b\u5b66\u7fd2\u3059\u308b\u6cd5\u4eba\u7814\u4fee\u3092\u3001\u7d0410\u540d\u306e\u90e8\u7f72\u6a2a\u65ad\u7684\u306a\u30e1\u30f3\u30d0\u30fc\u3067\u53d7\u8b1b\u3057\u307e\u3057\u305f\u3002<\/li>\n\n\n\n<li>\u6210\u679c\uff1a\u7814\u4fee\u3092\u901a\u3058\u3066\u793e\u54e1\u304c\u5b9f\u8df5\u7684\u306a\u30b9\u30ad\u30eb\u3092\u7fd2\u5f97\u3057\u3001\u5e83\u544a\u904b\u7528\u306e\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\u3092\u63a8\u9032\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u6708\u9593\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u6570\u304c\u53d7\u8b1b\u524d\u306e2\u6841\u304b\u30893\u6841\u3078\u3068\u5897\u52a0\u3057\u3001\u8ee2\u8077\u76f8\u8ac7\u8005\u6570\u304c10\u500d\u306b\u6210\u9577\u3057\u307e\u3057\u305f\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/degipro.com\/case\" title=\"\">\u3010\u5c0e\u5165\u4e8b\u4f8b\u3011\u682a\u5f0f\u4f1a\u793e\u30a2\u30b5\u30a4\u30f3\u69d8\uff5c\u30c7\u30b8\u30d7\u30ed<\/a>\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/degipro.com\/case\" title=\"\">\u682a\u5f0f\u4f1a\u793e\u30a2\u30b5\u30a4\u30f3\u69d8\u306e\u5c0e\u5165\u4e8b\u4f8b\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%82%E8%80%83%E3%83%BB%E5%87%BA%E5%85%B8\"><\/span>\u53c2\u8003\u30fb\u51fa\u5178<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a 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href=\"https:\/\/www.nttcoms.com\/service\/b2b_marketing\/glossary\/roas\/\">ROAS\u3068\u306f \u2013 \u8a08\u7b97\u5f0f\u3001ROI\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac\uff5cNTT\u30c9\u30b3\u30e2\u30d3\u30b8\u30cd\u30b9X<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/degipro.com\/blog\/interview-assign-sama\/\">\u3010\u5c0e\u5165\u4e8b\u4f8b\u3011\u682a\u5f0f\u4f1a\u793e\u30a2\u30b5\u30a4\u30f3\u69d8\uff5c\u30c7\u30b8\u30d7\u30ed<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u306eCPC\u304c\u9ad8\u3044\u306e\u304b\u5224\u65ad\u3067\u304d\u306a\u3044\u3001CPC\u3092\u6539\u5584\u3059\u308b\u3088\u3046\u6307\u793a\u3055\u308c\u305f\u304c\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u308c\u3070\u3044\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u3001\u3068\u3044\u3063\u305f\u8ab2\u984c\u3092\u304a\u6301\u3061\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304b\u3002CPC\u306f\u5358\u306b\u6570\u5024\u306e\u9ad8\u4f4e\u3092\u898b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u80cc\u666f\u306b\u3042\u308b\u8981\u56e0\u3092\u6b63\u3057\u304f\u7406\u89e3 &#8230; <\/p>\n","protected":false},"author":31,"featured_media":12012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[73,7,67,68],"tags":[],"class_list":{"0":"post-12011","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-btob","8":"category-webmarketing","9":"category-67","10":"category-68"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/posts\/12011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/comments?post=12011"}],"version-history":[{"count":3,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/posts\/12011\/revisions"}],"predecessor-version":[{"id":12015,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/posts\/12011\/revisions\/12015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/media\/12012"}],"wp:attachment":[{"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/media?parent=12011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/categories?post=12011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/degipro.com\/blog\/wp-json\/wp\/v2\/tags?post=12011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}